CUNY Brooklyn College, Brooklyn, NY B.A. English and Creative Writing June 2011
Hubspot Inbound Certified July 2017
Hubspot Inbound Sales Certified October 2017
(Remote) Adviser, Poole, Los Angeles, CA 05/2017– Present
●Created Business Plan outline
●Drafted Sales and Marketing strategy
Business Dev & Sales Consultant, ManageGo, Brooklyn, NY 03/2017 – 06/2017
●Developed and implemented company sales plans and sales processes
●Interviewed and hired sales team members
●Created sales team documents and rules of engagement for sales agents
●Organized CRM workflow and reporting
●Researched and demoed third party vendors and products
●Designed direct outreach campaign
Business Dev & Sales Consultant, LeestApp, New York, NY 11/2016 – 01/2017
●Helped define new business and sales processes
●Provided general support to daily operations and project fulfillments
●Cold called / emailed hotel leads, local vendors, and regularly scheduled product demos
●Helped build, grow and manage a pipeline of accounts
●Conducted weekly analysis and reported to founders
Co-founder & Board Member, LuggagePub, Brooklyn, NY 06/2015 – Present
●Created business plan and co-led fundraising efforts
●Conducted market research
●Developed a go to market strategy
●Designed and built app prototype https://invis.io/ZPCXP21D4
●Launched social media accounts and advertising campaigns
●Recruited Dev team, Drivers, Strategic Partners, and Social Media interns
Head of Sales, PerGo Rides, New York, NY 08/2015 – 10/2016
●Hired, trained, and managed sales team of 4 remote independent contractors that increased credit card /POS penetration in the taxi & limo industry by 114%, processed revenue by 261%, transactions per month by 374%, and rides per month by 107%
●Created thorough record keeping process for leads and accounts increasing forecasting accuracy
●Established selling/closing techniques, account management protocol, sales process, sales playbook, and Zoho CRM sales automation
●Assisted in acquiring strategic partnership contracts e.g. Karhoo, VZW, ProFac (tsys)
●Implemented clear internal communication pathways and protocols to optimize onboarding
●Improved prospecting techniques through the creation of target market criteria
●Designed direct mail postcards and scheduled mailing campaigns with third party marketing partner,
●Handled customer service and established best practices
●Ran screenshare demos and onsite meetings with large and small Taxi/Limo companies
●Facilitated support between dev team and customers as necessary
●Tested new products, features, and provided feedback on bugs e.g. iOS passenger app, driver Android app, fleet management CRM, Voip integrations and digital dispatch
Channel POS Specialist & Channel Support Specialist, ShopKeep, New York, NY 10/2014 – 05/2015
●Streamlined Indirect Sales processes and established ROE/best practices for Channel POSS (Point of Sales Specialist)
●Improved payout process for Referral Partners
●Detailed, outlined and implemented qualification process of Referral Partners
●Increased accuracy of monthly reporting through capturing and recording clean data
●Collaborated with Channels Team to create Salesforce customizations for automation
●Account management of Referral Partner and Merchant accounts
●Tech Support for Referral Partners and Merchants
●Cooperated with Referral Partners to close new Merchant accounts
●Educated potential Partners on Partner programs, Software updates/functionality
●Led consolations for potential Merchants/Referral Partners
●Ran Software Demos to close new Referral Partners and Merchants
Account Manager, TrekkSoft, New York, NY 11/2013 – 10/2014
●Led collaboration between Onboarding and Sales Team increasing B2B conversions by 300%
●Hit 118% new sales contact quota, 98% new sales quota, 81% completed signups quota, 69% new activations quota
●Strategized and implemented new operational processes to lower acquisition cost, increase sales, and optimize existing accounts
●Successfully communicated clear value add of TS’s ‘book now’ web integration, mobile app, credit card processing, CRM reservation tool, and website development to non-tech savvy international clients
●Critical role in redesigning and launching new Saas subscription pricing model
●Qualified leads through high volume cold calling and cold emailing campaigns
●Scheduled virtual demo appointments between onboarding specialists and decision-makers
●Effectively uncovered pain points and overcame objections through expert product and industry knowledge
●Facilitated and managed potentials through sales funnel using Pipedrive CRM
●Liaised between Activity & Tour providers and Development Team to improve B2B & B2C UX
●Conducted business in foreign and domestic currencies
●Organized meetings in various time zones around the globe
●Trained new Sales Team members
Operations Manager, C&H LLC, Deer Park, NY 10/2012 – 10/2013
●Managed property consisting of 17 tenants
●Negotiated bids, leases, and agreements with contractors and tenants
●Settled arrears, processed payments, and managed payment schedules
●Created, managed, and updated maintenance schedules
●Researched potential tenants to fill vacancies
●Maintained database of all past and potential improvement projects
Client Services Account Associate, AcademixDirect, Inc., Mountain View, CA 02/2012 – 10/2012
●Enhanced optimization through improvements in back-end data systems
●Executed campaign creation, activation, account management and development; including establishing and maintaining Client-Partner relationships
●Customized marketing strategies to ensure growth and predictability
●Researched potential partners and executed new business agreements
●Analyzed data to improve campaigns
●Liaised between client services, marketing and technology teams to ensure partner and client satisfaction
●Attended industry conferences and meetings to meet and greet current and potential clients
●Social media team ranked highest performing in 2012: @DegreePath, @AcademixDirect, @Tutorspot
Sales, Inventory, & Operations Intern, Sterling Publishing, New York, NY 02/2011 – 06/2011
●Conducted sales forecasting for the inventory manager, determined necessary inventory re-prints by reporting on book titles in custom reports.
●Researched pricing data and prior fiscal year sales reports for VP of Inventory and Sales Operations for major title reprinting recommendations
●Liaised between sales, inventory and production departments to improve operational flow and reduce inefficiencies
●Created database for acquired title data and performed general maintenance of inventory stock
Business Operations & Community Manager, Oceanside Music School, Oceanside, NY 08/2007 – 01/2012
●Managed 12 staff and all business operations
●Executed all billing and collections (approximately 500 students/month)
●Recruited new business through walk-ins, client referrals, email and phone inquires
●Established and maintained safe learning environment
●Organized and executed student events on-site
●Established social media presence via Facebook & Twitter
●Managed and tracked all merchandise and inventory, approximately $1.75 million in annual sales
Assistant Editor, SCCC Evolution Magazine, Selden, NY 09/2006 – 06/2007
●Edited and formatted submissions
●Qualified potential candidates
●Determined pieces for publication using a detailed selection criteria
●Assisted in design and layout