Marketing Sales

MARIAN R. SOTO-GAUTIER

**** ******** *** ** • Orlando FL 32824

Mobile 787-***-**** • Email: ***********@*****.*** OVERVIEW

Energetic, dynamic, and competent Marketing Professional with expertise within Industries, such as Insurance, Construction, Hospitality and Retail. Strong knowledge in the coordination of marketing events, implementation of marketing programs, brand awareness and promotional matters. Team Player with excellent interpersonal communications and presentation skills, willing to assume new challenges. Trust- worthy, strong work ethics and committed to excellence. Computer proficient in Microsoft Office (Word, Power Point, Excel, Publisher, Outlook). Bilingual (Spanish and English). MARKETING SKILLS

Promotions Brand Awareness Strategic Planning

Digital Marketing Market Research Budget Management Event Planning Ad Campaigns Product Positioning

PROFESSIONAL EXPERIENCE

2007 - 2017 SIMED, San Juan, PR

MARKETING SPECIALIST (As part of the management team)

• Developed and enabled:

o Redesigned new brand elements and established branding guidelines. o Designed and coordinated the 30-year anniversary celebration. o New corporate identity launching and recognition. o Logistics of marketing activities for the business partners sectors such as insurance brokers and agents.

o Original design of newsletters and email notifications for policyholders. o Implementation of marketing initiatives and advertising campaigns.

• Outstanding management relations with Ad agencies.

• Coordinated and executed all marketing materials like brochures, newsletters and promotional items.

• Completed and enforced a medical malpractice lectures program aimed to the medical community.

• Established the annual participation and logistics of company sponsorships, trade shows and corporate events.

• Achieved cost effective sponsorship negotiations increasing the return on investment value.

• Supervised the staff assigned to cover all the marketing events.

• Reduced costs and maximize productivity through and automation program for insurance certificates; workout team.

2004 - 2006 Starwood Hotels and Resorts, Orlando, Fl VACATION PREVIEW COORDINATOR

• Excelled at:

o Promotion of vacation packages for qualify customers. o Monthly booking goals.

o Client selection that result in sales for the company. o Concierge duties at assigned hotel locations.

2003 - 2004 Walt Disney World Resort, Orlando,

Fl

SALES MERCHANDISER

• Surpassed employer’s expectations at:

o “Disney Magic” at the MGM Studios theme park creation. o Operation of point of sale system and handling large sums of money. o Presentation of products and displays.

o Participation in brainstorming meetings for special events. o Guest services.

2001 - 2003 Villas Mi Antojo, Caguas, PR

MARKETING & PROMOTIONS OFFICER

• Successfully engaged in:

o Media campaigns and strategic plans, designed and coordination of special events to promote brand awareness and increased sales.

o Annual goals and strategies for promotional events. o Resources cost effectiveness analysis.

o Spokesperson for the company’s 2002 advertising campaign. EDUCATIONAL BACKGROUND

June 2003 Inter American University of PR, Metro Campus Master Degree in Business Administration (MBA)

Major in Marketing

June 2000 University of Puerto Rico, Humacao Campus Bachelor Degree in Business Administration (BBA)

Major in Management

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