Wine Retail Manager
Resume:
Kristin
Pryor
Philadelphia,
PA
*****.*******@*****.***
•
www.linkedin.com/in/kristinpryor
SUMMARY
Proven
Wine
&
Spirits
Manager:
Retail
Sales,
Business
Operations,
WSET
Level
3,
Digital
Marketing,
Project
Management Ambitious
and
driven
wine
professional
and
business
manager
with
a
comprehensive
background
implementing
marketing strategies,
goal
planning
and
retail
team
management
to
ensure
success
and
achieve
goals.
Known
as
an
innovative
thinker
with extensive
wine
and
spirits
sales,
business
operations
and
process
improvement
acumen.
Recognized
for
maximizing
performance through
an
intuitive
understanding
of
industry
position,
emerging
issues,
trends
and
external
relationships.
Extremely
passionate about
the
global
wine
ecosystem
and
in
the
process
of
earning
Level
3
WSET
Award.
• WSET
Level
3
Award • Wine
Sales • Wine
Education
• Digital
Marketing
Strategy • CRM
Platforms • Email
Marketing
• Business
Operations • Team
Management • New
Employee
Training
• Business
Development
• Blogging
• Events
Planning
• Retail
Management
• Process
Improvement
• Project
Management
PROFESSIONAL
EXPERIENCE
Wardman
Wines,
Washington,
DC
2016
-
Present Manager
• Implement
weekly
newsletters
and
increased
open
rate
by
5%
through
improved
marketing
strategy.
• Educate
customers
about
wine,
beer,
and
spirits.
• Train
new
employees
in
shop
operations,
customer
service
and
sales
strategies.
• Collaborate
with
management
team
on
buying
strategy.
• Work
closely
with
importers,
distributors
and
producers
to
curate
top
selections
for
the
shop.
• Consult
on
social
media
best
practices
and
strategy
for
Facebook,
and
Instagram.
• Introduced
and
implemented
tools
including
Hootsuite,
Slack,
and
Asana
to
increase
communication
and
project
management.
• Coordinate
onsite
and
offsite
events
including
private
tastings,
speakers,
and
seminars.
• Consult
on
website
layout,
strategy,
and
database
management. Prequel
LLC,
Washington,
DC
2016
Social
Media
Coordinator
• Leveraged
social
media
to
enhance
engagement
across
social
media
platforms.
• Increased
followers
on
by
50%.
• Develop
social
media
strategy
for
highest
engagement.
• Raised
awareness
of
Prequel's
mission
and
promoted
events
and
pop- ups
through
engagement
across
social
media
platforms.
• Tracked
social
media
analytics
using
Analytics
and
Hootsuite.
• Scheduled
social
media
content
for
Twitter,
Facebook,
and
Instagram. Fission
Strategy,
Washington,
DC
2015
–
2016 Assistant
Operations
and
Marketing
Manager
• Managed
the
marketing,
business
development,
and
operations
teams.
• Collaborated
on
and
implement
marketing
strategy.
• Managed
social
media
content
and
scheduling.
• Wrote
blog
posts
that
highlight
company
expertise
and
thought
leadership.
• Implemented
targeted
drip
marketing
campaigns
for
a
variety
of
audiences.
• Managed
and
trained
interns
and
fellows.
• Planned,
coordinated,
and
promoted
webinars
and
in- person
events
around
the
country.
• Supervised
and
trained
junior
staff
on
Fission
Marketing
procedures
and
best
practices.
• Led
the
reorganization
of
our
business
development
pipeline
in
the
CRM
platform
Infusionsoft.
• Overhauled
project
management
systems
to
make
processes
more
streamlined,
efficient,
and
productive.
• Restructured
and
improved
document
management
system
for
optimal
organization
and
efficiency.
• Scheduled
events,
meetings,
and
travel
arrangements
for
conferences,
business
development
meetings,
and
client
meetings.
• Researched
conferences,
trainings,
speaking
engagements,
and
other
events
for
networking
and
business
development. Tech.Co,
Washington,
DC
2012
–
2016 Staff
Writer
and
DC
Correspondent
• Covered
emerging
startups,
entrepreneurs,
and
breaking
tech
news
in
DC,
Chicago,
and
Pittsburgh.
• Interviewed
entrepreneurs,
CEOs,
marketing
and
investment
experts.
• Leveraged
and
networked
social
media
channels
for
content
engagement.
• Covered
events
such
as
pitch
competitions
and
conferences
like
SXSW
Interactive.
• Represented
Tech.Co
at
networking
events,
competitions,
conferences,
and
industry
events
in
the
DC
area.
• Utilized
features
in
WordPress,
Photoshop,
Asana,
suite,
and
MS
Office
in
preparing
content.
• Wrote,
on
average,
eight
300- 500
word
articles
per
week. Wilkes
Artis,
Chartered,
Washington,
DC
2012
–
2015 Legal
Assistant
• Facilitated
and
managed
real
estate
assessment
appeal
process
for
over
1,200
cases.
• Prepared
budgets,
status
reports,
and
deadline
dependent
reports
for
analysts,
attorneys,
and
clients.
• Managed
personal
and
professional
calendar
in
outlook
for
partners.
• Implemented
administrative
projects
on
behalf
of
administration
and
legal
teams.
• Built
client
relationships
and
answered
questions
regarding
real
estate
tax,
appeals,
and
case
status
as
client
point
of
contact.
• Supervised
file
clerks
and
other
administrative
staff. The
Ottery
Group,
Washington,
DC
2007
–
2011 Archeologist
• Performed
several
hundred
cultural
resource
investigations.
• Presented
archeological
findings
and
acted
as
a
liaison
between
researchers,
stakeholders,
and
members
of
the
public.
• Wrote
and
submitted
technical
reports
to
clients
and
government
agencies.
• Researched
and
compiled
a
Prince
George’s
County,
Maryland
19th
Century
research
manual. EDUCATION
MA,
Master
of
Art,
Public
Anthropology,
American
University,
2011 BS,
Bachelor
of
Science,
Anthropology,
University
of
Pittsburgh,
2005 CERTIFICATIONS
Wine
and
Spirits
Education
Trust
(WSET),
Level
3
Award,
2017 Wine
and
Spirits
Education
Trust
(WSET),
Level
2
Award,
2017
Contact this candidate