VERL MCQUEEN
Cedar Hills, UT 84062
***********@*****.***
SUMMARY
Sr. Professional with expertise in field, corporate, and international marketing roles for high tech companies. Unique strengths include an intuitive and insightful success in development and delivery of elegant customer and partner focused solutions.
Marketing Strengths:
Field Marketing
Product Management
Channel Management
Program Management
Marketing Technologies – MS Office, Salesforce.com, OneMob, Eloqua, Adobe Creative Suite
Communications both written and oral
Key roles:
Sr. Marketing Channel Manager
Marketing Program Manager
Sr. Manager, Product Marketing
SR. Field Marketing Manager
Business Development Manager
PROFESSIONAL EXPERIENCE
Cisco Systems (Crawford Group @ Cisco) November 2013 – May 2017
Manufacturer of networking products related to the communications and information technology (IT) industry
Marketing Program Manager – Global Virtual Sales
Sales enablement for Commercial, SLED, and Enterprise sales teams through demand generation campaigns.
Execution of multiple growth and demand generation campaigns from concept, through development, training, deployment and metrics for field, and virtual sellers.
Demand generation programs for the “America’s (North and South America) with interface responsibilities with other global regions
Develop and execute monthly, quarterly and yearly marketing plan for multiple segments – Commercial, Enterprise, SLED, and Service Provider
Ricoh Americas Corporation, West Caldwell, NJ 2000 - 2012
A $21 Billion dollar supplier of document management software and imaging equipment; subsidiary of Ricoh Company Ltd.
Sr. Marketing Channel Manager – Dealer Channel April 2010 – December 2012
Responsibilities include: Develop and manage sales and marketing activities and events to drive business with strategic partners.
Enhance relationships with dealer community as well as development of new business
Enable dealer channel by training on new products, compliance (HIPAA, PCI), sustainability, and security.
Channel enablement through development of a dealer portal for Managed Services programs and roadmap
Saved dealer community $10 million yearly through development, introduction, and support of an online email, direct mail, and event marketing application.
Sr. Field Marketing Manager October 2005 – April 2010
Maintain existing relationships with current customers as well as, hunting for new business opportunities. Plan and execute field marketing plan to field sales channels.
Coordinated activities and strategies with Channel Partners in an effort to grow business.
Responsible for the coordination, fact gathering, analysis, and documentation of competitive information
Represent company at market related trade shows.
Sr. Product Manager, Document Solutions June 2000 – October 2005
Cradle to grave product management of imaging and document solutions software portfolio complementing Ricoh’s core imaging equipment. Evaluate product ideas from multiple sources; develop product roadmap, prototypes, and resolution of functionality gaps. Own MRDs and PRDs for product suite.
Managed a document imaging and management suite responsible for $230 million yearly sales of Ricoh’s core business of office equipment
Responsible for launch activities and materials including launch activities, training guides, competitive analysis, and sales metrics
Auto-trol Limited, Denver, CO 1994-2000
Various marketing assignments including product management and business development.
Business Development Manager, Pacific Rim
Responsibilities include: development of a distributor network in the Pacific Rim territories. Identification, selection, training and ongoing support and management of distributors focused on Auto-trol’s document management portfolio
EDUCATION and Certifications
Brigham Young University Provo, Utah
Bachelor of Science, Engineering Technology
CTT+ Certified Technical Trainer