Cheryl Early-Garrett

*** ****** ***** *********, **** 44056 216-***-**** ac3fb3@r.postjobfree.com

Professional Summary

Sales and Marketing Executive successful at cultivating the vision, and strategies necessary to grow a $2.1 billion distribution company. Expert at creating/capitalizing on networks, liaisons and business connections, while negotiating /managing joint ventures and strategies partnerships within various spaces i.e. Federal, State, Local government, industrial, healthcare, education & commercial. Excel at collaborating with all core business operations to significantly increase the company’s footprint, expand market share and generated sustainable revenue in diverse government markets and a team builder with strong P&L and general management skills.

Start-Ups and Growth Turn-Around

Change Management

Effective Coach and Trainer

Project Management

Comprehensive Public Sector Knowledge (Federal, State, & Local)

Strategic Business, Market & Sales Planning

Sharp Negotiator, Presenter

Consultative and Solution-Based Selling

Strategic Business, Market &

Experienced with Politicized School Boards

Analytical, Strategic, Organized

Professional Experience

Government Consultant (contractor) 2014 - 2015

P&A Consultant Group

Develop consultative solutions by assisting various companies in developing in-roads into various government, local, Federal, and state spaces. Providing best practices of understanding bidding protocols use within these spaces. Providing knowledge in securing GSA schedule, SBA, and FBE certifications processes in effort to partake in potential growth initiatives and creating relations.

Regional Marketing Manager 2014 - Present

AAA National, manage five States, NY, PA, OH, IN, & MI

Develop strategic advertising solutions to hospitality spaces through national platforms to insure visibility and increased branding that drives traffic and increase ADR’s/occupancy levels creating (ROI). Assist clients with key/ad words that best describes their service offerings through SEM/SEO protocols.

Delivered immediate and impressive sales results; increasing RevPAR for clients

Create advertising programs that mesh with the overall goal of client and target markets

Assist with federal, and government pricing for events

Manage each client programs and collaborate with internal resources to insure expectations are met

Media Consultant 2011 – 2014

YP Holdings Formerly AT&T, Cleveland, OH Develop strategic advertising solutions to Fortune 500 companies through national platforms to insure visibility and increased branding that drives traffic and inflates customer’s (ROI). Assist clients with key/ad words that best describes their service offerings through SEM/SEO protocols.

Delivered immediate and impressive sales results; growing revenue to double digit growth in excess of $1 million annually

Create advertising programs that mesh with the overall goal of client and target markets

Manage each client programs and collaborate with internal resources to insure expectations are met

Continuously exceeded assigned budget at 10 percent growth margin annually

Substitute Educator 2010 - 2011

Cleveland Municipal School District

Facilitated various subjects as a substitute teacher in both middle and high school environments on a as needed basis.

Government Account Manager 2007 - 2009

Applied Industrial Technologies, Cleveland, OH

Formulated all sales and marketing strategic planning initiatives for this $2.1 billion dollar distributor company encompassing 450 divisions throughout North America. Established strategic partnerships/joint ventures and work with various functional associates throughout headquarters and field associates. Coached and led sales team, built and maintained substantive partnerships with state officials, government, and business community leaders throughout North American supplier of MRO products for State of Ohio, DOC, ODPS, DOD, DAS, DSSC, DOT, ODJFS, VA, and Local Government, Prime Contractors, Healthcare and Higher/Primary Education Markets.

Delivered immediate and impressive sales results; growing revenue from $0 million to $2.1 million annually, with projected annual revenues expected to reach $7.3 million within 3 calendar years.

Executed Joint Sales Call effort that boosted new account sales by $500K.

Spearheaded registration with diverse government segments that resulted in receiving approved vendor status and GSA (General Service Agreement) STS (State Term Schedule) contractual approval for large entities’ that resulted in 564% new account growth from previous year.

Government Account Manager 2005 - 2007

W. W. Grainger Inc., Lake Forest, IL

Managed regional (MRO) business for public sector, developed new accounts, customized strategic plans in support of client business goals, and coached account managers throughout North American supplier of MRO products in State of Ohio, Local Government, and USPS, VA, NASA, Call Henry, Federal Government, Healthcare, and Higher Education markets.

Led and facilitated the sales management process, which increased sales by $1M, to $2M, and trending at 121% against goal.

Received National Recognition for increasing revenue from $250K to $500K(United States Postal Service PDC) 2006-2007

Delivered sales volume consistently above established goals, by 18% year-end vs. prior year, which exceeded sales goal consistently for 2 consecutive years.

Produced “highly effective” Strategic Selling Plan that established strategic business relationships for industry-specific customers, advancing sales territory from worst to 2nd best.

Achieved top sales growth levels through State of Ohio territories. Deployed and implemented established contracts working directly with A, B, and C level customers.

Awarded “Customer First – Best in Developing Relationships”. Built solid relationships within select industries, and received endorsements from key players. (Cleveland Municipal School District) From 70K to 371K.

Account Executive Manager 2003 - 2005

Gallo Displays Inc., Cleveland, OH

Acquired National & Regional key accounts, and managed staff for exhibition participations throughout domestic and global markets, promoting a seamless trade show environment, for a 3-dimensional Marketing Communications firm.

Transformed client exhibit, acquired from competitor that resulted in $1M project.

Created unique advertising strategies supporting clients’ marketing messages, mission and vision statements, which increased revenue by 60%.

Produced customized solutions improving client brand image that increased penetration into 20 new select market segments.

Directed teams throughout the design, construction and logistics of client projects, which exceeded customer expectations and delivered the “Wow” factor.

Business Development Manager 1999 - 2003

Staples Business Advantage, Cleveland, OH

Developed new business national and regional, and trained sales associates for major supplier of offices supplies in various counties and states.

Generated $1M in revenue from new business development through Regional and National accounts. (Sherwin-Williams, Hewlett Packard, Goodrich, FAA, NASA)

Increased market share, which exceeded budget by 145%.

Enhanced monthly earnings by $120K. Demonstrated e-procurement capabilities that decreased transactional costs and improved profitability for clients.

Trained sales associates on strategic selling solutions for diverse market segments that resulted in 3-digit growth.

Awarded “Top BDM in Region” recognition.

National Account Manager 1992 – 1999

Waste Management of OHIO, Cleveland, OH

New Account development with key buyers and influencers, and industrial market penetration of Fortune 500 and 1000 companies throughout 5 counties, for comprehensive Environmental Waste Management Services Company.

Generated $2M in new business, from major healthcare facilities and hospitals.

Increased market share by $1M. Exceeded sales goals consistently from 1992-1999.

Ranked “Top Sales Performer” in the country, for 5 consecutive years.

Awarded $684K government contract. (USPS)

Instrumental in the development of an on-line sales scorecard used to report and measure sales performance of field sales representatives.

Promoted 3 times during a 2-year period, the National Account Position was the culmination of my several promotions.

Negotiated long-term business contracts for several of company’s largest accounts, some of which included: Continental Airlines, Host Marriott, Sky Chef, KFC, USPS, City of Cleveland, Goodrich, Gross Properties, NASA, and Hall of Rock Roll.

Developed successful value-added cost solutions to customer base, improving customer retention rate.

Adjunct Instructor 2004 - 2007

Bryant & Stratton College, Cleveland, OH

Instructed students on the organizational and fundamental operations of business enterprises.

Facilitated student learning, through readings, lectures, assignments, tests, and classroom discussions.

Taught the principles of Management, Sales, Marketing, Economics, Human Resources, and Finance that provided valuable insight into the global economy.

Professional Training and Development

Solutions/Tactical Sales

MGT 190 – Targeted Selection

Team Training

Dimensions of Professional Selling

Art of Negotiation

Business Writing

Expanded Management Systems

Presentation Selling Skills

Effective Communications

Government Specific Training

Special Waste

AT&T Advertising Training

Education and Certifications

Master Business Administration, University of Phoenix 2003

(Concentration in Global Management w/E-Business)

Business Administration - Ursuline College, Pepper Pike, OH 2000

Human Resources Management Certification, Baldwin Wallace College, Berea, OH 1994

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