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Sales Manager

Poquoson, Virginia, United States
November 29, 2017

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Michael E. Bradford

* ********* ****

Poquoson, Virginia 23662 330-***-**** (cell)


An accomplished, proactive Sales & Marketing leader with an outstanding record developing and implementing strategic plans for National Sales growth in the Specialty Chemical Industries including Petrochemical/Pipeline and Military/Aerospace. Strong communicator with the ability to interact at all levels of the organization including the C level. Skilled at applying creative and practical solutions to complex problems and vast experience working with Distribution, Partner Alliances and identifying Acquisitions.


Sale & Marketing Management

Profit & Loss Management

Distribution Management

Operations Management

Strategic Planning & Implementation

Product Development & Positioning

Expertise with Military Contracts

Leadership & People Development


Penetone Corporation Carlstadt, NJ 1985 to 6/2017

$20 million Specialty Chemical manufacturer supplying multiple Industries in the US and Internationally.

Vice President – Marketing & Sales 2002 to 2017

Responsible for product distribution channels, strategic planning, forming alliances, identifying acquisition targets and managing the national sales team.

Completed the launch of three new product lines worth $2M in revenue.

Successfully negotiated GSA and Military Contracts worth millions in sustainable revenue.

Signed 2 critical Alliances to solidify market position and sales coverage.

Identified 3 key Acquisition Targets

Achieved continuous growth in sales with a 9% margin increase ($1.1M)

Vice President – Sales 1993 to 2002

P & L Responsibility for the U.S. Sales Division reporting to the President/CEO

Restructured the sales management team & sales force to align with core strengths.

Achieved average sales growth of 8% in core business.

Achieved average sales growth of 25-60% in specialized focus markets.

Improved the bottom line from loss to profitability of 9% ROS.

Michael Bradford Page 2

Regional Sales Manager- Eastern US 1989 to 1993

Managed a Direct Sales team of Eight professionals and Six Distributors.

Surpassed sales budgets by 12-15% and improved profitability each year.

Turned two regions around to be number One in the company representing 90% of the Companies total growth during this period.

Industry Marketing Manager 1987 to 1989

Managed and developed Marketing strategies for sales growth.

Successfully Marketed new products and new technology.

Identified and signed Four Distributors increasing sales coverage.

Achieved sales growth exceeding 15% in the Industries under my direction.

Created and trade-marked the “Total Chemical Concept”, still used today.

Sales Engineer – Ohio 1985 to 1987

Responsible for the direct sales of chemical product line in the state of Ohio.

Increased sales by 53% over a two year period to $1.5M.

Diversified customer base by 10%.

Won numerous national and international sales awards.

LTV Steel Company Cleveland, Ohio 1981 to 1985

$7 billion steel producing company.

Senior Metallurgist 1983 to 1985

Supervised and trained 120 personnel in continuous casting technology.

Played a vital role in the startup of a $300M operation.

Saved $1M annually in caster yield resulting in President’s award.

Process Development Engineer 1981 to1983

Wrote all SOP’s, SPC and Quality control systems.

Developed desulfurization and ladle metallurgy practices.

Published Author of 3 Technical papers and key presenter Nationally.


B.S. (Metallurgical Engineering) Cleveland State University, Cleveland, Ohio

Certificate (Finance & Accounting)

Certificate (TQM-ISO)


Society of Aerospace Engineers- G8/G9 Committee Member

American Institute of Steel technology- Associate Member

Board of Directors- Christ Community Chapel

Cover Letter

Dear Hiring Manager:

I have begun a job search in the Hampton Roads Virginia area since relocating from Ohio a few months ago.

My position as Vice President of Sales & Marketing for the Penetone Corporation was eliminated through a Corporate restructuring in June of this year and we wanted to be closer to family, hence moving to Virginia.

I am very interested in applying for and learning more about the position of, being offered by .

My experience, background and skill sets seem to be a great match for this position.

I have expertise in .

I am looking forward to a new career path and one that will enable me to contribute to the goals and future growth of .

I am a team player, coach and leader who is ready and able to bring up future leaders,

Inspire success and instill integrity, honesty and credibility within the organization and outside the company in representation to Customers.

Building relationships is a key factor to growing business, and I thrive on doing so.

After reviewing my profile, please let me know if we can meet to discuss further, the potential fit of me joining your team.

Thanks in advance for the consideration. I look forward to a positive response.

Best Regards,



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