OBJECTIVE

Sports Management Professional in Sponsorship and Event Planning

PROFILE

Experienced in:

oOrganizing teams / groups

oSupervision of staff

oTime management

oFostering Positive working relationship with owners, coaches and other staff, Sponsors & Vendors

Strong Internet skills including conducting research, utilizing social media to enhance brand image and e-commerce

Demonstrated successful teamwork to set and achieve project goals with group members through open communication, active listening, and effective feedback.

Strong Communication skills

EDUCATION

Msc Sports Management September 2015 – June 2016

University of Stirling, United Kingdom, Scotland

Course Highlights:

Sport Management roles and responsibilities

Experienced different opportunities within the sector

Gain additional insight into marketing and sponsorship

Running event / marketing experience / dissertation topic

Event Management Graduate Certificate September 2014 –May 2015

Conestoga College, Waterloo Campus, Kitchener, On

Course Highlights:

Learning how to run different types of events

The roles and responsibilities, budget, event coordination, personnel requirements

BA (Hons) Equine Business Management September 2010 – January 2014

University of the West of England, Hartpury College Campus, Gloucester, UK

Course Highlights:

Planned equine related event

Learned about the different ways to run a successful business

Course included day-to-day management, accounting and finance related to running a business

Looked at all the different marketing, sponsorship tools needed to promote a business

ACHIEVEMENTS

Completed Equine Rider Level 7

NCCP trained status: Making Ethical Decisions, Planning a Practice, Teaching & Learning

Completed Equine Instructors for Beginners Certificate

EMPLOYMENT EXPERIENCE

Corporate Development Coordinator, August 2017 – December 2017

Royal Agricultural Winter Fair, Toronto, Ontario

Main point of contact with corporate sponsors

Worked with a diverse group of over 40 sponsors; Toyota, OLG, Masterfeeds, Coca - Cola, Ontario Egg Farmers, Lexus, Diageo, GroupBy, John Deere, Honda, Semex, Longines, George Weston Limited, President's Choice, Loblaw, Pizza Pizza and others. Responsibilities included:

oCreated over 50 custom sponsor proposals detailing unique opportunities and activations.

oCreated, developed and published ten relevant partner social media promotions; Ontario Toyota Dealers, Horseware, Greenhawk, Egg Farmers of Ontario, Honda Canada, Pizza Pizza, etc

oDemonstrated high degree of attention to detail and organizational skills to manage the long and varied list of fulfilment requirements on each sponsorship contract.

oDemonstrated excellent customer service skills with detailed and consistent follow-up to fulfil requests

oWorked with partners to develop a world-class execution plan while maintaining budget and schedule requirements

Liaised with each department within The Royal team on behalf of sponsorship to ensure cross departmental execution on projects and activations

Closely worked with the Director of Sponsorship in the development and execution of comprehensive campaigns

Camp Coordinator/Team Leader/Instructor 2007-2017

Pickering Horse Centre, Pickering, On

Camp Instructor/ Weekly Instructor – certified Instructor

Head of the summer camp program

In charge of making up the schedules - putting together theory and craft lessons

Insured all day-day jobs are done

Trained all new staff – ensuring they are safe with horses and kids in charge of overseeing all the employees at camp

Responsible for: overseeing, supervision, and smooth running of the camp activities

Sponsorship Intern September 2016 – December 2016

Royal Agricultural Winter Fair, Toronto, Ontario

Worked within the Corporate Development Department, responsibilities included:

Account Development

Activation Oversight

Client Management

Ideas and Creative Insight

Event Planning & Execution

Post Event Analysis

Specific oversight with sponsors: Greenhawk, Breyer (Reeves International), Toyota, BMO, GroupBy, Masterfeeds

Creating and implementing a Fashion Showcase on 2 Days’ notice. Required specific skills such as: Cold Calling, Networking, being able to pitch fashion showcase to perspective vendors

Events Intern July 2016 – September 2016

Rugby Ontario, Toronto, Canada

Competitions Planning, Competition Day Operations

Competitions Marketing

Post-Competition Evaluation and Planning

Marketing Assistant October 2015 – May 2016

Stenhousemuir Football Club (Ochilview Stadium) Scotland, UK

Placement Program through my Msc Sport Management Program – University of Stirling

Putting different marketing Campaigns into place to increase pitch hire, awareness of club, off-peak pitch hire

Creation of various flyers and brochures

Sponsorship Assistant January – April 2015

Equine Guelph (University Of Guelph) Guelph, On

Placement Program through my PGCert Event Management Program – Conestoga College

Co-ordination of ‘horses in the classroom’ program

Marketing of new Equine Guelph App – Horse Health Tracker

Assistance in finding new sponsorships

Helped make a new ‘Educational Tool’ – Thermoregulator (sent off to potential sponsor)

Assistance with Can-Am All Breeds Equine Expo

VOLUNTEER EXPERIENCE

Coordination and Control November 2015 – April 2016

Stirlympics Stirling, Scotland

Establishment of the overall event concept

Coordination and timing

Internal communication and overall administration

Development of policy and editing of overall event operations manual

Promoting App Launch March 2015

Equimania Guelph, Ontario

Assisted at Guelph University booths at CanAM equine show

Talked to kids about equine safety

Helped promotion of new ‘Horse Health Tracker’ application

Assistant Coach January – May 2008

C.A.R.D. – Riding for the Disabled Toronto, On

Assisted in lessons with disabled children

Helped groom and tack their horses

Taught me how to work with different people

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