Richard W. Larson

***** *. ***** ******, **********, Arizona 85262

E-Mail: ac3fgt@r.postjobfree.com

Cell: 602-***-****

Chief Operating Officer / Chief Financial Officer

Summary of Qualifications

Senior Operational & Financial Executive with a successful management career, contributing to the profitability and organization of progressive, growth-oriented corporations. Proven ability to strategically plan and implement aggressive organizational initiatives to reduce costs, improve productivity, increase revenue and net income. Strong leadership in turnaround and growth environments in operating efficiencies, contract negotiations, employee development, inventory/product management and distribution logistics. Multi-faceted performance-driven executive with a proven success at all levels with at constant focus on quality improvement, MIS qualifications, sharp, innovative, and a self-motivated individual with the ability to adapt quickly to new challenges in the Public and Private Corporate Environments.

Corporate Strategy Profit Achievement Aggressive Sales Growth

Financial Metrics Operational Leadership Global Marketing

Product Diversification Investor Relations Mergers & Acquisitions

Professional Experience

AZ Sourcing 2014 to Present

AZ Sourcing is the parent company of a major land development project called, the North American Logistics, Trade and E-Commerce City (NALTEC) which is tomorrow’s business center today. The complex integrates the best of today’s business, hospitality, light industrial, e-commerce, condo and residential concepts to provide an experience center for those visiting, working, or living at NALTEC. The project’s flagship facility, Phoenix Mart, host over 1,700 manufacturers from across the United States and around the World promoting wholesale commerce among participants. Additionally, 12 product centers, 46 warehouses, and hundreds of thousands of square feet of office space will be integral to the world trade at NALTEC as retail and corporate satellite offices add a breadth and depth to the business activities. Hotel and hospitality within NALTEC provide memorable experiences and accommodations to travelers who come to do business at NALTEC. Residential housing will provide luxurious yet affordable living to those working at NALTEC. Phoenix Mart is an Arizona based project sponsored by Central Arizona Regional Center and funded by international investors via the EB-5 Immigrant Investor Pilot Program ("EB-5 Program").

Chief Financial Officer

Joined the CEO to help facilitate financing and operations of the land development company. Responsible for all operations, accounting and finance functions of the company.

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Professional Experience (Continued)

ANGEL MEDFLIGHT WORLDWIDE AMBULANCE 2013 to 2014

Aviation West Charters, DBA Angel Medflight Worldwide Air Ambulance has quickly become a preeminent provider of fixed-wing aircraft medical transportation services company for critically ill and injured patients in the U.S. and internationally. The company’s highly successful business model operates from key pillars; aggressive outbound marketing efforts to attract hospital case managers, patients and their families, precise case insurance underwriting, insurance claims processing and a systematic in-house approach to maximizing collections from commercial payers. The Company has Annual Gross Insurance Billings of $350 million,1,000 flights per year,10 aircraft fleet &180 employees.

Chief Financial Officer

Joined the Executive Team to help facilitate the funding for future growth plans with multiple sources. Responsible for all accounting and finance related functions of the company.

Constructed a $100 million sale of the company’s assets to an Equity Partner.

Implemented an aggressive outbound marketing and advertising efforts driving lead generation with a strong brand recognition resulting in strong year-over-year flight volume growth.

Enhanced the in-house legal team focus on maximizing case underwriting and insurance claims processing.

Strengthened collection rates from payers and increased profitability over competitors.

Streamlined the Bedside-to-Bedside service provided by the critical care team comprised of at least two medical professionals

Established new processes for the in-house legal, RNs, and case manager teams to work together to underwrite every patient and ensure they receive all of the health insurance benefits they are entitled to, by pre-approving insurance benefits (pre-auths), assisting with necessary medical documentation required for an air medical transport, and taking the burden of processing insurance claims for the patient and their family.

HUMANA/RIGHTSOURCE, INC., Phoenix, Arizona 2010 to 2013

The company (Public Corporation) directs marketing to preferred prescription home-delivery services (Pharmaceutical Dispensing & Health Plan), the fastest and smartest choice for convenience, cost savings and service. Pharmacy benefits are the most often used and the fastest growing of all healthcare benefits, which has helped this company’s revenues to surpass $2 billion.

Chief Financial Officer

Joined the Management Team to make the necessary changes to take the company to the next level in the direct mail pharmaceutical drugs industry. Revamped the technology, workflow process, departmental structures, dispensing equipment and increased facilities capacity of a multi-site dispensing organization.

Developed and Implemented Programs that tripled company’s revenue and membership.

Streamlined the Workflow Process that cut costs to fill a prescription by $10.00 per Rx or over $100 million in operating expenses to Medicare, Medicaid and Commercial Members.

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Professional Experience (Continued)

HUMANA/RIGHTSOURCE, INC. (Continued)

Designed and equipped two Dispensing Centers and Office Complexes to create an associates experience far and above the industry standards.

Developed and evaluated criteria utilizing demographics analysis for new strategic marketing.

Improved pivotal shipping accuracy by redesigning delivery routes, rates and carriers.

SKYMALL & SKYMALL VENTURES, INC., Phoenix, Arizona 2003 – 2010

The company (Public to Private) is one of the most recognized and a trusted brand that stands for innovative merchandise and excellent customer service with $200 million in gross revenue. As the premier in-flight retail shopping catalog and loyalty private label rewards programs that are supported by high operating expectations, with major clients of Marriott Rewards, Merrill Lynch, Capital One, Harrah’s Casinos and catalog participants such as Frontgate, Improvements, Hammacher, Sony, Bose and Casio.

Chief Operating Officer / Chief Financial Officer

Was hired by the company to re-evaluate and document (SOX 404 Compliance) the operational methods of their order taking processes in the call center, shipping procedures by third parties, analyze the way the marketing dollars were being spent on creative and development, reorganize the catalog data set-up procedures, revamp the manual processes in human resources and payroll, bring together the information

technology enhancements for multiple catalog/loyalty programs and automate the accounting functions to interface with multiple types of third party fulfillment and invoicing systems. Directed the corporate strategic plan working with ten direct reports and 200 employees.

Spearheaded the Sale of the Company from a public entity to a private equity partner and back again.

Corporate enhancements implemented created productivity and profits within 16 months of the original purchase that initiated a refinancing transaction paying out a dividend of $23.5 million.

Renegotiated major airline contracts to more favorable economics for both parties.

Full responsibility for the Sales & Marketing Team.

Initiated aggressive cash management initiatives including the implementation of a treasury function that included zero balance accounts, overnight sweep investments, usage of positive pay files, direct deposit/ach programs, long/short term investments and negotiated all bank debt relationships with minimum covenant reporting. Worked with Board of Directors to maximize shareholder value.

Business growth of the loyalty rewards point’s programs increase by 775%. Several new clients’ contracts were approved and signed during this period for private label programs. Developed relationships with our largest partners to fund annual catalog production costs through marketing dollars and volume rebates for both the loyalty and mail to home segments.

Constructed an on-site distribution center for larger volume merchandise and gift cards fulfillment.

Launched new web products for the company, which included private label loyalty programs, airline auctions, on-board delivery programs and implemented in-flight handheld transaction processing with strong third party relationships.

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Professional Experience (Continued)

MARCOLIN USA & CREATIVE OPTICS, INC., Scottsdale, Arizona 1999 – 2003

$150 million global sunglass and eyeglass frame distributor, representing licensed brands of Mont Blanc,

Dolce&Gabbana, Roberto Cavalli, The North Face, Essence, Cover Girl, and National Basketball Assoc.

Executive Vice President / Chief Operating Officer / Chief Financial Officer

Recruited by the Equity Partners of Creative Optics, Inc. (Private to Public) to reevaluate, design and apply a discipline approach to the entrepreneurial business. Given total responsibility for the day to day operations of the company, created financial, technology and business solutions to increase revenue, maximize profits and performance for the company. Develop measurements by factoring in formal analysis of inventory and cash flow to measure financial feasibilities. Led-turnaround by propelling profitability, efficiencies, customer service, accuracy, return process and distribution workflow, while keeping the error rate at an all-time minimum to ready the business to be sold, merged or acquired. Drove the operational/financial implementation of the new merged company’s strategic planning transparent to customers. Restructured departments, renegotiated contracts & vendor relations, capture new revenue, analyzed customer base for profitability & bad debt reduction, ignited added value service to promote sales and shut down an East Coast Distribution Center to improve EBITDA. Implemented safety programs to reduce expenses, built the operations infrastructure to support the rapid growth of the merged companies, also to meet OSHA requirements. Designed the company’s first global wide area network and supported the creation of the web based financial and operational systems.

Instrumental in business expansion/diversification, evaluation of potential acquisition targets or merger opportunities, which included the negotiation of the reps and warranties of the agreements.

Spearheaded the integration of IS systems of the merged distribution companies.

Turned around struggling distribution center, restoring customer satisfaction and installing efficiency improvements by reengineered process work flow and merchandise/material staging racks.

Reduced order-picking errors 90% by implementing checks and balance procedures. Resulting in regaining previous lost market share with Mass Merchants, Elite Retail Department Stores, Sporting Goods Stores and Independent Single Outlets.

Conducted feasibility studies to secure new product licenses of major brands for new target markets.

Developed plans for inventory pricing and profitability of 20,000 SKUs within 20 brand collections. Instituted procedures to accelerate inventory turns, by tracking returns and cutting slow moving SKUs.

VECTOR MARKETING CORPORATION, Olean, New York 1995 – 1999

$150 million marketing company exclusively representing Cutco Cutlery Corporation, a direct sales and mail to home company of high end kitchen cutlery, accessories, sporting and pocket knives in North America.

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Professional Experience (Continued)

VECTOR MARKETING CORPORATION (Continued)

Chief Financial Officer / Controller

Recruited as the corporation's CFO/Controller for North America to evaluate, design, and implement new and existing financial procedures and to expand growth opportunities for the company. Personally managed all relationships of the external auditors, federal and state income tax filings, corporate banking, and business analysis for the Board of Directors. Completely responsible for the budgeting, accounting, legal, and treasury functions of the corporation, with responsibility for four departments and fifty employees.

Analyzed the manufacturing reports and standardized departmental costing, direct factory margin, and factory overhead/labor. Redesigned and created the corporation’s internal control policies and procedure manuals. Selected and implemented the conversion to IBM AS400 J.D. Edwards software.

Responsible for international operations and accounting in Canada, Australia, Puerto Rico, and Guam.

Managed the operational needs of a $50 million mail to home catalog in North America.

Launched an aggressive research and analysis of contracts with UPS, USPS, banks, insurance companies, and employee benefit providers.

CHEMD, Inc., Dallas, Texas 1986 - 1995

$75 million deep discount drug Rx retailer/wholesaler.

Vice President / Chief Financial Officer

Recruited as the corporation’s first CFO to create a flexible corporate finance function and regain fiscal control of the corporation. Held full autonomy for designing and implementing comprehensive financial, accounting, budgetary, internal control, treasury, and auditing systems impacting the corporation. Personally manage all relationships with outside legal counsel, corporate bankers and strategic business partners. Responsible for the preparation of the year-end audit firm in accordance with GAAP, including the federal income tax return.

Launched aggressive research, analysis, and developmental initiatives that led to the transition from a $5 million operation with decreasing profits in 1986 to a profitable $80 million operation.

Created and developed the corporation’s first internal control policies and procedures manual, specific to every facet of the retail/wholesale environment, including the integration of purchasing, inventory, sales, accounting, financial reporting and structured a treasury system and banking relationships.

Developed and implemented market strategies for healthcare systems (RX).

Designed and implemented a human resource function to provide employee benefits including medical, dental, and disability insurance. Plan administrator for the 401(k) retirement plan.

Spearheaded a program that effectively rejected the Worker’s Compensation Act insurance plan. Reduced general liability costs by utilizing progressive risk management techniques, thereby reducing annual costs by over $500,000.

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Affiliated Food Stores, Keller, Texas 1982 -1986

$750 million grocery store cooperative (client of Coopers & Lybrand).

Corporate Accounting Manager

Scope of responsibility included monthly financial statements, internal audit and tax reporting including payroll, state sales tax and federal/state income taxes for a $750 million in annual sales, representing over 180 independent retail grocery stores.

Coopers & Lybrand, Dallas, Texas 1982

Big six accounting firm offering accounting, auditing, and consulting services.

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Education and Honors

D’Youville College, Buffalo, New York

M.B.A., Business & Finance (Program), B.S., Business – Accounting

Who’s Who in American College Students & Who’s Who in Young Businessmen

Computer Skills

Proficient in the use of Microsoft Software; JD Edwards, Oracle, Epicor, Apprise, Great Plains, Salesforce Software, Net Suites Accounting Software and SAP software. Working knowledge of a variety of customized treasury and banking software.

Professional Affiliations

Board of Directors, SkyMall, Inc., Marcolin USA, CHEMD Inc.

Board of Directors, Dresser Industries Federal Credit Union,

Member, Direct Selling Association

Member, Direct Response Forum

Member, Industrial Management Council

Member, Dallas Accounting and Businessmen Society

References

Professional and personal references are available upon request.

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