SHEILA MARIE MENDOZA-AMPONGAN

#** ** ******* **. ** Homes, Quezon City

Mobile Number: (0917) 631.0503

E-Mail Address: ac3hsk@r.postjobfree.com

I am a Marketing Practitioner with more than 15 years of experience in different areas of marketing including Brand Development and Management, Advertising, Strategic Planning, Public Relations, and Events Management. I have worked both with consumer and corporate products for different industries. WORK EXPERIENCE

GBPLAY, INC., June 1, 2016-October 31, 2016

Sales & Marketing Director. Directly reported to the General Manager and was responsible for the Sales & Marketing Department.

General: Ensured implementation of standard operating policies, procedures, and programs to improve operational performance. Monitored quality standards of sales and marketing events and activities.

Customer Relations & Account Management: Monitored proper handling of customer complaints and personally attended to them when needed. Responsible for sales and marketing innovations and strategic business development. Strengthened professional business relationships with distributors.

Marketing: In coordination with the Marketing Team, developed strategies, events, and activities to market the products of the company and, in turn, improved sales performance. Provided marketing directions based on the company’s goal.

Sales: In coordination with the Sales Team, developed strategies, action plans, and activities to strengthen relationships with distributors to meet the sales target. Acquired new business to broaden distribution channels of the company. Provided sales directions based on yearly target. LEADS Group, 2010-2015

Vice President, LEADS Environmental Health Products Corp., January 16, 2014 to December 31, 2015

Directly reported to the Executive Vice President and is responsible with the Marketing Department and daily Operations of the company.

Marketing Manager, LEADS Environmental Health Products Corp., Oct. 2012 to January 15, 2014 Reported to the Vice President and handled the marketing department of LEADS Environmental Health and managed the daily operations of Global Sense Distribution and Marketing, Inc.

Brand Building: Responsible for the company’s brand building. Conceptualized and developed Marketing programs for both LEADS Environmental Health and Global Sense Distribution and Marketing, Inc. Conceptualized, developed, and executed advertising campaigns geared towards awareness, brand building, and lead generation.

Marketing & Communications: Provided direction in the development and monitoring of marketing & communication materials namely: website, brochures, flyers, sales kits.

Events Management: Spearheaded special projects, events, conferences, and product presentations.

Advertising & PR: Developed Ad & Promo Budget. Developed and executed PR plans. Evaluated and recommended sponsorship proposals.

Co-Founder &Director, Global Sense Distribution and Marketing, Inc., Nov. 2010 to Sept. 2012 Directly reported to the President. Responsible for the over-all operations of the company.

Finance: Responsible for sound financial management of the organization, identifying ways to increase revenues and decrease costs, analyzing financial reports and working with staff and an audit committee to prepare operating budgets.

Human Resources: Maintained a healthy work environment and ensured sound policies and procedures were in place.

Business Development: Responsible for sales and marketing innovations and strategic business development.

Manila Catering Corporation, January to August 2010 Sales & Marketing Manager. Headed sales and marketing department including 10 personnel. Responsible for the formulation and implementation of Marketing & Sales plans concurrently for 5 businesses, namely, Manila Catering Services, Azaya Garden Resort, Coconut Grill Restaurant, Café Maja Rica Restaurant, and Our Kitchen. Reported directly to the President and CEO. Responsible for brand building, public relations, and client acquisition. Marketing Consultant, November 2008 to 2009

Responsible for the formulation of Marketing & PR Plans. Facilitated the development of marketing communication materials. Clients were Macro Auto Corporation and Viper Total Information Solutions, Inc.

Panasonic Philippines, May 7, 2008 to November 14, 2008 Marketing & Communications Manager/Advertising Manager. As section head for the Marketing & Communication Group, reported directly to the Marketing Director and was responsible for the development and implementation of advertising campaigns per product category. Led team of 5 marketing personnel in implementing development of communication materials, conduct of product launches, and annual dealer conference. Responsible for strengthening the Panasonic brand. Diversified Technology Solutions International, Inc., May 2, 2006 to December 31, 2007 Marketing Services Manager. As department head, spearheaded corporate marketing activities as support for the sales team. These included brand building of company, lead generation, client acquisition, partner relations, and customer service. Reported to the Vice-President for Sales & Marketing and formulated the strategic marketing plan. Headed team of 3 marketing personnel in implementing activities including budgeting, communication materials development, special events, PR campaigns, and media relations. Infocom Technologies, Inc., May 3, 2004 to April 30, 2006 Product Manager. Handled multiple internet prepaid brands and postpaid plans. Responsible for brand building and brand development efforts. Prepared marketing plans and advertising & promotion budgets. Conceptualized and implemented new products and services. Launched new products and implemented activation campaigns. Assisted the Business Unit Head in the preparation of strategic plans. Managed CRM and communication programs. Viper Technologies, Inc., October 1, 2003 to April 30, 2004 Account Manager. Responsible for proposal development, credentials presentation, client servicing, and website development.

Foodparks by Raintree, August 1, 2000 to December 27, 2002 Assistant Marketing Manager. Responsible for strategic planning, brand building, and opening of new outlets.

Marketing Associate. Responsible for events management from conceptualization to execution. Performance included up to 3 weekly events for 2 years. PAC.comm, Inc., June 1999 to July 2000

Staff Assistant to the General Manager. Trained in account management and strategic planning. Assistant Media Planner. Trained in the area of media planning. EDUCATION

Bachelor of Mass Communication, Major in Advertising and Public Relations, Class of 1999

Assumption College, San Lorenzo Village, Makati City PERSONAL DATA. Born on May 3, 1978. Married to Alain Z D. Ampongan. Information literate. Communicates in English and Filipino. Dedicated to lifelong learning. REFERENCE. Available upon request.

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