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Manager Project

Location:
Hamilton, Virginia, 20158, United States
Posted:
November 30, 2017

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SHAYDA WINDLE

PH: 703.***.**** ac3jlk@r.postjobfree.com

Qualifications Summary

Marketing and communications manager with over a decade of experience executing integrated marketing campaigns for Fortune 500 companies within the technology, financial services, and professional services industries.

Professional Experience

Strategic Communications Group, Mclean, VA 2016- Present

Account Manager- Content Marketing

●Manage thought leadership and sales enablement programs for clients serving the federal IT, fintech, and health IT markets to include unified communications, big data, storage, and cloud solutions providers

●Arrange regular meetings to discuss program status; manage all facets of editorial planning including content ideation, creation, scheduling, approval process, and budget; create and manage editorial calendar for multiple clients

●Manage online publications that increase brand awareness and public attention, generate leads and ROI for clients

●Create content such as articles, blog posts, infographics, ebooks, media kits, and social media promotions

●Conduct interviews with subject matter experts and collaborate on written pieces; cover industry events from a journalistic perspective

●Report on content metrics using Google Analytics and make recommendations for improvement on regular basis

Capital One Financial Corporation, Mclean, VA 2011-2016

Marketing Project Manager – National Expansion (2015-2016)

●Provided marketing support for Capital One 360 National Expansion team through integrated campaigns to include: mass media, sponsorships, and lower funnel direct response activities

●Implemented integrated marketing plans around rollout of ATMs in Target stores across Massachusetts via authenticated online ads, social media, PR, direct mail, email, and in-store signage

●Assisted in marketing activities for 360 café grand openings to include events, sponsorships, PR, and social media awareness

●Managed updates to the 360 café microsite to align with brand standards; coordinated the addition of new content for café openings and events

Marketing Project Manager – Bank Marketing Operations (2011-2015)

●Served as end to end manager for all customer related communications sent via direct mail, email, and online for Capital One Bank; communicated schedules and timelines to all stakeholders and project managers to ensure customers were notified per regulatory deadlines, and direct mail was produced within project scope and budget

●Drove cost savings of over $1MM due to data analysis, research, and cost negotiations with vendors on multiple efforts

●Reviewed and revised direct mail pieces to align communications with business strategy, brand standards, and legal and compliance requirements, while ensuring communications are accurately formatted for production at print vendor

●Collaborated with vendors, business partners, creative, and data teams to coordinate efforts that are 100% accurate

●Served as customer communication lead for branch consolidation project and other high level regulatory projects

Sallie Mae, Reston, VA 2007-2011

Business Project Manager - Strategic Implementation (2010- 2011)

●Developed and managed successful project plans and milestones for several high profile strategic business and marketing roll outs including the implementation of new pricing, products, and regulatory web enhancements, as mandated by the Higher Education Opportunity Act

●Led core group meetings to identify, track, and remediate risks and issues; managed project changes and cross functional business communication to accomplish project work

●Escalated critical issues to department management and risk partners for resolution

●Created and implemented a SharePoint micro site for sales and marketing to house collateral, private loan documentation, and legal and compliance guidelines; trained all teams on use of the site; put policies and procedures in place to maintain the site

Marketing Project Analyst (2007-2010)

●Served as subject matter expert and point person for all B2C and B2C email communications for Sallie Mae

●Executed email communications on behalf of Sallie Mae B2B and B2C marketing teams; monitored delivery, reported campaign results to internal clients, and made recommendations for improvement

●Implemented policies and procedures to create efficiencies within Unica PLAN, Sallie Mae’s marketing resource management tool, by streamlining tasks which resulted in a 30% increase in production

●Managed relationship with email service provider to ensure system maintenance, troubleshooted issues; implemented automated processes resulting in a 25% increase in production

●Managed data for internal clients to include list creation, loading, QA, segmentation to meet campaign objectives

●Performed ad hoc analysis and reporting for B2B and B2C marketing teams

CAPGEMINI CONSULTING, Herndon, VA, 2006-2007

Communications Coordinator

●Served as PR and media contact, pitched stories, and established relationships with reporters in order to build awareness for new company; Wrote, edited and distributed press releases across wires and online sources

●Worked with executive leadership to create annual marketing plans to include: event management, press releases, email and direct mail campaigns

●Scheduled and planned all events and trade shows for group and coordinated marketing efforts around them

●Conducted weekly email marketing campaigns; tracked metrics and used data to create and implement marketing strategy

●Created marketing material for sponsorships and conferences

SPRINT NEXTEL CORPORATION, Reston, VA 2004-2006

Intern/ Financial Analyst

●Provided financial support for several high-tech telecommunications reconfiguration projects

●Managed relationships with suppliers from contract signing to closing, ensured timely payments and all FCC required paperwork and information was collected and trained colleagues on processes

●Worked with IT consultants to create system updates to account for payments made

●Analyzed contracts, reviewed payment terms, and audited invoices against them

●Reviewed and reconciled expense reports and participated in FCC mandated audits

Education and Training

GEORGE MASON UNIVERSITY, Fairfax, VA

●Bachelor of Business Administration in Marketing

VILLANOVA UNIVERSITY ALLIANCE, TAMPA, FL

●Masters Certificate in Project Management



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