BRYAN BLAIR V. TAYAG
PERSONAL DETAILS
Address: **** *, ***** ******
SAN ANDRES, MANILA
Cell. No. 090********
E-mail:
**********.*****@*****.***
Date of Birth: June 23, 1981
Civil Status: Single
PERSONAL SUMMARY
Highly focused and detail-oriented team leader with an exceptional record of client service and revenue generation. Manages simultaneous projects/accounts with high efficiency and accuracy especially timelines and budgets. Adept in working independently and or managing a professional team or organization. Acts as a core member of the management team working closely with regional cross-functional departments including operations, project management, senior leadership, and stakeholders to increase profitability, margin growth, market share, customer and employee retention.
Personable professional with more than 10-years experience in multiple areas of Marketing, Sales, Projects and Events Management.
SKILL SETS:
• Extensive account, logistics, production, projects and events management experience
• Excellent record in maximizing business value through comparable service solution sales
• Strong account and project strategy implementation
• Superior ability to cultivate strong and durable Client relationship
• Exceptional negotiation and leadership abilities
• High proficiency in MS Office and account management software
• Outstanding written and oral communication skills CARREER HISTORY
iConnex Solutions, Inc. (iConnex HealthCare Solutions) Head – Marketing, Sales, Bus. Dev’t. (Dec. 2014 to Dec. 31, 2016)
• Sells products by implementing national sales plans
• Establishes sales objectives by forecasting and developing annual sales quotas
• Implements national sales programs by developing field sales action plans
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, and competitors
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
• Maintains national sales staff by recruiting, selecting, orienting, and training employees
• Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
• Designing, implementing, and facilitating annual marketing strategies for the organization
• Supporting and facilitating development and execution of marketing plans
• Planning and administering the marketing operations budget of the organization
• Developing promotional materials, which include marketing print and collateral copies
• Assisting in strategic plans for client demonstrations, presentations, displays, etc.
• Developing and administering marketing database that includes prospect and client information, access to financial documents and reports, applications of mailing list, etc.
• Making hiring and staffing decisions within the sales/marketing department
• Building ad developing marketing team that is competent, dedicated, commercially astute and efficient
• Managing daily activities of the department
Head - Business Development
• Creating new products
• Making the products more valuable by means of getting more health care providers
• Building key customer relationships for in the long run it helps the organization to maintain a good position in the market.
• Delivering of presentations and carrying negotiations with both clients and prospective clients.
• Maintaining extensive knowledge of the current improvement and developments in the business, products and services of the company in order to assess the position in the market.
• Representative in dealing with similar organizations, business associates and clients
• Introduce the company to promising markets through product or service management and advertising. Supervise the sales process and close important deals, such as those with clients from major corporations. Work with the company's top executives to establish goals and implement procedures to help achieve them.
• Reporting all important information related to the company to the CEO or President and key staff.
ACHIEVEMENTS:
- Increased sales by more than double from last year’s comparison
- Created 7 Products as another income generation of the company
- Created compensation plan for the employees, distributors and co-banding partners
- Created processes and daily operational of Sales and Marketing Department
- Set up the operations department via conducting trainings and seminars
- Partnering to different big companies in the Philippines to achieve the target
- Built excellent relationship with the providers and CO-Branding Partners
- Extensive promotional activities with the most cost efficient
- Positioning the brand to its market
MANILA BULLETIN PUBLISHING CORPORATION
Assistant Manager – Circulation Department, February 1, 2011 to October 2013
• Assisting the VP of the Department in supervision, administration and implementation of all circulation department function
• Interview and hire staff for the department in consultation with the VP of the Department
• Coordinates training for all circulation staff in consultation with the VP of the Department
• Perform annual evaluations of all circulation personnel in consultation with the VP of the Department.
• In charge with the CSR program of the department
• In charge in marketing and special activities or events of the department coinciding with any advertising or promotional activities to all commercial and private properties (condominium, villages, subdivision, hotels, schools, offices) to increase awareness and readership
• Oversees the distribution of the newspaper on a daily basis in coordination with the South and North Area supervisors
ACHIEVEMENTS:
- Leads in managing penetration of high end market via corporate offices and residentials properties
- Increased sales through subscription campaigns
- Act as an officer in charge of the CSR program of the department
- Planned, managed and implement some of the various events of the department
- Organized and managed events of partnering residential properties
- Additional Sales through placement advertisements due to partnership of the department with local and international brands GUAM VISITORS BUREAU-PHILIPPINES (DOT of GUAM)
Matua Agupa Corporation
Office and Operations Manager, Marketing Head, December 2006 to December 2011
Guam Tourism Board - Philippine Office
• Provide leadership and vision to the organization by assisting the President and staff for the development of the company
• Forecast and oversee the preparation of all Marketing Plans annually for Guam, USA such as tie ups local companies private and government institutions, awareness campaign, Tri Media Ads
• Organize Familiarization Tours for Travel Agencies, Tri-Media People/ organizations
• Conducts sales incentive drive for travel agency and airlines sales people
• Conducts negotiations for all marketing materials/ collateral for Philippines and Guam.
• Organize events in line with the promotion for Guam, USA
• Gathers and reviews competitors activities and utilize it for preparation of new marketing strategies
• Responsible in sourcing new and potential client/s for Matua Agupa Corporation
• Attends clients complains and comprehensive inquiries about Guam, USA
• Attends all office operational activities
ACHIEVEMENTS:
- Increased to 400% Visitors arrivals from Philippine Market to Guam, USA rates of arrivals from the year 2006 to 2011
- 4 Times receiver (Yearly) of different various awards from the PTAA
(Philippine Travel and Tours Expo), Best Marketing Efforts, Most Visit Booth, Most Popular Booth, Most Popular Performance (All International Pavilion)
- Extensive relationship among the partner airlines and travel tours agencies
- Extensive relationship among counter parts from different market offices of GUAM, USA
- Strong relationship with the media (Print and TV) GNP TRADING CORPORATION
Key Account Specialist – Consumer Products (Del Monte, Pringles, Picnic, Hersheys, etc. Handling Robinsons Supermarket, Cherry Fooderama, Cash and Carry, Unimart, Isetan, WalterMArt, etc.), April 2004 – June 2006 San Juan, Metro Manila
• Negotiates with buyers for particular products and accounts
• Monitor sales
• Monitor competitors activity
• Conducts negotiations for product tie up
• Meets with stores supervisors and managers for products specifics
• Monitors bad orders or RTV’s (return to vendor)
• Monitors company warehouse stocks
• Monitors marketing activity local and national
• Conduct sales and expense forecasts for the whole year
• Screens merchandisers deployed at specific key accounts
• Meets merchandisers for instruction consolidation HANSEO PHARMA
Territory Sales Manager, October 2002 – January 2004 Bicol Region (Legazpi City,
Albay Provinces, Camsur, Cam Norte)
• Covers Medical doctors for product presentations and promotions
• Organize events for promotional activities
• Creates promotional programs for the product handled
• Conducts sales drive
• Conducts negotiations for product tie ups
• Monitors payment due of clients for collection of checks/ cash
• Monitors sales input through clients surveys and sales network
• Gathers and reviews competitors activities for submission to the head office and utilize it for preparation of new marketing strategies LEISURE CENTER, INC. (SM group of companies)
SM FOODCOURT
Leasing Officer/ Operations Officer at SM Cubao and Makati Branch May 2002 – September 2002
• Accepts clients for leasing purposes
• Review reports of tenants violation(s) of house rules and regulations for assessment of penalty charges
Conducts orientations for new tenants / clients for awareness of company’s house rules and regulations
• Supervises food court-area personnel during and after operational hours
• Attends to all food court concerns
Gallus Marketing
Head - Acquisition and Events Management
Personal Business with Freelance Partner
January 2014 to present
• Overall in charge as a project manager
• Researching markets to identify opportunities for events;
• Liaising with clients to ascertain their precise event requirements;
• Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets);
• Agreeing to, and managing a budget;
• Securing and booking a suitable venue or location;
• Coordinating venue management, caterers, stand designers, contractors and equipment hire;
• Organizing facilities for car parking, traffic control, security, first aid, hospitality and the media;
• Identifying and securing speakers or special guests;
• Planning room layouts and the entertainment program, scheduling workshops and demonstrations;
• Coordinating staffing requirements and staff briefings;
• Selling sponsorship/stand/exhibition space to potential exhibitors/partners;
• Preparing delegate packs and papers;
• Production of tickets, posters, catalogues and sales brochures, plus social media coverage;
• Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly;
• Overseeing the dismantling and removal of the event and clearing the venue efficiently;
Sample Events handled
• Activations, Sampling, Expo, Concerts, Conferences; Promotions and product launches; fundraising and social events
ON JOB TRAININGS
WGA Super Commerce
Port Area Manila
Accounting Department/Operations Production Management Division November 2001 – March 2002
Dispo Philippines
Ortigas, Pasig Metro Manila
Business Development Department
EDUCATIONAL BACKGROUND
City College of Manila
B.S.B.A. Marketing - Graduate 1998 to 2002
Character Reference upon request