Executive Staff

Curriculum Vitae (CV) of Permanent Core Professional Staff

1. S. No.

2. Name of Staff Mark Mathew

3. Position Executive – Business Adviser Development 4. Date of Birth 25th Aug. 1991

5. Nationality Indian

6. Education:

10th passed From Board

12th passed From Board

Pursuing B.A.

7. Membership of Professional Associations: None

8. Training: None

9. Employment Record

Company: Lee Travel World Pvt Ltd

Designation: Executive

Tenure: 09th Sept-2011 to 10rd May-2013

Company: Chrome Data Analytics and Media Pvt Ltd

Designation: Sr. Executive – Business Development & Alliances Tenure: 15th May 2013 to Present

10. Work Undertaken in which the staff has made significant contribution Company: Chrome Data Analytics & Media

Designation: : Executive – Business Development & Alliances Job Description:

Understanding Client requirements and providing customised solutions using the Chrome DM Proprietary tools -

1. DPi – Distribution Potential Index

2. Dii – Distribution Investment Index

3. DRR – Distribution Revenue Realisation

Handling Central database

Designing Primary, identify the sample size

Analyse data using mathematical models and statistical techniques

Prepare reports, tables, and charts that present research results

Interpreting trends, pattern, behaviour & providing valuable insights & recommendations from large database, thus helping directly to quantify sales

Designing & preparation of Customised Reports & Analysis for clients Key Project: Chrome Distribution Potential Index (CDPi) (Client: ABP News Network, 9X Music, 9X Jalwa & Suvarna News)

The Distribution Potential Index indicates the incremental audience for a channel post benchmarking Competitive Placements, Content Affinity & Genre Potential. It is expressed as a percentage of the relevant market universe base.

– Individual Head-End wise DPi – required to assess each Head-end

– GROSS DPi – possible audience accumulation across the Universe

– GDPi = Individual Head-End wise DPi’s

Key Project: Chrome Content Potential Index (CCPi) (Client: GUJARAT TELEVISION PVT LTD)

a. Chrome Data Analytics & Media, India’s largest Primary Research & Data Analytics Company, conducts Content Potential Index Study for various Multi System & DTH Operators. The study is useful to benchmark strength of the Network versus Competition in the Market.

b. The key insights from this study include:-

i. Contribution by Subscriber Count in each Market ( versus Competition) ii. Contribution by Viewership in each Market( versus Competition) iii. The study is customised basis various Channel Genres for that Market. c. “Chrome Content Potential Index is the ratio of ‘percentage contribution by viewership’ of a network to the ‘percentage contribution by subscriber’ of that network. It is the indexing of networks by subscribers vis-a-vis viewership, by market.”

4. Certification:

I, the undersigned, certify that to the best of my knowledge and belief, this CV correctly describes myself, my qualifications, and my experience

Date:

[Signature of staff member or authorised representative of the staff]

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