Sales Manager
Resume:
John D. Luther
Metro Atlanta, Georgia
**********@*****.***
https://www.linkedin.com/in/johnluther2
SENIOR PRODUCT MANAGER SALES OPERATIONS PROFESSIONAL Innovative & highly competent business and technology leader with 8+ years of experience developing and implementing product management processes that ultimately streamline and increase quality of deliverables, improve brand identity, and drive profits and growth. Recognized for leadership by collaborating and coordinating with personnel at all levels. Active and instrumental in the value creation process and accomplished in delivering exceptional business results. Energetic and articulate with a friendly and approachable professional demeanor.
CORE COMPETENCIES
Product Development Strategic Thinking High Technical Aptitude
Roadmap Creation Business Development Project Planning
Competitive Analysis Lifecycle Management Team Training & Support PROFESSIONAL EXPERIENCE
Seawide Distribution, Inc., Murrietta, California 2016 - 2017 Product Manager-Contractor
Product Management responsibilities included managing company’s own-brand of marine underwater lighting, marine radio antenna and battery products including price and channel reporting and analysis. Business Development responsibilities included new vendor introductions, contract negotiations and product matrix and product line expansions. Additional responsibilities included establishing and maintaining product exposure on company’s Amazon Vendor Central account for over 100 active vendors. Johnson Outdoors Marine Electronics, Inc., Alpharetta, Georgia 2007 - 2015 Sr. Product Manager
Managed all aspects of the product and accessory lineup for multiple brands of Company’s marine electronics products from conception to retirement. Defined project requirements and timelines and oversaw execution of projects by the Industrial Design and Engineering teams. Key interface to Operations and Quality personnel for meeting production goals and quality targets. Principal areas of responsibility included:
Product Line Ideation and Iteration
Feature Definition & Road mapping
Leading Product Design & Development
Strategy Development & Execution
Create & Maintain Competitive Analyses
Identifying Target Markets
Coordinating Product Launches
Catalog & Marketing Collateral Creation
Creating Marketing Copy for Ads &Video
Sales Channel Pricing & Programs
John D. Luther Page 2
Led the group that defined and created the company’s Geonav brand marine product line and responsible for coordinating all details associated with product and marketing deliverables. Implemented a successful Search & Rescue product initiative that targeted First Responders which included hands-on training, product demonstrations and overseeing marketing collateral creation. As a result, the company saw a 10% increase in sales of its high-end products. Instrumental in updating and refreshing company’s 30+ year old Humminbird brand image. Lowrance Electronics, Inc., (now NAVICO) Tulsa, Oklahoma 1995 - 2007 International Sales
Responsible for B2B sales of company’s products in all active countries and territories outside the U.S inside a multi-million-dollar international corporation who designs, manufactures, and markets SONAR and GPS products, digital mapping systems and other accessories for the general marine, consumer (which includes outdoor recreational and vehicular navigational systems) and aviation markets.
Conceived and implemented export pricing strategies, discounts, and sales promotions. Conducted and presented appropriate research to support recommendations.
Implemented new product introductions.
Monitored sales performance; evaluated sales data related to product lines and sales regions.
Initiated and assisted in specialized international and military quotation development.
Assisted company subsidiaries and representatives in sales efforts, generated sales quotas, and evaluated representatives’ performance.
Provided research on competitive threats, market opportunities, and customer needs to the engineering, sales and marketing departments.
Supported the day to day tactical activities of key international distributors.
Prepared sales forecasts. Maintained and presented performance reports.
Traveled as required to international meetings and events.
Provided general sales and marketing support and collaboration as required. Developed a region-specific export sales and pricing strategy which resulted in a dramatic 400% net increase in international sales over five years and overall product line gross profit increase of 20%. Additionally, held multiple positions of increasing levels of responsibility over 11+ year span including management with department supervision of 20+ personnel. EDUCATIONAL ACHEIVEMENTS / PROFESSIONAL TRAINING & DEVELOPMENT Computer Electronics and Engineering Technology, Rogers State University, 1988 Business Administration / International Business, Oklahoma State University, Tulsa, Oklahoma, 2000- 2003 (*Requirements for BSBA degree pending completion) Certified Marine Electronics Installer -National Marine Electronics Assn., 2009 Microsoft Office Suite –professional level (PowerPoint, Access, Outlook, Word, and Excel) HTML/CSS, JavaScript, Adobe Photoshop, C++, C programming - intermediate level
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