Project Management Marketing

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Bharti Mishra

****************@*****.*** U.S. Permanent Resident 214-***-****

EXECUTIVE SUMMARY

Dynamic, results-oriented professional with over 13 years of industry experience that includes managing large, multi- faceted complex, cross-divisional projects in accordance with corporate strategies, policies, risk control, compliance requirements and operational standards. Combined business acumen, technical expertise and project and product management capabilities have contributed to a number of successful projects. Earned an MBA from Cox School of Business, Southern Methodist University and hold project management certification, PMP from the Project Management Institute. SKILLS

IT Strategy Development Marketing Strategy Implementation Productivity Improvement

Product Management Project Management Product Development

P & L Management Customer Relationship Management Risk Management EXPERIENCE

CITI Dallas, TX

VP, Digital Product Manager March 2016 - Present

Lead team and partner with mortgage operation to establish path for transformation of Citi mortgage digital platform enabling $34 Billion in loan origination every year. Responsible for transforming $97 Billion Mortgage servicing portfolio. Lead the Retail Bank Product Management team by managing the backlog/roadmap inventory prioritization. Lead the process of Monthly Business Review document for senior management presentation. Partner with Technology Program Managers, Product Managers and execution team to establish Agile Citi standards and communications. Accomplishments:

Working with cross functional teams on a plan to build product roadmap for Retail Bank and Payment products.

Developed product and features (ATM Pin Reset, Appointment Scheduling, Bill Payment and Branch Locator services) for Retail bank customers using Micro services, API and Cloud enabled platform.

Performed discovery of Applause tool with Applause vendor for global consumption. The tool provides capability of knowing customer’s voice for Citi mobile app and helps to understand the competitive landscape of all important mobile app in the industry and across the industry.

Provided product management support to P2P payment services enabled by Zelle/Clear Exchange.

Provided product management support to Citi’s peer to peer lending platform. CITI Dallas, TX

Global Mobile Product Management August 2014 - Feb 2016 Developed and managed mobile bank global products and local products for Citi customers across the globe for multiple mobile devices such as iOS, Android and others. Devised strategy and developed features as global feature or a local feature to optimize the mobile platform usage and improve operational efficiency by 25%. Managed roadmap, product heat map for mobile products and deployments for 23 markets. Accomplishments:

Developed and managed mobile advertising, marketing products and investment products for credit card and bank customers across the globe. The product has improved NPS rating and has resulted in high customer lifetime value.

Handled capacity planning, sprint planning, execution and product deployment across various Citi markets in agile mode.

Collaborated with vendors such as Critical Mass to devise wireframes and implement best user experience on Mobile platform. Participated in evaluating vendor for user experience development on mobile and funding decisions for project prioritization.

CITI Dallas, TX

Marketing Management Consultant July 2013 - July 2014 Managed team of 20 in matrix environment to drive cross-channel strategy and execution of digital solutions. Managed cross-channel integrated marketing programs to drive annual sales. The cross-channel program intends to create 360- degree view of customer feedback and optimizes offer targeting. The cross-channel program will result in incremental sales of $56 Million per annum. Accomplishments:

• Developed contextual marketing programs based on Propensity to Click model to serve personalized, relevant, trigger based communications within digital channels, yielding 51% increase in click rates. Partnered with digital teams to improve targeting in customer centric marketing and improve NPS, conversion rate and customer life time value.

• Performed cost benefit analysis and financial development to justify benefits of implementing a program. 2

• Established cross functional governance, facilitate prioritization, project scheduling, resource leveling, risk mitigation, stakeholder analysis and communication plans.

• Evaluated customer experience for various card marketing offers and developed insights for contact strategy and targeting of offers on digital platform.

• Partnered with marketing vendors such as Acxiom, EDO, content delivery teams and channel delivery teams such as Direct Mail, Email, Mobile, Internet and Phones to build product requirements.

• Worked with user experience team to conduct A/B testing to measure usability. External Mortgage consultant to Bank of America (Mar 2012-July 2013) and Capital One (Sept 2009-Sept 2011) Dallas, TX Managed product development and enhancement of software products. Turned conceptual ideas into executable initiatives, including strategic pictures, roadmaps and high level phased implementation plans. Accomplishments:

Reviewed project proposals and plans ranging from $200K to $8million to determine the level of effort, budget and schedule.

Managed projects in Active Mortgage Servicing and CRM businesses that earned revenue of $16.9billion.

Delegated, managed and coached 3 associates in a matrix environment.

Managed relationships with customers and technology to develop and integrate strategic analytical tools such as Salesforce. The tool aimed to engage and retain customers and enable efficient implementation of Home Affordable Modification programs contributing in revenue of $1 Billion in default mortgages.

Structured operational processes for Real Estate Owned portfolio sized $800M by collaborating with various teams such as operations, customer relationship management, marketing strategy and default strategy that enables insights into Real Estate Owned portfolio.

Improved efficiency of mortgage research by implementing Unified Mortgage Data Source that enables 80% mortgage research and insight of Capital One Home Loans. Project Management Consultant AOL (Dulles, Virginia, Nov 2006 - Apr 2009), CHICAGO MERCANTILE EXCHANGE (Chicago, IL, Mar 2006 - Nov 2006)

Collaborated with product development and market research team to design and develop software applications to identify consumer behavior and insights.

Provided data management solutions for various AOL products such as AIM, Email, Search and other social and digital media properties such as Omniture, Double Click to identify the consumer behavior and customer insights. The data management solutions minimized the cost and time of operation by $800M on ongoing basis.

Reduced expense by $2million annually, and improved quality and customer engagement by establishing agile software development process and embedded QA processes. ADOBE SYSTEMS & RAMTECH CORPORATION New Delhi, India Software Engineer Aug 2003 - Feb 2004

Performed quality assurance and engaged product development team to support and enhance Adobe’s Desktop Publishing Software.

Developed Internet based B2B and B2C transaction platform for Land Information System of Punjab Government. Board of Directors (The Choice Scholarship Fund) July 2014 - July 2015 Led the effort to acquire funds and reach to deserving and under privileged K-12 students in Texas. The organization is set to provide economic subsidy to minorities. Led the effort of financials to launch scholarship program by defining revenue and cost structure. Led the fund raising activities to support the program. Marketing Strategy Implementation for Pharmaceutical Product July 2013 Implemented marketing mix implementation for software and pharmaceutical products. Developed strategy to develop and launch software and pharmaceutical products in the market. Developed marketing plan and implemented marketing mix for an OTC cold pharmaceutical product. Performed market research for cough and cold market. Devised price for the cold drug based on the perceived value and the competitive analysis of the industry data. Identified details of the channel and devised promotions specific to the channels. Identified and evaluated opportunities by performing market research for the cold products. Based on market research, market intelligence and break-even analysis decided to launch a cold product for children.

Recognized as Thought leader in Mobile Marketing by Texas A&M University in year 2015. EDUCATION SOUTHERN METHODIST UNIVERSITY, COX SCHOOL OF BUSINESS Dallas, TX Master of Business Administration Candidate, Concentration: Marketing and Strategy May 2014 BABA SAHEB AMBEDKAR UNIVERSITY India

Bachelor of Engineering July 2002

Electronics and Telecommunication

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CERTIFICATION

Certified PMP-- Project Management Professional, Project Management Institute

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