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Microsoft Office Marketing

The Woodlands, Texas, United States
November 28, 2017

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Ken Price

Marketing & Communications Professional 713-***-****


A creative thinker with proven track record, 20+ years of post-qualification experience in marketing and communications related field with extensive, with high level creative and writing responsibilities. Exceedingly accomplished, dynamic marketing and retail executive with excellent technical, communication, and problem-solving skills, and solid knowledge in branding, strategy development, positioning, building related initiatives and programs for high growth corporations through globally and broad array of communication mediums: video, collateral programs, annual reports, data books, financial collateral, speakers bureau, speeches and presentations, newsletters, media, internet/intranet content development and maintenance, posters and signage graphic content, promotional campaigns, social media, tradeshow booth design and fabrication and materials, project management, special projects, and both internal and external press strategy, development, communications.

Ability to simultaneously manage multiple projects, work with a wide range of constituencies and cross-functional teams, and adaptable to changing environments. Award winning achievements with new product launch campaigns and special events productions. Strong emphasis on collaboration and interpersonal communications understanding that synergistic teamwork produces far better-quality results.

Successfully assembled and led multiple cross-functional teams to develop and execute global market expansion and press communication strategies supporting 300+% growth in annual new business revenue. Strong oral and written communication skills, business acumen, and organizational skills, with ability to communicate with clarity and speak with confidence to individuals and groups from a variety of global backgrounds, and to interact professionally and appropriately with C-suite level leaders inside/outside the company. Adeptness as company representative spokesperson having extensive insight and involvement demonstrating acumen, and the ability to ensure a consistent global brand and message across various company business sectors. Aptitude to comprehend and articulate vision and strategy at a high level while also assimilating detail allowing consent, rapid decisions and bring issues to resolution. Strong highly collaborative competencies in project and task planning, execution and focused attention to detail while working in a fast paced, dynamic work environment.

Attributes & accomplishments

‘Outside the box thinker creatively robust. Proficiency in assembling analytical data, information and applying to methodology related to new/expanding markets, products, services, competitive environment and subsequent positioning, messaging strategy and branding. Successfully assembled and directed multiple cross-functional global teams to cultivate, expand and execute business, marketing and cultural communications strategies that proliferated growth in new business revenue. Knowledgeable in defining essential market demands and requirements, business justifications, develop applicable work stream and road map plans, and definitive features for new product/services releases demonstrating subsequent success through implementation and sustaining product/service life-cycle process. Strong knowledge and comprehension of Technology and Energy Markets sectors and their dynamics. Effectively launched numerous new products and services successfully, accomplishing high brand awareness generating extensive new markets activity, and identifying opportunities to effectually penetrate both domestic and international target segment markets. Superior organizational and time management skills, with the ability to manage multiple priorities and 'make things happen' in a cross-functional/global environment.

Outstanding spoken and exceptional written communication skills, as well as excellent receptive listening abilities, with capability to present complex ideas in a clear, concise method to both executive, and technical/non-technical audiences. Expert command of AP Writing Style, while displaying strong and efficient writing competencies across both digital and print platforms. Expertise devising both strategic planning and tactical execution cycle covering all stages from initial product/service concept and definition through implementation, release, growth and ultimately end of life planning. Practitioner of LEAN Process Improvement Initiatives as well as KAIZEN TEIAN methods utilization for Global Inventory Reduction. Enabled 'Thought Leadership' programs that include videos, white papers, articles, surveys, web conferences social media with business, trade and vertical press/media. Exceptionally skilled in corporate events, celebrity performances, guest speakers, video production and staging. Responsible for determining partners in philanthropy and managing all corporate philanthropic engagements and corporate donations/contributions budget expenditures. Highly proficient in Microsoft Office Suite and Adobe Creative Suite programs.


Customer Service Associate - Lowe’s

Retail hardgoods

Seasonal – 3&4Q 2017

Responsible for assisting consumers with all shopping needs including assisting in the selection, demonstration, preparation, recommendation and filling of various specialized hand/power tools and hardware merchandise. Also, responsible for responding to customer inquiries throughout their shopping experience including promoting customer loyalty plans and/or extended protection/replacement plans where appropriate.

Independent Consultant/Contractor

Various industries

2016 - 2017

New products competitive analysis, market segmentation strategy, branding, positioning, market and press/analysts messaging platform, corporate & product identity development with extensive experience in written, graphic, creative and presentation projects.

Director, Strategic Initiatives & Communications - Baker Hughes

Oil & Gas Services

2014 – 2016

Global Principal Lead’ with responsibilities for development and production of all elements of worldwide rollout and management of all Quality Programs related collateral, press/media, web, video and support materials.

Spotlighted Achievements:

‘Quality Assurance’ program policies; ‘Qualified to Perform Certifications’ corporate procedures.

Implemented research analysis, developed global ‘Culture of Quality’ Program concept, extensive elements, with resulting implemented multi-language ‘award winning’ campaign global rollout.

Created and published ‘QualityInsites’ 30+ page full-color, high-gloss quarterly global magazine conveying internal, industry and customer product related articles.

Principal - Cognitive Logic Consulting

Marketing, various industries

2012 – 2013

Developed corporate competitive analysis, market segmentation, branding, positioning, messaging platform, video presentation format & production, corporate identity development.

Spotlighted Achievements:

Implemented research, script content, graphics creation for video production of expansive A/V modules i.e.: ‘National Change Management’ Program, ‘Presentations’, ‘Webcast Hosting Training’, global company-wide, mid/senior/c-level management.

Resolved client multi-dimensional positioning issues by creating positioning, branding; parallel

go-to-market strategy and global sequential rollout to (5) select target segmented global

markets and press/media and subsequently achieved record eight $ figure revenue in year one.

Contributed, edited, and managed press, publicity and marketing for “Open”, a book by Compaq founder, CEO Rod Canion, achieving 1580+ media placements worldwide at launch.

Former member of the founding team of Compaq Computer Corporation - as former Director Corporate Communications conceived, developed 30th Corporate Anniversary including event planning and production as director and producer and implemented international reunion event - Minute Maid Park, including promotional activities, all press/media coverage, branding, logo & graphics designs, video presentation concept and production, premiums, and theme website. Initiated Compaq Alumni Group Association strategy and launch program, achieving 4,000+ members globally within 72 hours of program announcement.

Vice President, Marketing - Rhapsody Holdings

Global Healthcare corporation

2009 – 2012

Development, implementation/rollout of alternative holistic global healthcare services - 30 global locations.

Spotlighted Achievements:

Created initial business plan, research and planning of corporate/channel/product sales, marketing development and communications programs, conducting statistical analysis and predictive modeling, and exploring alternative press/media and new directions to applicable market segments.

Deployed global new product/services research, customer intelligence surveys and analysis, project focus group events. Development, positioning, image, develop and advance brand equity, launch, and strategic penetration programs.

Vice President, Communications & Strategy Initiatives - Smith International

Oil & Gas Services

2007 – 2009

Managing 35 global teams, conceived and administered market development, research, analysis, mapping, strategy, implementation, metrics – numerous and extensive global ‘Change Management’, ‘Continuous Improvement’ “Best Practices’ - and video-based related programs.

Spotlighted Achievements:

LEAN Process Improvement initiatives, KAIZEN TEIAN methods-Global Inventory Reduction and Inventory Search/Query system, Order-To-Delivery Process and System; DSO Digital Automation Reduction Process.

Value Stream Mapping Analysis and Supply Chain Optimization & Management Process, Worldwide Webcast System, and Satellite-based Field Operations Ticketing/Invoice System.

Global HR Recruiting Process System and ad/video campaign.

Sr. Vice President, Marketing - e-piphany Technologies

Personal computer technology

2005 – 2007

Orchestrated marketing development, implementation and global rollout of innovative, alternate technology, ‘Windows’-based PC product line.

Spotlighted Achievements:

Created initial business plan research, corporate/channel/product marketing and synchronized communications/press programs plan for potential multibillion-dollar market campaign.

Conducted and implemented global product/services research, surveys, focus groups; global corporate image/branding and marketing communications programs, market segment strategy development and execution; market target positioning, press/media interaction, plus image, branding, launch and strategic penetration programs.

Improved assembly and utilization of upgraded e-metrics and performance indicators, employing testing, piloting campaigns to validate potential impact and target pull.

Independent Consultant/Contractor

Conducted target, competitive market attributes

1995 – 2005

Various analysis culminating with positioning, branding, trade-name, logo, messaging platform.

Spotlighted Achievements:

Client corporation’s analytical, tactical/and strategic positioning, research and planning channel/product marketing development programs.

Global events, video and related press and analysts’ communications, print collateral for Technology, Consumer, Manufacturing, Automotive clients

Director, Corporate Communications - Compaq Computer Corporation


1982 - 1994

Member of company initial founding team

Developed corporate and product marketing communications strategies, branding, positioning and messaging platform for global Authorized Dealer Network, and global consumer market base.

Spotlighted Achievements:

Launch initial company/ original portable and desktop product line achieving new multi-year global revenue records.

Press/public/financial/community relations, market segment strategy development, permeation and execution

Global corporate events, corporate logo, image/branding and corporate marketing communications programs development and implementation

Expanded product lines with global launches to market, press, new global market segments.

Deployed global new product/services research, customer intelligence surveys, focus groups; development, messaging platform, positioning strategy, image, branding, launch and strategic penetration programs

Core strengths:

Product/Services Marketing Branding Strategy & Messaging

Press/Public/Financial/Community Relations Global Expansion Implementation

Corporate Events & Cultural Initiatives Staging, Audio, Video Production

Advertising & Direct Marketing WWW Content/Marketing Creative Development

Project & Vendor Management Sponsorships & Branding Partnerships

Cause Marketing Customer Experience Training & Creative Development

Target Market Analytics Account Management

Strategic Marketing & Planning Management Client Engagement/Customer Liaison


IABC/International Association of Business Communicators - Communicator of the Year award

Advertising Federation of America Award (32):

(6) Gold Awards

(11) Silver Awards

(9) Bronze Awards

(6) Merit Awards

International Film Festival - Gold medal; Columbus Film Festival - Gold Award; Oklahoma Film Festival - Gold Award; CINE “Golden Eagle” Award

(6) American Advertising Federation Addy National Awards; ‘Houston 100’ - Top 100 Award (3 consecutive years)


Past and present Board of Directors member include:

Business Week Advisory Council; Fortune Magazine Business Leadership Council

American Marketing Association:

Technology Special Interest Group (SIG), Chairman

AMA Annual Crystal Awards, Chairman

Houston Symphony Orchestra - Board of Advisors

Performing Arts Center of Houston - Chairman, Site Selection Committee

Greater Houston Private Industry Council

Texas Sesquicentennial/San Jacinto Monument Steering Committee

Client projects & programs developed/implemented include:

Compaq Tenneco Exxon Chevron Ameriforge MicroFocus

Shell Duke Energy NetIQ Schlumberger Jiffy Lube Int'l Control Dynamics

Datapoint Weatherford Texaco Cameron Hewlett Packard Baker Hughes

Continental Waste Texas Smith Stewart & Progress

Airlines Management Instruments International Stevenson Software


Boston State College

Bachelor – Business/Marketing

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