Manager Marketing

Lisa Rico

San Diego, CA

Phone: 858-***-**** Email: ************@*****.***

Professional Summary

Marketing professional with a dynamic marketing background. Proficient at collaborating with multiple stakeholders, developing strategic business go-to-market plans and aligning business priorities with key initiatives. Driving company growth through globalcreative and innovative field marketing campaigns resulting in customer acquisition, loyalty, retention and exceeding revenue goals.Action-oriented with strong ability to communicate effectively with technology, executive, and business audiences.Skilled at developing highly-effective and targetedfield marketing campaigns. Passionate about building productive relationships with clients, partners and colleagues. Creative and innovative team player, with strong interpersonal skills. Talented at managing individuals, resulting in creative, motivated, goal driven passionate professionals.

Core Competencies

Event Management Field Marketing

Field Sales Support Pipeline Acceleration

Demand Generation Lead & Campaign Development

Cross Functional Team Leadership Email Marketing

Deadline Driven Public Relations/Media Support

Accomplishments/Awards

Accomplishments:

Increased annual sales by 30% through strategic marketing campaigns

Implemented marketing strategies which resulted in 20% growth of customer base

Appointed by General Manager and the Senior Management team to conceptualize and launch the “Customer Value” marketing campaign, which led to a 30% increase in sales, 30% churn reduction and 85% customer retention as Sr. Manager, Customer Adoption

Improved customer retention within a year by 30%, greatly improving the historical three year rates Awards:

Awarded Team Player Award, West Sales Team, Success Factors in Q4 2014

Recipient of Cisco WebEx Customer Advocacy Leadership Ball Award March 2011

Earned the Cisco WebEx Marketing MVP Award in Q4 2008 and Q3 2010 Experience

Dymon Marketing, Sr. Marketing Consultant, 2017 – Present Apptio, Sr. Field Marketing Manager 2016 – 2017

SuccessFactors, (SAP), Director, Field Marketing 2015 – 2016, Sr. Field Marketing Manager 2014 – 2015 Websense, Customer Marketing and Executive Programs Manager, 2013 – 2014 Dymon Marketing, Sr. Marketing Consultant, 2012 – 2013 Cisco WebEx, Sr. Marketing Manager, 2010 – 2011, Manager, Customer Adoption 2007 - 2011 ILOG, Inc., Sr. Field Marketing Manager, 2005 – 2007 Biz 360 Inc., Manager, Field Marketing, 2004 – 2005 Education

University of Phoenix - San Jose, CA, Bachelor of Science,Business Administration

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