Guillermo Sanchez del Corral

OBJECTIVE

To contribute my experience in social media and marketing analytics, localization and language expertise, sales, brand management, and customer service in multicultural environments to new and challenging projects. EXPERIENCE

Facebook Menlo Park, CA October 2015 – October 2017 Public Content Analyst Contractor – US and Latin America Product Data Integrity – Community Operations:

- Collaborated cross-functionally with Product Management and Engineering by providing qualitative and quantitative insights to improve user experience

- Analyzed organic public content data communicating trends across multiple products that impact over 1 billion Facebook users

- Provided insights to PM and UX leads to inform key decisions on News Feed quality algorithm

- Lead a team of 20+ members providing project expertise, training and resources

- Researched, identified, and reported software defects with detailed description and screen shots for FB Messenger

- Partnered with team members to gather product insights and commonalities across different markets that helped identify trends and business opportunities for LATAM and English markets

- Managed team meetings to showcase gray area cases and disagreements providing clarification on rules and guidelines

- Evaluate and provide feedback on policies to improve and refine project’s guidelines

- Tested new Facebook, Oculus and Instagram features to provide feedback prior to global launches

- Trained new hires and collaborate as a lead resource providing project expertise

- Acquired deep experience with the Safety Escalation Process and trainings in Counter Terrorism, CEI, and Sexual Violence and Exploitation.

Debuti LLC San Francisco, CA December 2011- Present Co-Founder:

- Developed business plan, sales and marketing strategy of this e-commerce company that, after 1.5 years, pivoted into the fashion and art verticals

- Conducted industry and competitive analysis. Sought and secured seed funding

- As co-founder, wore different hats and designed and developed the marketing strategy, SWOT analysis and successful guerrilla marketing campaigns

- Led the design and development of our brand identity, as well as our online and social media presence. Voted among the best-designed websites and brands

- Conducted customer service

- Based on trend analysis, developed a wholesale channel with European distribution

- Implemented SEO optimization, consistently positioning our site among the top-3 results on Google

- Established relationships with numerous trend-setters and affiliates QuinStreet Inc. Foster City, CA September 2010 - May 2011 PPC Associate for the Education Vertical:

- Developed keyword campaigns focused on the US Hispanics & Latin American Countries

- Created Ad Groups & PPC bidding strategy to maximize lead volumes while optimizing media margins

- Campaigns generated ~$90K of monthly ongoing revenue Business Development Associate:

- Researched and identified new publisher prospects to promote the core QuinStreet lead generation product for the Education vertical

- Closed partnerships with publishers based in the USA, Spain, Mexico, Argentina and Chile

- Managed day to day sales pipeline through the Salesforce CRM tools

- Conducted customer service and technical support Peanut Labs San Francisco, CA February 2010 - June 2010 Account Manager for San Francisco Bay Area

- Discovered and developed partnership opportunities for Cherry Deals’ social network-driven lead generation platform

- Responsible for contract rates and term negotiation Wikreate Expansion San Francisco, CA May 2009 - February 2010 Legal consultant

- Provided legal consultation on achieving non-profit status for the organization

- Tasked with building an online community of Spanish expatriates in the Bay Area

- Co-developed the design and architecture of the Spanish expat community portal site British American Tobacco Madrid, Spain 2006-2007

Brand Ambassador

- Brand Manager for Lucky Strike Brands

- Designed and executed marketing strategies and plans and tactical marketing projects

- Built brand loyalty through high level customer care

- Organized and executed events and publicity campaigns EDUCATION

CEU Luis Vives University Madrid, Spain 1999-2004

- Bachelor in Law

I AM ALSO PROUD OF THE FOLLOWING

- Languages: Spanish (native) English (fluent)

- Exceptionally adaptable to multi-cultural environments

- Green Card holder

- Strong analytical and problem solving skills. Creative, quick learner, and able to multitask

- Able to work well in a team environment

- Ability to work smart in a fast-paced, constantly evolving environment. Excellent under pressure

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