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Marketing Specialist

Hacienda Heights, California, United States
December 01, 2017

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Walter Lee 626-***-****

Marketing Experience

Marketing Specialist March 2017 – Present

Dahua Technology USA Irvine, CA

Establish and manage Dahua’s event, tradeshow, and sponsorship program. Oversee the development of all deliverables (messaging, branding, graphics, content, etc.) for a successful event or sponsorship.

Support the development and execution of marketing campaigns and product launches. Coordinate and execute digital, content, product, email, and other marketing initiatives.

Spearhead Dahua’s Voice of Customer program. Suggest advertising, branding and product positioning ideas to increase brand and product awareness base on collected data and research.

Manage all content assets for website, email, digital, and other marketing projects.

Tradeshow Events Coordinator July 2016 – March 2017

Extron Electronics Anaheim, CA

Managed all marketing collateral, content, uniform, branding, configuration files, wiring diagrams, and swag for all tradeshows, marketing campaigns, and offices worldwide.

Collaborated with all Product Marketing Managers to ensure their product line is fully represented at each tradeshow and on marketing collateral.

Increase company efficiency by enhancing the usability of Tradeshow's SharePoint App. Revamped content and layout for increased ease of use.

Head of Marketing – Election Committee Department Oct. 2015 – March 2016

Associated Students, University of California, Davis Davis, CA

Led a team of five students to increase voter turnout for the 2015 Fall ASUCD Election by over 200%.

Created a comprehensive Social Media strategy emphasizing curated content and engagement.

Co-produced and oversaw the distribution of all marketing collateral and content.

Seasonal Corporate Marketing Intern July 2014 – Sept. 2015

VIZIO Irvine, CA

Generated over 1,000 new email subscribers at KAABOO Music Festival. Executed my concept of a VIZIO "Sound Bar" in collaboration with DTS and Sambazon.

Operated in tandem with the creative team to produce branded collateral for digital and print projects.

Evaluated over 20 sponsorship, partnership and advertisement request a week. Calculate the ROI and CPM for each request and provide the team with an in-depth analysis.

Coordinated fulfillment and maintained quality control standards for all marketing deliverables, donation/sponsorship requests, product samples, swag orders, and social reward prizes.


University of California, Davis June 2016

Bachelor of Science in Managerial Economics (Business Development)

Bachelor of Arts in International Relations (World Trade and Development) Davis, CA


Chinese, Microsoft Office, Google Drive, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, HubSpot, Google Analytics and all Social Media Platforms.

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