Bruce A. Freed
Ramsey, New Jersey, 07446
ac3f08@r.postjobfree.com
EXECUTIVE SUMMARY
Established Professional, proven expertise with Fortune 500 companies and Architect/Engineering firms in all aspects of marketing channels including Distributor Networks, Direct Field Sales Personnel and OEM’s in Industrial Manufacturing and Technical Engineered Products. Demonstrated knowledge and experience in launching new offerings to industry resulting in increase of market penetration. Versed in advertising campaigns, and product differentiation.
SELECTED ACCOMPLISHMENTS
Developed five-year plan outlining growth opportunities and analyzed Company strengths and weaknesses, competitive intelligence, strategy and tactics to capitalize.
Introduced new products at regular intervals of approximately 1-2 a year by refilling “pipeline”.
Restructured inside and field sales forces, domestically/internationally including application engineering and customer service.
Tripled sales resulting in a four-year period and achieved 15% organic sales growth.
Revamped associate compensation plans to be aligned with organizational goals and vision for future engineering products thus increasing Requests for Quotations and orders.
PROFESSIONAL EXPERIENCE
SPIRAJOULE NA- Tippecanoe, Indiana and Paris, France
Vice President Operations, North America
. Developed rep/distributor organization to market and sell Screw Conveyor type Heat Exchanger
.Markets addressed are Chemical, Food, Pharma, Minerals, Pulp/Paper, Process, Waste water both Industrially and Municipal.
. Used in Torrefaction and Pyrolysis of BioMass
THERMA-FLITE INC.- Benecia, Ca./Houston, Tx
Vice President, Chemical & Industrial Process Sales
Develop, Structure, Train and Motivate Representative and Distribution network worldwide for Industrial Markets.
Reintroduce Heat Exchanger into Industrial and Wastewater markets
ReGenerate pertinent Marketing tools such as brochures, Literature and Social Media
Develop the Brand into the “GO_TO” Product for heat Transfer applications
EASTERN CONTROLS, INC. – Verona NJ/Edgemont, PA.
Vice President, Capital Projects/Business Development
Increased engineered specifications of control valves and instrumentation to reflect Company’s product lines by 25%.
Responsible for developing and growing partnerships with E & C firms.
Coordinated all customer requirements on projects through Procurement, Service and Repair
Led and collaborated on all project plans and phases spanning vast geographic locations and manufacturers.
BURLING VALVE, INC. – Chatham, NJ/Port Arthur, TX
Founder & President
Established a new manufacturing company which generated 2M in sales after 4 years.
Designed, engineered and marketed new Pressure Regulating valves used in the chemical, petrochemical, pulp and paper, food, pharmaceutical and process industries.
Negotiated strategic alliances with sub-vendors, customers, and OEM’s.
Instrumental in getting ISO and CRN registration completed.
KAYE & MACDONALD, INC. – West Orange, NJ
Vice President Sales and Marketing
Grew Company from 2.5M to 8M in a 4 year period.
Developed 2 new channels for product, accounting for 50% growth in sales.
Created industry recognition and accelerated the Company into a position of a market leader.
HAYWARD INDUSTRIAL PRODUCTS-STRAINER DIVISION – Elizabeth, NJ
Director of Sales and Marketing
Recruited to develop aggressive distributor network and to reinvigorate a sales force that lacked focus and direction and to introduce new products to increase market share.
Developed accountability programs for sales enabling focus tied to fiscal year results. Improved capture rate by 50% with growth to 23M from 18M.
CRANE CO.-RESISTOFLEX DIVISION – Roseland, NJ/Marion, NC
Vice President
Held a succession of increasingly responsible positions in sales/marketing management. Products included valves, lined pipes, and fittings for chemical, food, pharmaceutical, energy, pulp and paper and process industries.
Introduced first new product launch in 10 years earning $500k in sales growth.
Introduced sales action plans for use by field sales personnel which improved the closure rate by 15%.
EDUCATION
MS, Mineral Preparation Engineering. The Pennsylvania State University, University Park, PA; Instructor in Chemistry, co-authored two technical papers for A.I.M.E. Publication
BS. Ch. E. The Cooper Union School of Engineering, New York City; Dean’s List for Scholastic Honors
PROFESSIONAL AFFILIATIONS
American Institute of Chemical Engineers; AMA President’s Association; Technical Association of Pulp & Paper Industry; Valve Manufacturers Association; Fluid Control Institute