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Customer Service Sales

Flower Mound, Texas, United States
January 30, 2018

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Kris S. Williams LinkedIn Profile

469-***-**** Flower Mound, TX

Sales & Customer Relations Manager

An award-winning, versatile sales leader and customer relations manager offers a proven track record in creating strong partnerships, long-term business dealings, and high-value sales performance. Excels in identifying ways to enhance efficiencies and control costs, leading to greater overall profitability. Experience includes opening vertical markets and managing accounts with Fortune 500 companies.

Core Strengths:

Account Management – Customer Relations – Corporate Communications – Customer Service

International Business – Product Development – Sales Development / Forecasting

Professional Experience

Megatel Homes June 2016 – Sept. 2017

Warranty Service Manger

Managed warranty service efforts for newly constructed homes in 9 different communities throughout the DFW Metroplex. This involved daily interface with new homeowners to resolve warranty related issues with their homes. Attained a 95% customer satisfaction rate on over 300 open warranty claims.

Texas Barcode Systems Feb. 2015 – Oct. 2015

Account Manager

Marketed new and existing products while driving partnership building and business development; managed the Dallas/Fort Worth area, contributing to $11M in annual revenue.

Handled vendor relations, customer service, and product marketing for the area.

Cardinal Tracking, Inc. – Lewisville, TX Nov. 1990 – Oct. 2014

Customer Relations/Sales Manager

Career Highlights:

Landed and managed the multimillion-dollar UPS account, providing hardware, managing code, and providing support to client employees nationwide.

Exceeded sales goals for 12 consecutive years, equating to a 20% sustained growth rate within a network of resellers and end user accounts; expanded the company’s customer base by identifying and penetrating new market segments (2002-2014).

Negotiated price exceptions with hardware vendors based on minimum stocking levels and anticipated delivery dates in order to increase profit margin from 12% to 20% and achieve optimal price points for each customer.

Initiated tradeshow co-op funding with selected major hardware vendors at trade show venues across North America, resulting in a 50% reduction in trade shows expenses and a $30K cost savings on an annual basis for the organization.


Joined the early stage company and contributed significantly to its growth during tenure, helping the business grow from 9 employees to 39+ team members and $6M annual revenue.

Launched a new division to branch out to new markets, expanding from municipal and academic clientele to commercial/business applications; achieved $99K sales in year one.

Promoted and sold hand-held devices (hardware) for 10 manufacturers/vendors across vertical markets; marketed software and provided customer support to Fortune 500 clientele.

Established business relationships with Atmos Energy, Waste Management, and the NYSE, providing hand-held devices for daily business; achieved long- term business engagements with each client.

Oversaw sales forecasting for five major hardware vendors (including DataLogic, Motorola, and Honeywell) on a quarterly basis, ensuring each manufacturers production schedule was optimized for timely delivery and implementation of specific product configurations.

Assisted clients with product lifecycle management and product launches across North America, mitigating adverse impact on efficiency and productivity of the end users daily business operations.

Ensured existing customers were notified of new product releases while keeping them abreast of the latest product specifications months before the product was released to the open market, allowing them to proactively test and certify upcoming software releases.

Recommended and implemented extended service offering programs for various customers in a broad range of vertical markets, ensuring solutions/services were tailored to meet exact requirements.

Named to Epson America’s Millionaires Club in 1998, 1999, 2000, and 2001; Cardinal Tracking Employee of the Year 1997, and Epson America’s Distribution Deal of the Year 1997, 1998


University of North Texas - BBA, General Business

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