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FMCG, Agribusiness, Sales Management, Marketing, Commercial Management

Location:
Cairo, Cairo Governorate, Egypt
Posted:
April 08, 2018

Contact this candidate

Resume:

Sherif Khoursheid Mobile # +2-010*-*-**-**** *

Sherif

Ali

Khoursheid

Address:

Dream

Land,

6th

of

October

City,

Egypt. Mobile

#:

+2

0100

563

999

4 e- mail:

ac3ge0@r.postjobfree.com

:

ac3ge0@r.postjobfree.com

PROFILE BRIEF

Highly

qualified

professional

having

15

plus

years

of

professional

experience

leading

teams

of

200- 800

members.

Managed

multiple

projects

ranging from

$5M 40M

in

revenues

&

$1M 5M

in

budget

in

MENA

region

in

FMCG,

food

manufacturing,

Agribusiness,

health

&

skin

care

products

with core skill set in Ground operations handling & quality control, Corporate Governance, General Management and Human Capital Management, Change

Management,

Customer

Experience,

Customer

Retention

&

Recovery

frameworks,

Business

Process

Re- engineering

&

Design,

Marketing

& Sales

operations

&

Supply

Chain.

Operations

Executive

with

demonstrated

record

of

exceeding

profitability

goals,

turning

around

underperforming

units,

driving

increased

revenues

& market share, establishment & distribution channel network across MENA. Extensive experience in Managing multiple sites, Commercial & Account

Management,

Sales

"Modern,

Traditional,

HORECA,

Pharmacies"

&

Export

markets

around

the

globe

new

business

start- ups,

new

market entries

&

new

product

launches,

community

marketing,

Loyalty

programs

&

Mobile

marketing.

Result- oriented,

Go- getter

&

High- energy

leader

with

exceptional

Marketing,

Strategic

Planning,

Business

Development,

Revenue

growth,

financial management

&

driving

operational

excellence

expertise

at

a

Regional

level.

Strong

leader

with

team- building

skills

and

the

ability

to

motivate

and develop

employees.

Cross- culturally

sensitive

and

Multi- lingual,

able

to

manage

complex

projects

employing

multicultural

workforces.

Proven

skills in

New

Business

Start- ups

and

New

Product

Launches.

Powerful

communicator

with the

ability to successfully

conclude

major transactions

with multinational

clients

and

manage

key

account

relationships.

Excellent

knowledge

of

the

business

environment

generally

in

the

Middle

East

/

North Africa

and

specifically

in

Egypt.

Highly

mobile,

willing

to

relocate

or

travel

extensively

to

fulfill

corporate

objectives.

Interpersonal,

managerial,

administrative,

commercial,

marketing,

sales,

financial

&

creative

skills.

Through

my

professional

experience.

I

have

acquired

diversified

industry

exposure,

i.e.

FMCG,

Telecommunication,

Tourism

&

Hospitality,

Logistics

&

Retail.

The

component

of

all

the

above

mentioned

industries

was

pivotal

and

instrumental

to

the

success

of

different

projects

and

assignments. PROFESSIONAL EXPERIENCE

FMCG

&

Commercial

Consultant January

2017

to

present Al- Ategahat

Al- Mtadeda

Co.

LTD

CPG

expert

at

Third

Bridge

Uk

CPG

expert

at

InfoMEA

- Organization

Development

&

Change.

- Creating

Value

Maximizing

Growth

Improving

Business

Performance.

- Business

planning

-

Product

positioning

-

Pricing

strategy

-

Route

to

market

-

S&OP

-

Distribution

strategy.

- Delivering

Commercial

excellence

&

improvement

as

well

as

operational

savvy.

- Identifying

market

opportunities

-

New

markets

-

New

product

launches.

- Options

for

growth

-

Asses

which

growth

options

suits

the

business

-

Lead

growth.

- Getting

return

on

investment

for

growth

&

financing

growth. Executive

Commercial

Manager

Wadi

Food

Industries: April

2014

to

December

2016 A

leading

Agro

business

company

with

7,000

olive

trees

planted

on

Cairo-

Alexandria

Desert

Road.

Today

Wadi

has

grown

more

than

930

hectares

of organic

olive

trees,

wine

grapes,

fruits

and

vegetables.

The

company

is

also

currently

cultivating

an

impressive

956

hectares

of

additional

land

located

in Wadi

Natroun.

In

1995

Wadi

Food

extra

virgin

olive

oil

was

introduced

to

the

Egyptian

market.

In

1996,

the

company

built

pickling

and

storage

facilities and

introduced

table

olives,

pickles

and

olive

pastes

to

the

market.

The

following

year,

Wadi

Food

acquired

a

first- class

industrial

mill,

further

improving the

quality

of

its

olive

oil.

Wadi

Food

has

since

built

state

of

the

arts

facilities

in

Sadat

City

and

Wadi

Natroun

to

process

and

package

table

olives.

In August

2011

Wadi

Food

inaugurated

its

modern

olive

processing

factory

in

Wadi

Natroun.

This

state

of

the

arts

facility

is

designed

to

process

16,000 metric

tons

of

table

olives.

Wadi

Food

has

successfully

introduced

more

than

100

products

to

millions

of

satisfied

consumers

in

Egypt

and

abroad

and

is continuously developing and marketing new ones.

Wadi Food products are distributed to customers in Egypt through

WADI FOOD CORNER outlet stores,

major

supermarkets

and

retail

stores,

and

are

purchased

by

85%

of

Egyptian

five- star

hotels

and

resorts.

The

company

is

also

a

leading

Egyptian exporter

to

United

States,

Canada,

Brazil,

European

Union,

East

Europe,

GCC,

Far

East,

Australia

&

Africa. Responsibilities:

Managing

all

hands- on

operational

aspects

of

the

Company

&

ensuring

the

achievement

of

profit

targets

&

controlling

expenses.

Manage

the

relationship

within

the

business

Manufacturing,

Supply

Chain,

Sales

&

Marketing”.

Develop

&

implement

the

commercial

strategy,

brand

&

product

strategy

&

deliver

profitable

growth.

Building

brand

equity,

increasing

market

share

&

driving

new

product

development

Establish

a

positive

&

effective

working

relationship

with

finance

to

deliver

complete

&

accurate

results.

Drive

performance

management

on

the

KPIs

including

demand,

availability

gaps,

price

achievement,

profitability

&

working

capital.

Provide

positive

leadership

to

the

business

by

living

the

values,

create

&

maintain

the

work

environment

that

delivers

superior

performance. General

Manager

Mobilera

Egypt: April

2011

to

March

2014 A

Leading

CRM

based

mobile

marketing

&

advertising

company

winner

of

MMA

award

&

ranked

one

of

top

10

mobile

marketing

worldwide

that

have presence

in

more

than

15

countries.

Mobilera's

service

offering

cover

typical

messaging

based

mobile

marketing

&

360

degree

full

interactive

marketing services

on

mobile,

web,

outdoor

&

indoor

interactive

kiosks

&

touch

screens.

Mobilera

developed

CRM

based

technology

platform

for

clients

who

want to

increase

loyalty

as

well

as

increase

product

sales

&

market

share

a

unique

community

marketing

services

for

telecom

operators

to

increase

their subscriber

base,

reduce

churn, increase

ARPU.

Mobilera

designed

&

manages

more

than

7

community

clubs

for

5

telecom

operators in

18

different countries

covering

more

than

20

million

subscribers.

Joined

Mobilera

in

April

2011

in

the

capacity

of

General

Manager

for

its

new

operation

in

Egypt with

Etisalat

Misr

to

run

the

first

telecom

community

youth

club

in

Egypt. Sherif Khoursheid Mobile # +2-010*-*-**-**** 2

Achievements:

Establishing

Mobilera

Egypt.

Launching

the

first

community

club

for

youth

in

Egypt

with

a

telecom

operator

Etisalat

Misr

.

850,000

subscribed

to

the

club

in

5

months.

100,000

likes

on

face

book

in

5

months.

Achieving

10%

club

engagement.

Club

Churn

rate

is

lower

than

the

operator

control

group.

Club

ARPU

is

higher

than

operator

control

group. Responsibilities:

Managing

all

hands- on

operational

aspects

of

the

Company

&

ensuring

the

achievement

of

profit

targets

&

controlling

expenses.

Ensure

all

the

policies

&

procedures

are

implemented

&

adhered

by

all

departments.

Building

the

Company

image

by

collaborating

with

customers,

business

partners,

government,

community

&

employees,

enforcing

ethical

business practices.

Planning

Administration.

HR

Management,

Project

Management,

Marketing

&

Sales

Management,

Financial

Management,

IT

Management

&

Administration

Management. Chief

Operations

Officer

El- Rashidy

El- Mizan

Confectionery

Factories

Development

Company

"FMCG": June

2009

to

March

2011 A

Leading

Manufacturer

&

Distributor

of

Halawa,

Tahina

&

Confectionery

&

distributor

for

Americana

Canned

Food

“Beans,

Mushrooms

&

Tuna“.

Joined El- Rashidy

El- Mizan

Company

in

June,

2009

in

the

capacity

of

Commercial

Director

&

member

of

the

Ex.

Com

that

set

the

company

strategy.

In

June 2010,

promoted

to

the

position

of

Chief

Operations

Officer. Achievements:

Devised

a

comprehensive

turnaround

strategy.

Challenged

to

turnaround

declining

sales

to

+

40%,

profit

margins

to

+5%

&

market

share

to

14%.

Halawa

&

Tahina

:

new

packaging

technology

&

Modernized

labeling.

Confectionery:

improving

product

offering

&

launching

new

product

range.

Become

BIG

No.

2

player

in

the

Halawa

/

Tahina

market.

Grow

numeric

&

weighted

distribution

particularly

in

the

Cairo

&

Alexandria

region.

Successfully

developed

&

increased

presence

in

the

Modern

Trade

&

HORECA.

Position

product

as

The

Authentic

Halawa/Tahina

within

local

and

export

markets.

Modernize

and

Expand

manufacturing

&

storage

capacity

to

be

the

platform

for

rapid

expansion.

Increased

Market

share

from

6%

to

14%.

“AC

Nielsen”.

Directed,

managed

&

coordinated

the

successful

re- launch

of

El- Asly

brand. Responsibilities:

I

was

the

daily

communicator

of

the

vision

and

mission

to

the

organization.

Working

closely

with

the

Managing

Director.

Responsible

for

business

planning

and

insuring

that

all

the

team

members

understood

the

plan

and

exactly

how

their

role

impacted

the

success

of that

plan.

Functional

responsibilities

included:

Marketing,

Sales

"local

&

export

markets,

Supply

Chain,

Operations,

Manufacturing,

Strategic

Planning,

Human Resources,

Risk

Management,

Quality

Assurance,

Information

Systems,

and

General

and

Administrative. Commercial

Director

Swiss

Premium

Foods

Co.

Egypt

“SADAFCO

Group”

"FMCG": August

1995

to

May

2009 Manufactures & Distribute Dairy, Beverage, ice cream, Food products & Licensee of

Movenpick ice cream brand. Joined the Swiss Premium Foods Company

in

August,

1995

in

the

capacity

of

Senior

Sales

Supervisor.

Promoted

to

the

position

of

Area

Sales

Manager

in

January,

1997.

In

October,

1998

I was

promoted

to

the

position

of

Assistant

Marketing

&

Sales

Manager.

In

July

2000

I

was

promoted

to

the

position

of

Marketing

&

Sales

Manager.

In January,

2004,

I

was

promoted

to

the

position

of

Marketing

&

Sales

Director.

In

January,

2007

I

was

promoted

to

the

position

of

Commercial

Director. Achievements:

Successfully

launched

Movenpick

ice

cream

brand

in

Egypt,

Libya,

Jordon

&

Lebanon

&

to

become

number

One

premium

ice

cream

brand

in

Egypt.

Successful

record

in

HORECA

sales

for

Movenpick

&

Maxo

ice

cream

brands.

Increased

Market

share

from

less

than

1%

to

12%.

“Source

Euromonitor”.

Directed

&

coordinated

another

successful

launch

of

Maxo

ice

cream

brand

which

is

Sadafco

owned

brand.

Successfully

leading

Maxo

ice

cream

brand

to

become

one

of

the

main

players

in

the

market.

Successfully

launching

UHT

milk,

Drinks,

Juices

&

Tomato

Paste

by

SADAFCO

&

Lead

a

team

in

developing

and

marketing

several

new

product

lines.

Sales

value

Septupled

from

1996

to

2008,

Quadruplet

sales

volume

from

1996

to

2008.

Increased

profitability,

Increased

customer

base

&

Improved

brands

distribution.

Successfully

build

a

strong,

ambitious,

self

confident

&

well

trained

sales

team.

Improved

collection,

reduced

credit

period

&

decreased

outstanding

receivables.

Successfully

penetrating

the

Lebanese,

Jordanian,

Ethiopian,

South

African

&

Libyan

market.

Successfully

launched

Sadafco

ice

cream

impulse

products

in

the

Egyptian

market. Responsibilities:

Developing

Marketing

Objectives,

Marketing

mix,

Market

Research,

Market

Analysis

&

Marketing

Budget

(

Adv.,

Promotion,

P.O.S,

PR,

etc

Developing

an

effective

business

&

marketing

plans

&

execution

of

the

plans

after

approval

from

executive

committee.

Recommending

long

&

medium

corporate

objectives,

strategy

&

plans.

Controlling

the

elements

of

the

strategic

network

&

developing

company

operations.

Responsible

of

the

P&L,

capital,

operational

&

sales

budgeting

&

responsible

for

its

implementations.

Defining

&

exploring

new

business,

products

&

market

opportunities

(catering,

retail,

Franchise

&

export).

Specifying

and

achieving

annual

sales

targets

&

monitoring

financial

costs,

expenses,

stocks

&

ensure

they

are

in

adherence

to

the

budget.

Organizing

the

selling

function,

develop

sales

distribution

&

increase

distribution

efficiency. Sherif Khoursheid Mobile # +2-010*-*-**-**** 3

Credit

Sales

Professional

Saudi

Import

Company

Distributor

for

P

&

G

"FMCG": June

1993

to

July

1995 A

leading

Saudi

Arabian

Distributor

for

Procter

&

Gamble

Health

and

Skin- Care

Consumer

Products.

Joined

the

Saudi

Import

Company

in

June,

1993

in

the capacity

of

Van

Salesman

for

Riyadh

Area.

Promoted

to

the

position

of

Credit

Salesman

for

the

South

Area

of

Saudi

Arabia

in

October,

1993

till

30th

of July,

1995.

Achievements:

Promoted

to

Credit

Sales

Professional

in

record

time

2

months.

Increased

sales

by

25%

&

improved

brand

distribution

numeric

&

weighted

&

increased

customer

base.

Decreased

return

products

through

better

quality

control

&

reduced

credit

period

from

over

120

days

to

less

than

90

days.

Achieving

targets

set

by

management. ON JOB TRAINING

Upstate

Farms

Cooperative,

Inc.

New

York

U.S.A.

(2)

month

training

in

the

Marketing

&

Sales

Department

an

International

Alliance

Training

Program

by

the

IIE

International

Institute

of

Education Washington

DC

U.S.A

from

15th

February,

2001-

15th

April,

2001.

Sheraton

Montazah

Hotel.

(3)

Months

training

in

the

Front

Office

Department

“Reception”

from

1st

July,

1991

-

30th

September,

1991.

(3)

Months

training

in

the

Sales

Department

from

1st

October,

1991

-

31st

December,

1991.

High

Grade

Construction

Co.

Los- Angeles

U.S.A.

(3)Months

training

in

the

Customer

Service

Dept.,

from

15th

June,

1989-

15th

September,

1989. EDUCATION

Bachelor

of

Commerce,

Accounting

Department,

Alexandria

University

graduated

1991.

Victoria

College

School

from

1973

up

to

1987. TRAINING COURSES

Senior

Executive

Program

(SEP)

the

program

by

Indian

Institute

of

Management

Ahmadabad

(IIM- A)

&

Harvard

Business

School.

How

To

Develop

Your

Marketing

Plan

&

Strategy

at

the

American

University

in

Cairo.

Attended numerous training courses at the American

University & others covering Integrated

marketing communication, improving your selling skills,

how

to

successfully

close

a

sales

deal,

sales

management,

project

management,

change

management,

effective

negotiation

skills,

coaching

& mentoring, zero defect, interviewing skills for effective staff selection, finance for non financial

managers, effective presentation skills, package design

concepts

for

successful

marketing,

brand

building

&

development

&

essentials

of

food

costing.

Ice

Cream

Hygiene

&

operation

Training

Course

held

by

Movenpick

Foods,

Switzerland. Special

Assignment:

In

2001

participated

in

developing

the

launch

Campaign

for

a

new

brand

of

UHT

milk,

Juices,

Tomato

paste.

In

2010

participated

in developing

&

launching

Swiss

blu

wellness

products. Language

Skills

:

Arabic

(

Mother

Tongue),

fluent

English,

French

&

Italian

(Fair). Computer

Skills

:

Excellent

knowledge

of

PC

operations:

Microsoft

Office

&

Internet. Passions

:

Sports:

Football

I

was

chosen

as

a

Goal

Keeper

for

the

Egyptian

National

Team

under

16

years

old,

Swimming,

Volley

ball,

Basketball

&

Ping- Pong.

Enjoy

reading

&

listening

to

music. Extracurricular

Activities:

Member

of

the

board

in

the

Egyptian

Chefs

Association.

Member

in

the

Future

Generation

Foundation. Personal:

Nationality:

Egyptian. Date

of

Birth:

8th

December,

1969. Marital

Status:

Married

with

two

children.



Contact this candidate