Faith R. Keith

**** ******** *****. *****, ** ***77 408-***-**** ac397j@r.postjobfree.com

Key Skills

Soft Skills

Hard Skills

B2B Marketing

Content Marketing/Management

Project & Event Management

Metrics/ROI

Sales Planning and Operations

Data Analytics

Cross Functional Team Leadership

Salesforce

Prior Work Experience

MarketReach

April 2013 – November 2017

Project Manager (for Hewlett Packard Enterprise)

Managed multiple clients and marketing projects simultaneously, utilizing project management tools and driving through a collaborative approach internal creative, copywriting and proof readers to complete work on time and on budget.

Concepted and drove the implementation of several Interactive Guides

Created campaign sales kits with HPE/Microsoft on Virtualization and Private Cloud/SQL Big Data Mission Critical.

Developed content and created a variety of GTM collateral for (HPE business units - PRCL, DCIG and GSE). Produced TWP, Solution Briefs, FAQs, Infographics, Learning Guides, Data Sheets and Newsletters.

Negotiated pricing and SoWs

Collaborated with internal teams on building timelines and schedules to manage and fully execute project work flow across departments to ensure deadlines were met.

Hewlett Packard Enterprise

April 2013 - April 2017

Project Manager & Sales Operations

(contractor - concurrent to above)

Provide marketing leadership support for HPE’s Alliance sales marketing team members in North America. Act as central point person for all things Alliance marketing related in the U.S. and Canada

Manage own alliance relationships and own go-to-market. Understand the role of North America marketing and drive team to meet/exceed expectations of that role while balancing the needs of the field and global teams.

Work hand-in-hand with Regional Alliance Business Managers to develop annual campaigns and supporting content.

Create true GTM plan that encompasses all Alliances with goals and how marketing supports those goals.

Manage the hands-on day-to-day execution of sales marketing plans, deliverables, and action items. Ensure that all team members are clear and fully prepared to deliver on all aspects of marketing including planning, completing their own administrative tasks, budgets, reporting on out comes, presenting and representing HPE when necessary, etc.

Evaluate, recommend and approve investment in marketing opportunities offered by alliance partners, manage HPE’s participation in alliance partner marketing activities. Collaborate with regional field marketing, channel marketing and sales to ensure they are educated on alliance message and associated activities that impact their job. Keep accurate records of results and make recommendations. Look at alliances holistically and build strategic plans accordingly.

Responsible for managing the Alliances marketing budget; process requests for Market Development Funds (MDF) for investment in Alliance activities; secure proper approvals; issue PO numbers to partners, submit for payment. Includes tracking actual spend, reporting on results and making recommendations on future based on previous outcomes. Understand the budget spend and allocation and report weekly to team.

Track proof-of-performance (POP) and ROI on marketing investments, ensuring Salesforce.com is updated with alliance marketing activity details and results.

Keep executive management in the loop on significant or strategic changes with alliances on a consistent basis.

Manage multiple campaigns from budget management to conception and launch through evaluation.

Mentor and manage virtual alliance team and give clear direction/feedback of expectations.

Partner Marketing - Manage the HPE/Microsoft Frontline Partner Proposal Program and MDF funds. Successfully increased new funding $75K per fiscal half. Engaged and assisted small to mid-sized partners with their marketing campaigns. Campaigns yielded strong ROI/metrics. Overall program management averaged 75:1 ROI. Responsible for program reporting and metrics. Lead HP/Microsoft partner portal site rebrand, google analytics, and content management.

Editor in chief of HPE/Microsoft Frontline Partner Proposal Program monthly newsletters and host quarterly webinars.

Produce FLP partner program success stories and established a win wire MARCOM.

Event execution for HPE solutions and programs at HPE Discover, (WPC) Microsoft Conference and lead participation of HPE/Cerner partnership event.

Sales operations development and maintain data metrics/analytics of sales compensation and reporting with Regional sales team. Maintained Rhythm of Business to optimize pipeline and wins.

University of the Pacific

March 2011 – April 2013

Program Administrator

Managed outreach efforts with Yield events and Out of State recruitment events and increased enrollment growth.

Graduation, Pledge of Professionalism, Senior Banquet Event leadership, planning and execution.

Student Academic Standing and advising with progress, probation and dismissal status.

San Jose City College

August 2008 – October 2010

Office Manager

Academic counseling to a widely diverse population with successfully matriculating our 2-year students to a 4-year university.

Trained and managed staff and student hourly staff to ensure top-quality student services.

Collaborate with other departments (DSP/EOPS, and Veterans) to increase recruitment and outreach efforts with enrollment growth.

Skyline College

May 2008 – August 2008

Payroll Specialist

Student weekly payroll administrator.

Payroll reconciliation and maintained division budgets/expenditures.

Maintain Student accounts and services.

San Jose City College

June 2002 – August 2006

Human Resource Specialist

Student/Classified hourly and classified Adjunct monthly payroll administrator.

Payroll reconciliation and maintained division budgets/expenditures.

Human Resource hiring of classified/adjunct and students for various divisions and departments.

YNC

January 1995 – February 2002

Business Owner

Imported/Exported manufactured goods and negotiated costs.

Generated 2millions in sales with Drugstores, Military auxiliaries, College bookstores, small businesses and through sales reps.

Trade show event management to showcase product line, scout for new product development and oversee 2 sales representatives for resale of products.

Keller Williams Realty

October 2004 – Present (active license)

Real Estate Consultant

Seller/Buyer focused on a seamless 30day close of escrow.

Negotiated sales transaction with solid market analysis.

Third party collaboration with Brokers, Lenders, Inspectors, Builders, Contractors, et al.

EDUCATION

UNIVERSITY OF PHOENIX – San Jose, CA

MBA, Masters in Business Management, 2008 - 3.93 GPA

UNIVERSITY OF PHOENIX – San Jose, CA

Bachelor of Science, Business Management, 2003 - 3.21 GPA

COMPUTER SKILLS

Proficient in Microsoft Windows Suite: Word, Excel, PowerPoint, Access, and Outlook. Experience working with HPE platforms (Salesforce, SharePoint, Yotta, FLP extranet, Ariba/Smartbuy), Datatel, Banner, SARS Grid, AIManager, Content Management Systems (CMS), Workgroups, Workamajig creative management and QuickBooks. Also proficient with E-mail and the Internet.

TRAINING/CERTIFICATES/LICENSES

CALIFORNIA SECRETARY OF STATE

Notary Public - January 2005 to January 2013

STATE OF CALIFORNIA DEPARTMENT OF REAL ESTATE

Real Estate Consultant – October 2004 – current (active)

ADDITIONAL EXPERIENCE

City of Tracy Commissioner (Parks and Recreation), April 2013 – January 2014

University of the Pacific - Accreditation Team

San Jose City College - Accreditation Team (WASC)

References

https://www.linkedin.com/in/faith-keith-a6483a5/?senderId=brettwdean

https://www.linkedin.com/in/faith-keith-a6483a5/?senderId=steven-fleischman-01a8a56

Note: Break in employment August 2006 – May 2008 to raise new born twins and to pursue my Master’s Degree.

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