Nikita Chawla

+1-647-***-**** ac3et6@r.postjobfree.com linkedin.com/in/nikitachawla

Professional Summary

An energetic, versatile, and results-driven professional, passionate about marketing with over 3 years of experience in both client and agency roles. A multi-disciplinary marketer with brand marketing, research, advertising, and analysis including planning and executing successful events to drive marketing objectives. Seeking an opportunity to leverage my passion for brands, people skills and in-depth understanding of processes, to grow business.

Skills

Proficiency with Microsoft Excel, Word, and PowerPoint

Work well in a fast-paced environment

Self-motivated and confident - able to work with little direction

Excellent time management and organizational skills

Exceptional interpersonal communication

Professional Experience

Talenthouse, Mumbai June 2016 – June 2017

Senior Marketing Executive

Reported to Head of Marketing, Sales & Creative Strategy for proactively planning and implementing activities in the marketing department. Responsible for designing creative marketing activities for potential and current clients and executing entire marketing strategy to achieve desired results of reach and revenue.

Researched market data and findings to track business results, competitive activity and developed recommendations.

Managed flagship mobile film festival event, a 1000-persons award night, in addition coordinated all aspects of marketing like marketing material development, pre-planned the event day-flow, special screening for 6 judges and mentors.

Initiated a cross-functional collaboration with departments for better flow of communication and business processes within the organization which resulted in increased productivity.

Researched and recommended new business idea i.e. Management influencer network to obtain a competitive advantage.

Collaborated with inventive talented artists and took pre-emptive steps of partnering with brands to provide snackable content in the digital space.

Brainstormed and proposed detail-oriented and impactful sales presentations for pitches to clients; including coordination of meetings (internal and client), copy revisions and approvals.

Kokuyo Camlin, Mumbai Jan 2015 – May 2016

Product Executive

Reported to the Chief Marketing Officer and Product Category Head for adhesives category. Responsible for developing and implement marketing plans for new and existing products lines, competitive intelligence, advertising, and grow brand presence through its partnership with KidZania at first-of-its-kind Studio.

Spearheaded in development and launch of craft studio including its marketing campaign, in-store signage, product display and yearlong activity calendar.

Maintained strong relationships between brand marketing and other cross-functional areas and suppliers i.e. Packaging & Brand Design, Market Research, Consumer Promotions, Sales, and Advertising Agency to leverage the overall power of the team.

Developed and implemented online and viral marketing campaigns; Mother's Day campaign and snackable content for customer engagement, social media growth and to increase brand awareness in the Studio.

Developed detailed recommendations for site changes for product category.

Designed creative briefs for marketing collaterals along with partner agencies for all new product launch as well existing product categories.

Tracked and organized all product approvals and prepared for Product Developer sign off.

Leo Burnett, Mumbai March 2012 – June 2013

Strategic Planning Intern

Reported to the freelance Strategic Brand Consultant for Leo Burnett and Client Servicing Manager for Imagica brand account. Responsible for conducting market research and design a presentation with suggestions post data analysis.

Devised a market research questionnaire and carried out a primary research among 15 families belonging to various categories and presented resourceful insights.

Presented a secondary research on Disney and Universal Studio theme park and did a comparative analysis of their successful marketing campaigns and pitched recommendations for Imagica theme park on-line as well as offline.

Participated in brainstorm ideation; independently presented social findings and recommendations POV for both internal and client use.

Liaised across internal planning, account, creative teams, and media agency partners.

Volunteer Work

WE, Toronto Sept. 2017

Merchandise Sales Representative

Participated in WE Day Family Toronto by selling merchandise to raise money for WE Charity.

Education

Masters in Management Studies 2013- 2015

Indian Education Society Management College and Research Centre, Mumbai, India

(Equivalent to a Masters in Management Studies degree from an Ontario University, as determined by World Education Services in Toronto, ON)

Bachelors of Commerce 2009 - 2012

R. D. National College, Mumbai, India

(Equivalent to a Bachelor of Accounts & Finance degree from an Ontario University, as determined by World Education Services in Toronto, ON)

Contact this candidate