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Channel Management Strategic Planning Brand Management Profit Centre

Lucknow, Uttar Pradesh, India
November 27, 2017

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Contact: +** 800*******; 965******* E-mail:, Skype Id: amit_sinha5 Web site: Result Oriented Professional Seeking Leadership assignments in Sales & Marketing Operations Channel Management Strategic Planning Brand Management Profit Centre Operations Market Penetration Business Development B2C & B2B Key Account Management Distribution Management ROI Accountability Cross Functional Leadership P R O F I L E S U M M A R Y

Business Development Leader, who builds strong, dedicated client relationships and partnerships that are built in trust.

An out of the Box Thinker with an entrepreneurial spirit who leads companies to growth and market differentiation with a record of generating new business opportunities and developing lucrative partnerships.

Proven track record of implementing the necessary business development strategies to accomplish breakthrough sales objectives while creating unique market- entry strategies, pricing, and P&L strategy,managing business relationship, building credibility, and establishing immediate rapport with potential clients.

Possess diversified industry knowledge in FMCG, Industrial Paints, Lubricants, and Automobile Industry.

A Strategist cum implementer with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully.

Dynamic, energized, and driven contributor who is committed to excellence and has demonstrated success in achieving cost, quality, and severe goals though the implementation of innovative business strategies.

Exhibit tenacity and creativity in problem solving with a proven record of innovating profitable solutions to seemingly impossible business problems able to bring order and efficiency to chaotic environments.

With Over 25+ years of experience, presently Working at Rosmerta Autotech Pvt. Ltd. As General Manager – Sales and Marketing



General Manager – Sales and Marketing - Northern Region Rosmerta is the Country’s leading player in the e-Governance Sector with a varied System Integration Projects like Smart card based DL / VRC, HSRP, Speed Governors, Vehicle Tracking system, Integrated Transport Management Systems, Integrated Automatic Vehicle Test Lanes, RFID based Solutions, etc... Role

Involves managing the business of Speed Governor, Auto Fare Meter and Vehicle Tracking System, INC Centre, Driving Test Tracks, coordinating the Government Authorities for Implementation through Tender System.

Managing all aspects of business; starting from setting the vision and mission to strategy & business planning, channel creation, implementation and control of system and processes. Active Listener Innovative Communicator




Channel Development

Business Development B2C & B2B

Market Penetration

Business Development

Key Account Management

Strategic Alliances

Cross Functional Leadership

Market Expansion

Distribution Management

ROI accountability

Profit centre Operations

Team Motivation

Brand Management

ATL / BTL Activity

New Brand Launch BP Plc with a 4.1 %

Diesel saver Concept and Petronas


Expanded the network in the assigned


Excellent sales performance in Dabur

from 1989-1990 Promoted in 1991, In

Castrol gained MD appreciation from

2005-2010 plus foreign trips to five

countries, Awarded CRB Challenge

Trophy for 2001, 2002, 2003 and

WCCM Champion.

HSSE Champion for the Region for 5





To conduct the market analysis, Pricing and Competitiveness of the products and to develop Business Plan and Strategic Plans for customers through the network.

Working in tandem with Sales Executives/Area Sales Managers to plan and coordinate business generation Notable Attainments

Demonstrated excellence in Developing

B2C indirect customers – Distributors / Dealers for SLD,VTS and CCTV

B2B Direct customers like Mahindra, Tata Motors and AMW dealers.

Successful in getting the business from UPSRTC for the development of Automated Driving Test Tracks. PENSOL Industries Limited Oct’2012 – Sept’2015

REGIONAL SALES MANAGER - Northern & Southern Region Role

Strategy implementation across the North and South geographical locations based in New Delhi

Leading Retail/Industrial/Commercial sales for North & South India through network of distributors, dealers, workshops, OEM’s and B2B consumers

Leading 6 Sales Managers, 15 Territory Managers, 10 Sales Executives and cross functional team as well as office and admin staff

Notable Attainments

Actively involved in establishing the region from start-up phase in Southern region.

Actively involved in creating and leading strategic initiatives in region like distributor partnership program, competency & capability development for sales value chain, ways of working of various team.

Key Clients developed are HAL, UPSRTC, NTPC and Neville Refinery etc. PETRONAS Lubricants India Sept’ 2010 – Sept’2012

Public Company; 1,000-2,000 employees; Oil & Energy Industry Sr. MANAGER (Sales & Marketing) - Eastern Region


Conceptualizing and planning selection process & establishing strategic alliances /tie ups with financially strong & reliable channel partners.

Ramping of bazaar channel regionally via aggressive launch plans, implementing a) Various BTL plans and initiating the product launch. b) Demand generation and building personal repo with channel partners. c) Developing corporate communications for the region planning and execution of ATL and BTL activities for B2C and B2B Customer’s.

Creating comprehensive Sales & Marketing Plan including product positioning, building brand equity, and channel and “go to market” strategy and product development. Notable Attainments

Successfully Launched PETRONAS lubricants in Eastern Region.

Ensured compliance of Co. credit policy norms, maintained collections and outstanding levels in line with policy..

Excelled in coordinating with OEM New Holland Tractors, Piaggio for successful launch of genuine oils.

Dexterously expanded distributor and retailer network viz. and appointing C&F at West Bengal, Bihar and Jharkhand.

Castrol India Ltd. June 1995 – Aug’ 2010

Public Company; 10001-25,000 employees; bp Oil & Energy industry Growth Path / Assignment handled

Sr. Sales Executive (North East), Guwahati - Jun’95- Mar’98 Territory Sales Manager – Rural Project (Bihar), Patna – Apr’98 - Mar’2000 Dy. Sales Manager (BH/JH), Patna – Apr’2000 – Mar’03 Dy. Sales Manager (UP), Lucknow – Apr’03 – Mar’05

Dy. Manager Marketing (UP / BH / JH/ WB), Lucknow/Kolkata – Apr’05 – Aug’10 Role

Marketing: Designed and measured Trade and consumer schemes (implementing regional and H.O. level schemes and loyalty programs) for the Region and provided feedback to Sales & Marketing Team.

Developing corporate communications for the region and also at broader spectrum, ATL & BTL activities for creating demand & secondary sales.

Organizing & Coordinating Dealers / Distributors Meet & Conceptualizing & conducting market building activities across region.

Identifying and developing niche segments/untapped /latent markets to expand market depth.

Launched BP brand in UP / BH by implementing New Marketing Strategies business generated 27 cr. Sales: Successfully handled the entire spectrum of business operations in Retail and Industrial lubricants & generated business to the tune of Rs. 45 Cr. in the assigned territory in the states of NE, BH, JH, WB and U.P.

Identifying prospective clients like ONGC, Oil India, and CIL in North East to generate business.

Expanded dealer network, franchisee and Industrial customers.

Spearheaded the WCCM Project, and Successfully introduced RTM business (MCO Segment)by identifying market areas where conventional trade route /coverage is unable to justify the Demand Vs Supply Curve in the states of UP, BH & JH

Notable Attainments

Valued by higher management of through promotions & awards in different seminars and conferences Recognized for the efforts & rewarded with:

CRB Challenge Trophy, 2001 & 2002, Best Turnaround of the Year Award - Jul’03.

WCCM Champion in Eastern Region - Dec’03.

Eastern Region Champion (Certificate from MD from 2005 to 2009 plus a Shield & 150 USD for Thailand Trip)

Foreign Trips to Thailand, Singapore, Malaysia and South Africa

HSSE Champion

Shalimar Paints Ltd April 1993-May 1995

AREA SALES MANAGER - Industrial Division (Northern Region) Role

In the institutional segment generated business for 650 kls pa and achieved revenue growth by 15% annually in bulk segment for the region based at New Delhi.

Notable Attainments

Developed profitable business opportunities with key customers in the industrial sector viz., Hindalco, NTPC, BHEL, DLW, and Tullu to name a few and achieved over 30% increase acknowledged for generating highest ever volume in the States.

Dabur India Ltd. Jan 1987 – March 1993

AREA SALES MANAGER (Northern Region)

Organized, developed the markets successfully lead the North Zone team based at New Delhi.

Analyzing / Monitoring and evaluating stockists and competitor sales trend and activities

Channel identification and strategies developed to achieve the set targets.

Conduct quarterly sales meeting to brief about marketing strategies, campaigns and sales trend and to discuss on key marketing activities progress / Implementation levels/ & deviations. Notable Attainments

Started as an executive in Sales Management Team, moved up the ladder to Area Sales Manager in the Year 1991, recognized with MD Trophy for the Year 1989 & 1990 SCHOLASTICS


MBA – Marketing & Retail from Emperial Institute Of Management, New Delhi, YEAR 2006 PGDMSM- Bhartiya Vidya Bhawan, Mumbai, YEAR 1992

BACHELOR QUALIFICATION – BSc - Chemistry Lucknow University, Lucknow, YEAR 1987 TECHNICAL QUALIFICATION: MS DOS /MS Office, Windows-7/8, SAP, Adobe Photo Maker/PageMaker/Photoshop PROJECTS UNDERTAKEN

PROJECTS undertaken during the tenure of Castrol India in developing a successful business plan to acquire most numbers of clients and developed new channel


WCCM Project: Coordinating implementation of World Class customer management which not only systemize sales process also enables to optimize stock level in all the level of supply chain in the year 2000.

RTM Project (MCO Segment) :To develop a parallel Non Franchisee Workshop Channel, initiated and manage a new Route to Market and integrate it into existing channel infrastructure to drive business growth from this new segment in the year 2006


Marital Status : Married

Languages Known : English, Hindi, and Bengali

No of Dependants : Two

Passport Details : P 2741764

Location Preference: Anywhere in India and Abroad.

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