HEATHER McANDREWS

**** **** ***., ***. **** 240-***-**** ac3j6c@r.postjobfree.com

SALES OPERATIONS MANAGER

Excels in Conceiving and Delivering Client-Focused, Revenue Growth Initiatives

Highly competent and technically savvy business development and marketing associate with a solid record of success in driving revenue growth and operational sustainability; consistently exceeds all goals and expectations. Demonstrated leadership in proactively defining marketing platforms and innovative, resourceful initiatives; leading to increased client engagement. Consistently adapts to changing needs of organization. Experience and knowledgeable in numerous sales, marketing, HTML platforms including Salesforce, Brainworks, AdTrac, iContact, MailChimp, Excel, Teak, and others.

AREAS OF EXPERTISE

Office Management Payroll and Benefits

Brand/Client Engagement Initiatives Marketing/Promotional Campaign Development Data Management

Social Media Strategy Email & Web Integration Marketing Event Planning Budget Management

Workflow & Process Automation Hands-on, Proactive, Resourceful Leadership

PROFESSIONAL EXPERIENCE

Washington City Paper, Washington, DC 2000 – Present

An alternative weekly newspaper serving the Washington, D.C., metropolitan area comprised of 28 employees.

SALES OPERATIONS MANAGER, 2013 – Present

CIRCULATION MANAGER, 2013 – Present

INTERIM OPERATIONS DIRECTOR 2014

SALES, PROMOTION & EVENTS MANAGER, 2005 – 2013

CLASSIFIED SALES MANAGER, 2000 – Present

Promoted to manage and lead 6-member sales & advertising team; overseeing all areas of business development, marketing outreach, operations, and event management; supervising team of six.

LEADERSHIP IN DRIVING REVENUE GROWTH & CAPTURE

Provided strategic leadership to compete against growing competition from craigslist; constantly adapting marketing strategy to remain competitive in a rapidly evolving media market.

Increased incremental revenue by 10% annually; introducing a client-focused content e-newsletter that exponentially increased advertiser engagement and quickly became the fastest growing and most profitable of all 6 newsletters offered. Manage team and oversee aggregation and content development.

Enhanced sales team’s performance; advising on strategies to build prospective clients and close new contracts; conceiving outside-the-box strategies to increase value-proposition in the market.

Monetized existing systems; identifying a way to charge people and obtain affidavits for public notices; giving opportunity to accept all legal notices resulting in three times the revenue.

Excelled in resourceful problem solving and crisis management; leveraging social media, print advertising, and e-mail campaigns to engage readership and forge a 150-person volunteer force for all-day event drawing over 35,000 attendees.

CONCEIVES HIGH-IMPACT MARKETING INITIATIVES

Grew e-newsletter campaign to a 13,000-subscriber list in 2 years; crafting an uncluttered and engaging format that quickly grew readership through organic means. Self taught HTML to accelerate newsletter development and rollout.

Leveraged technical background to launch online marketing platform; designing, architecting, and integrating marketing campaigns utilizing Goldmine, Salesforce, WordPress, Brainworks, AdTrac, DoubleClick, iContact, MailChimp, InDesign, Excel, and customized software.

Architected a segmented subscriber database for marketing platform; leveraging expertise in Goldmine to manage, grow, and integrate 3,000+-name subscriber database for weekly email campaigns.

Produced revenue-generating event programs; overseeing budgeting, vendor sourcing/management, contracts, logistics, and facilitation for 4 sponsored-events annually. Assist partners/team with 10+ promotional events each year including the annual event drawing in over 35,000 attendees.

Launched social media strategy to drive brand engagement, utilizing Facebook and Twitter platforms, continually growing list of followers.

Substantially increased web traffic; leveraging movie promotional tickets to build contests on website and drive readers to the web, generating a huge influx in web traffic and new revenue stream for the newspaper. Self taught HTML to accelerate initiative time to the market.

HEATHER McANDREWS 240-***-**** ac3j6c@r.postjobfree.com PAGE 2

Washington City Paper, Washington, DC (Continued) 2000 – Present

DRAMATICALLY IMPROVES OFFICE OPERATIONS & PRODUCTIVITY

Improved overall productivity; spearheading process automation project from inception to finish; gathering user requirements, determining workflow/processes, leading a 10-member team to implement.

Oversaw all general management duties; managing recruitment, hiring, payroll and training of staff; benefits, deposits, invoicing, customer service issues, managed circulation of 70k papers, mailings, supplies, maintenance, and more.

Automated the classifieds process; making it possible for advertisers to place ads directly online; working closely with IT department to produce and deliver initiative.

Instituted an automated renewal system; leveraging Goldmine to develop a system platform that automated renewal calls and emails.

Earlier Roles:

Store Manager, Dream Dresser, Washington, DC, 1997 – 1999

Store Manager, Christmas Corner, Washington, DC, 1997 – 1997

Bank Teller/Customer Service Representative, Commonwealth Bank, King of Prussia, PA, 1997 – 1997

Management Associate, AMC Theater, Philadelphia, PA, 1993 – 1997

TECHNICAL PROFICIENCIES

Microsoft Office: Word, Excel, PowerPoint, Outlook

Other: Goldmine, Salesforce, Brainworks, AdTrac

iContact, MailChimp, and Custom Software Platforms

EDUCATION

B.S. in Fashion Design, Philadelphia College of Textiles and Science, Philadelphia, PA

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