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Operations, Business Development, Government Engagement

Salt Lake City, Utah, United States
November 15, 2017

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Alan Morrell

**** *. ******* ******, ************, UT 84129 801-***-****


Accomplished Senior Executive with extensive experience in the United States, Iraq, Middle East Markets and Africa. Skilled at strategic planning and implementation, creative leadership, sales and marketing, business development, and contract negotiation, capable of embracing and blending cultures, working comfortably with entry level staff and Corporate and Governmental leadership.


Director Business Development/Government Engagement Jun 2016 - Aug 2017 Verdant Frontiers Addis Ababa, Ethiopia

Managed all Government engagement for multiple corporate entities at the local, State and Federal level of the Ethiopian Government. Focused on anticipating possible breakdowns and developing strategic planning and problem solving. Increasing profitability and product expansion. Networked through B2B relationships to explore Business expansion within current offerings and explored additional opportunities.

•Resolved significant compliance breaches allowing for continued operations in Ethiopian Exports. Resulting continued exports of $300,000 monthly with building revenues.

•Negotiated and acquired a 2.5 million dollar property. Sold our Primary Customer on occupying 50%+ of the property, 2.7 million dollar commitment in annual rents. Overcoming price and spacial concerns.

•Negotiated with Government, to allow for Local Sales of our product, increasing revenue potential by

2.5 million annually.

VP Operations, Business Development Jan 2011 - Dec 2015 Oasis International Waters Bagdad, Iraq

Operational Management and organizational development of budgets and staffing for operations, compliance and business development teams. Directly responsible all business development activities working directly with the Iraqi and Kurdish Investment Commissions for commercial approval of Iraqi and Kurdish beverage plants. Contract development and closure for new contracts with the US Department of State.

•Generated approval and investment licensing of purified water and beverage factories in Greater Iraq, 6 factories location in excess of 200 Million USD.

•Generated approval and investment licensing of a purified water and beverage factory in the Kurdish region of Iraq, Inclusive of land and water rights. overall project valued at 125 Million in USD.

•Generated, Developed and closed new contracts in excess of 10 Million in USD with the US Department of State in Iraq. Built and managed the operational team needed for delivery.

•Completed and closed the sale of company assets to Iraqi investors for 14 Million in USD, assisted in business ownership transition on the ground in Iraq.

VP of Sales and Marketing FMCG Jul 2009 - Dec 2010 Oasis International Waters Baghdad, Iraq

Responsible for developing product branding and identity, including label design, intellectual property rights, and marketing campaigns. Also, responsible for distribution model, budgets, organizational design, warehouse locations and senior staffing.

•Launched a commercial Purified Bottle water brand in Iraq (Pearl Purified Water). Delivering 1.5 Million cases of water throughout Iraq Monthly.

•Developed distribution models from multiple warehouse locations in Iraq. With over 500 employees delivering directly to businesses throughout the country.

•Designed Sales and Product pitches to assure successful closes and product placement in excess of

2.5 Million USD monthly.

Director of Contracts and Compliance Jul 2005 - Jun 2009 Oasis International Waters Baghdad, Iraq

Responsible for the final completion of 7 water purification and bottling factories throughout greater Iraq, responsible for audit compliance and first article to assure US Government approval of all facilities. Responsible for all US Command engagement and customer management across 7 Military bases in Iraq. Responsible for all face to face negotiations and renewals with the Contract Command Iraq, 2005-2011.

•Assured Compliance with all QA/QC plans inclusive of HACCP, daily testing, monthly testing and annual recertification of each factory. As a result, we delivered 1.5 Billion bottles of water, without a single infraction over a 7-year period.

•Increased and negotiated a 386-million-dollar agreement over 3 years to contracts in excess of 800 million over 7 years.

•Decreased costs by over 2 million annually by clarifying and negotiating contract terms in favor of the company. Requiring the delivery of services at the expense of the USG.

CEO Jun 1996 - Jun 2005

Home Owner Choice Mortgage Ogden, Utah

Responsible for business design, organizational design, budgets, scaling, financial institutional partnering and overall operations over 5 different offices in Utah.

•Launched the company 1996 building to 50 million in loans and over 1+ million in revenue within 4 years.

•Grew and trained a staff of over 50 mortgage officers across 5 offices.

•Increased revenues by becoming a full service financial offer. Inclusive of life and annuity related products. Increasing revenue per client by 30%.


Strategic Planning Business Development Executive Management Team Building

Budget Management Contract Management Entrepreneurial Leadership Product Development Operations Management Sales & Marketing


Skilled at strategic planning and implementation of marketing objectives, driving and leading to desired goals.

Capable of embracingand blending culture working and building teams from 18 different countries while in Iraq, employing in excess of 450 people.

FMCG Creative leadership in product design and brand identity, launching one of the most successful products in the Iraqi market.

Sales and marketing design, development plans for direct distribution on a national level, designing sales and product pitches for placement. Taking a product from launch to over 1.5 Million cases a month in 2 years.

Business Development planning resulting in 2 approved commercial projects in Iraq, as well as an additional 10 Million in USG contracts.

Contract Negotiation and compliance, driving the renewal and terms of 800 Million dollars in USG contracts also assuring thru team management contract fulfillment per agreement.

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