Curtis Johnson

ac3cqd@r.postjobfree.com Linkedin.com/in/curtjohnson123 678-***-****

Executive Summary

Versatile digital and brand leader with proven success creating and driving multi-discipline marketing strategies leading to increased revenue and market share. Extensive global and domestic experience leading company transformation through significant M&A activity and corporate cultural change. Key Competencies

• Strategic business and marketing planning • Digital engagement and conversion

• Brand positioning and management • Design Integration

• Experience marketing • Market research and insights

• Integrated marketing communications • Change management Industry Verticals

• Technology and communications • Consumer services

• Consumer Goods • Mall Retailing

• Restaurants chains • Banking/financial services

• Hard goods • Dealerships and franchises

PROFESSIONAL EXPERIENCE

Integer Group, Atlanta, GA 2015 – 2017

SVP, Consumer Experience

• Led retail marketing and consumer experience for AT&T and DIRECTV brands

• Hired contract personnel and led team through 2 mergers

• Met regularly with AT&T CMO team to design the total customer experience including MYATT and DIRECT apps, ATT.com, retail stores and dealer network

• Increased AT&T subscribers from 125 MM to 160 MM in 2 years BLUEFIRE MARKETING, Alpharetta, GA 2012 - 2015

Founder

• Founded company in 2012, focused on brand positioning and strategy

• Company manages from research to marketing execution

• Plan and create programs to drive awareness, traffic and increase demand

• Led BMW dealership customer service experience team with design and execution

• Developed app engagement programs for UBERDOC and Zocdoc

• Successfully implemented more than 100 marketing programs for top brands MILLER ZELL, INC., Atlanta, GA 2006 – 2012

VP/SVP Shopper Experience

• Doubled the size of consumer packaged goods/retail practice in the first two years

• Worked with T.J. Maxx/Marshall’s board of directors to set retail strategy

• Worked with Unilever CMO in NYC and China, developing innovation centers

• Won new brand projects with Graco, Brawny and Haverty’s

• Established agency of record and partner status with Crayola and Unilever

• Redesigned Cititrends logo and fashion apparel stores in urban centers

• Promoted in first 6 months and awarded partnership share in company OGILVY & MATHER, Roswell, GA 2001 – 2006

Vice-President, Retail Marketing

• Launched two of top 5 new products in sales (Sara Lee Bread and Vanilla Coke)

• Grew Sara Lee Bakery from 0 to $500 MM in 3 years. Division sold for $1.2 BB

• Worked directly with Sara Lee CMO full-time for eighteen months

• Managed 3,500 Coca-Cola North America marketing programs over 3 years

• Led team in 2 offices across multi-disciplines in NYC and Atlanta

• Agency climbed to top 10 on the Top 100 agency list THE GEM GROUP, Atlanta, GA 1997 – 2000

Account Director

• Worked full-time as Coca-Cola Germany brand manager in Dusseldorf

• Launched Mattel’s first Sport Barbie and Hot Wheel for Girls brands

• Awarded partnership share with GEM group for outstanding performance

• Executed Kellogg’s Olympic programming and media planning

• Led Bank of America sports property management for major sports and markets EASTMAN KODAK, Rochester, NY 1994 – 1997

Brand Manager

• Managed brands and $100MM film business for Kodak film

• Worked with NASCAR, Disney and retailers to implement partner marketing and sales programs. Increased four market share points in two years

• Developed a custom-packaging program leading to a 25 percent increase in Kodak sales and customer profits

Education M.B.A. Penn State University, Marketing and International Business WHU, Otto Beisheim School of Economics, Koblenz, Germany B.A. The University of Northern Iowa, Communications/Journalism SPECIAL SKILLS Fluent in German

LEADERSHIP & Distinguished speaker award – In-Store Market Institute and ICSC (Mexico) INTERESTS Volunteer Worker -- BeatsTheStreets.org

Board of Directors Finalist – Codesushi.co

Marketing Advisor -- Sylvia Tennis Academy

Board of Directors -- Core Physique, Inc.

Board Liaison -- Atlanta Chamber of Commerce

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