STEVEN A. COLANTUONI

520-***-**** ac3d96@r.postjobfree.com Tucson, AZ

Creative Digital Marketing and International Business Development specialist with focus on Strategic Market Planning, Social Media Marketing, Economic Development, Demand Generation, Product & Brand Development and Content Copy Writing & Editing.

Summary of Qualifications

Seasoned, ambitious executive with 15+ year record of progressive achievement developing and directing national, international, public and private sector B2B marketing initiatives in ever-changing, dynamic environments.

Visionary marketing leader with outstanding internet marketing and PR expertise in areas of manufacturing in Mexico and regional economic development. Areas of expertise include:

Strategic Planning & Implementation Lead Generation

Content Writing & Editing Trilingual (English, Spanish, Portuguese)

Market Research & Analysis Corporate Messaging

Advertising Integration Forward Thinking

Web Analytics Email & Direct Mail Marketing Campaigns

Superior Presentation Skills Exceptional Writing Skills

Online & Mobile Marketing Tools Global Positioning

Solid history of success in implementing both digital and traditional marketing systems and methodologies.

Talented writer utilizing various media channels to deliver an effective message to a targeted audience.

Highly educated leader that values the criticalness of being the foremost expert in all facets of marketing.

Education / Professional Development

Certificates in Inbound Marketing & Content Marketing

Hubspot Academy, Virtual Learning (2017)

Certificate in Web Analytics

University of British Columbia, Virtual Learning (2011)

Master’s Certificate in Digital Marketing

University of San Francisco, Virtual Learning (2011)

Certificate in Search Engine Optimization

American Strategic Management Institute (2010)

Certificate in Business-to-Business Marketing

Harvard Business School (Cambridge, MA 2010)

M.A. – LATIN AMERICAN ECONOMIC DEVELOPMENT MANAGEMENT AND PLANNING

University of Pittsburgh – Pittsburgh, PA

Public and International Affairs Studies

Getulio Vargas Foundation – Rio de Janeiro, Brazil

B.A. – MODERN LANGUAGES

McGill University – Montreal, Quebec, Canada

STEVEN A. COLANTUONI

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Professional Experience

Colantuoni Consulting Tucson, AZ 2012 – present

Digital Marketing Consultant / Independent Contractor / Search Consultant

Capitalize on strong influence skills to guide companies through the web planning process that includes email and content marketing & search engine optimization, as well as establishing a presence on social media marketing channels such as Google+, LinkedIn, Facebook, YouTube and Twitter.

Clients include(d) The Tecma Group (Tucson, AZ), Interactive Webworks (Phoenix, AZ) & Incor (Brick, NJ).

2017: Accepted Search Consultant position with The Qualifind Group to recruit qualified technical and managerial candidates manufacturing industry managers, including an aerospace company in Mexico.

The Tecma Group El Paso, TX 2013 – 2016

Vice President, Marketing

Spearheaded vision, strategy, and execution of corporate electronic footprint and profitability objectives. Identified value propositions and key messages for all of the company’s digital and traditional marketing campaigns.

Developed and implemented marketing plans, editorial calendar and budgets that aligned with business’ goals.

Performed extensive research on target markets and created a database to carry out email marketing activities utilizing InfusionSoft automated marketing platform.

Authored quarterly newsletters; email campaigns, daily SEO content for the company’s website; press releases averaging a distribution to 200+ media outlets; videos, podcasts, and articles for trade journals.

Provided guidance to manufacturers seeking to open operations in Mexico.

Selected Contributions:

Directed and coordinated traditional and digital marketing activities in order to promote company services for manufacturers in Mexico resulting in a doubling of Marketing Qualified Leads (MQLs).

Played integral role in rehabilitating the company’s web presence by conducting search engine optimization activities that resulted in a 300% increase in website traffic.

The Offshore Group Tucson, AZ 2000 – 2012

Director of Market Research and Communication

Oversaw vital market research studies and analysis to implement a marketing methodology that doubled the manufacturing client base.

Formulated content marketing strategies that included the production of audio/visual content to optimize web presence and increase search engine result visibility.

Led the design and creation of a global email database targeting key market manufacturing executives.

Planned and executed participation in trade shows and industry conferences.

Established and maintained key marketing metrics. Wrote and distributed all SEO optimized content. Conducted all email marketing campaigns. Produced and distributed press releases, podcasts and videos.

Selected Contributions:

Expanded company web presence by creating new website and social media channels (Twitter, LinkedIn, Google+, Facebook and YouTube).

Led efforts to rebrand the company, including an entire revamp of the corporate website to transform it from an "on-line brochure," to a complete digital marketing platform.

Effectively led the marketing campaign and developed event program for the largest annual event for manufacturers in Mexico, the Manufacturing in Mexico Summit (2002 – 2012).

Project-managed a company-wide branding project to create a Brand Manual resulting in the harmonization of corporate image across marketing channels and company entities.

Leveraged web resources to develop and implement an economical and global marketing effort that resulted in the doubling of the company client base over a four-year period.

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