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UX Designer

Santa Clara, California, United States
January 30, 2018

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Hammad Shah

UX Architecture Usability Testing Agile Process Management Web Development High Fidelity Prototyping SEO Design System Documentation Interaction Designing Visual Designing

Expands user base by designing advanced web applications, conducting competitive evaluation & managing full lifecycle development.

209-***-**** CA 95051

Performance management: Assisted 50+ Google Adsense publishers in improving previously low website yield. Suggested design improvements, SEO and page load time recommendations, and strategic ad placement at Google.

Boosting site traffic: Accelerated page view by 38% by building user interface, performing data visualizations, and designing overall user experience at First Tech Federal Credit Union.

Design process improvement: Removed communication barriers by building content requirement documents, conducting competitive analysis, creating Pattern Library and generating Storyboards at First Tech Federal Credit Union

Tools & Software: Adobe Photoshop, Sketch, Invision,Axure, Adobe Illustrator, CSS, Javascript, Bootstrap, Adobe InDesign, Confluence, & Heuristic Evaluation


Professional Experience

Visual Designer at First Tech Federal Credit Union – Mountain View, CA 12/2014 -10/2017

Designed and built applications in Avoka Maestro. Key projects included designing 360-degree view of online customer portal.

Boosted daily margin sales by 60% by improving overall design and process of online application.

Mapped end-to-end user journey by using information architecture diagrams, user flows, and paper and interactive prototypes.

Measured user experience success by conducting usability testing and by performing post-deployment evaluations.

2015 - 2016

Designed complete website from scratch in only one year

Create use case scenarios, complex user flows/information architecture, wireframes, mock-ups, UI and visual specifications and interactive Mock-ups (Lo-Fi and Hi-Fi) for web and mobile platforms

Create style guide and UI pattern libraries to ensure the development of a consistent user experience.

Created a precise company-wide content template for marketing

UX Designer at Google – Mountain View, CA 06/2014 – 12/2014

Assisted more than 50 top AdSense publishers in improving website performance.

Facilitated strategic business growth by creating high-fidelity mock-ups and detailed business proposals.

Improved performance by proposing technical feasibility solutions for new functional designs.

Augmented information architecture for mobile site by conducting behavioral analytics and by following competitor trends.

Trained publishers in improved feature usage by helping them understand tool complexity, writing website optimization guides, and compiling detailed training documents.

Marketing Operations Developer Associate at ServiceNow – Santa Clara, CA 06/2013 – 06/2014

Participate in website redesign and Jive strategic development process.

Increased sales by designing and developing user-centered product landing pages.

Provided CQ5 WCM and DAM application support in planning and organizational meetings.

Resolved critical community bugs by developing jive widgets and by restyling custom theme.

Created analytic reports and created SEO campaigns to optimize the user experience.

Established UX design and strategy and used front-end development technologies to develop custom CMS components.


BS Web Development & E-commerce, Kaplan University - Online 2013

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