Social Media Manager

Sonia Peña

*** ***** ******, *** #*** New York, New York 10038 (347) 528- 0118 ******@***.***

SUMMARY:

Marketing professional with over 10+ years Media agency and publisher experience in strategy and investment across all media channels at a local and national level focusing on General Market and Multicultural consumers. Worked with Fortune 500 companies such as AT&T, P&G, Mars, Comcast to name a few.

EXPERIENCE

January 2017– Present Flaco Coquito New York, New York

Brand Ambassador

Brand demonstration

Educate customers of product

Represent brand to target customers and build awareness

Develop social media and online strategies for product positioning

April 2016 - September 2016 Carat New York, New York

Supervisor, Local Media Activation (Accounts: NRG, P&G)

Supervise the creation of media strategies and promotional opportunities for clients

Liaison between buying and planning teams

Manage local Television and Radio negotiations from local broadcast Media Buyers

Monitor client budgets on a bi-monthly basis for accuracy

Cross reference media buys to buying guidelines to ensure buyers follow client requests

May 2014 – July 2015 Group M: MEC New York, New York

Associate Director, Hispanic National Broadcast (Accounts: AT&T Mobility, Cricket)

Managed cross platform initiatives that exceed $30 million in Hispanic National Broadcast and Online Video

Collaborated with partner agencies and multiple internal teams to ensure strategies/objectives are copacetic

Maintained close contact with media representatives to stay abreast of new information and trends

Managed, led, and motivated a staff of media professionals while educating them on current marketplace conditions

Developed media plans and implementation; assuring all alternatives have been thoughtfully considered

August 2008 – May 2014 Publicis Groupe: Mediavest-MV 42 Degrees New York, New York

Activation Manager (Accounts: Kraft, Mars Wrigley, Sunny Delight, Heineken, Tecate, Avon, Post Cereals, Fifth Third Bank, Comcast, Honda)

Client list exceeded $30 million dollars in multicultural billing

Developed business objectives/advertising strategy with the client and the account teams across all mediums: Print, National Television, National Radio, Digital, Mobile, Spot TV and Spot Radio

Created Pre-Upfront, Upfront and Scatter recommendations for client review

Developed and analyzed weekly, monthly and quarterly brand spending reports for senior managers and clients

Supervised and trained junior buyers and assistants on account management

July 2006 – August 2008 Mediacom US, Grey Advertising Inc. New York, New York

Network Buyer (Accounts: Subway, Diageo, Volkswagen, GlaxoSmithKline, Warner Brothers, Conagra, Realogy, Jackson Hewitt)

Served as the primary liaison between network account executives, producers and marketing executives

Negotiated and managed scatter buys and assisted in upfront negotiations

Maintained Hispanic media buys; including added value and audience deliveries

Prepared post analysis reports, performance reports, and expenditure data reports for clients

June 2004 – July 2006 Galavision, Univision Communications New York, New York

Media Planner (responsible for allocation of $6 million, annually)

Developed media proposals for Upfront and Scatter marketplace

Managed relationships and negotiated makegood and audience deficiency packages with ad agencies: Bravo, Mediacom Latino, Carat U.S.A, Initiative Media, MPG Planning, MediaEdge, Mosiaca

Tracked deal delivery utilizing Nielsen Overnights and Stewardship reports to produce quarterly post analysis

EDUCATION

Baruch College – City University of New York New York, New York

Bachelors of Business Administration, Marketing Advertising Communications

SKILLS

Proficient in: MS Word, Excel, Outlook, PowerPoint, Lotus Notes, Mediabank, Deal Maker, DataTech, Donovan Data Systems, Galaxy /Nielsen Research, DDS System, Mediatools, SQAD,

Dynamic, creative, ambitious, enthusiastic, and committed to achieving success

Bilingual – Fluent in Spanish

Host Networking Events-Media Pari

Brand Ambassador

REFERENCES AVAILABLE UPON REQUEST

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