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Sales Manager

Richardson, Texas, United States
January 29, 2018

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Hilary Palmer


A communications leader, business consultant and account executive with a successful track record with corporations, entrepreneurs and start ups. Industry experience includes health care, energy, travel/transportation, advertising, management consulting and more. Award-winning creative director and copywriter.

Director of Corporate Communications, Baylor Scott & White Health 8/14 to 6/17

Created the employee brand strategy and expression for Texas’ two largest healthcare organizations as they merged to become one. Responsible for the organization’s intranet content, news, tone, voice, look and style that would appeal to a wide range of audiences, from physicians to clinical staff, executives, researchers and vendors. Developed significant programs that helped build the new brand not just as a system, but as a promise that employees and leaders took pride in keeping and promoting.

Hilary Palmer Marketing 2/07 to 8/14

A marketing consulting firm dedicated to helping clients develop sound strategy, strong plans and memorable tactics. A frequent partner with agencies and design firms to bring strategy and focus to their clients’ marketing and communications programs. Hands-on management, execution and delivery of sales collateral, annual reports, video-film, magazines, websites, corporate communications, press packages, social media, executive presentations, speeches and proposals. Major clients included:

Atmos Energy 2007 – 2014

KPMG 2008 – 2014

Baylor Scott & White Health 2010 – 2014

Peterson Ray & Associates 2007 – 2014

RSW Creative 2007 – 2014

Clearview International 2007 – 2014

Marketing Consultant and Account Executive, The Richards Group 10/99 to 2/07

Consulted with clients to develop and refine business strategies, marketing plans, budgets and branding activities for quick results and great creative and business impact. Developed business, brand and communications strategy so all efforts tie together to hit the mark from a content and audience perspective. In between managing accounts, wrote copy, named companies and products, developed new creative concepts and managed new business efforts.

As an account executive, was responsible for managing daily marketing and communications needs, overseeing major projects such as branding initiatives, advertising campaigns, sales programs, annual reports, naming, events and product promotion, and corporate communications. Major accounts included ExxonMobil, EDS and Atmos Energy Corporation.

Integrated 5 separate natural gas companies together under one company, one name: Atmos Energy Corporation

Created transition campaign the next year when Atmos Energy Corporation bought TXU Gas, doubling their size, number of customers and territories

Developed employment (internal employee) brand for Nokia

Developed new brand, “GuideStone Financial,” to replace the Southern Baptist Annuity Board

Significantly grew the revenues, size and scope of offerings for RBMM, a Richards Group subsidiary

Vice President of Marketing and Communications, EDS Enterprise Solutions 7/98 to 10/99

Rebranded global joint initiative between AT Kearney and EDS. This market-facing consulting unit was aligned two years prior and had suffered from two cultural and operational extremes. Responsible for integration, branding, identity, product definition, sales management and training as well as traditional marketing and communications activities that include business planning, collateral, advertising, PR, analyst relations and event management.

Pipeline increased 100% in one year

Repackaged offerings to reflect market demands beyond ERP implementation

Conducted executive sales workshops for 300+ sales and account executives

Participated in the development of strategic relationships with e-business and enterprise application providers

Director of Marketing Communications and Strategy, EDS CIO Services 9/96 - 7/98

Developed ground-breaking business, marketing and sales strategy for start-up organization, which exceeded all targets first year in operation. Managed a team of communicators and business analysts who developed and promoted new strategies and service offerings. Also responsible for internal communications, executive communications and events.

Went from $0 to $200 million first year

Established a new business model that was much copied throughout the corporation

Awarded IABC Award of Excellence for Best Marketing Program

Marketing Communications Manager, EDS Travel & Transportation 8/95 - 9/96

Developed and positioned EDS’ image in the travel and transportation marketplace worldwide. Directed a team of internal and external resources to plan and accomplish all aspects of traditional public/media relations, advertising, and collateral.

Ad campaign judged most memorable by airline CEOs

EDS executive named “Travel Executive of the Year”

Developed strategy and packaging for new airport service unit

Creative Director, EDS Management Consulting Services 8/93 - 8/95

Responsible for the creative direction of all marketing communications as well as internal and recruiting communications. Established a worldwide electronic communications program pre-internet and sales campaign that resulted in doubling the group’s revenue.

Ad campaign won International Art Directors Award

MCS went to number 11 consulting firm in first year

Unaided recognition of EDS Management Consulting Services higher than some Tier 1 consultancies

Creative Services Manager, EDS Corporate Communications 7/90 - 8/93

Managed and directed the work of creative designers, copywriters and technical writers/editors. As a working manager, developed and executed creative concepts on a regular basis. Significant projects include creative management of two EDS annual reports.

Managed department of 25 people

Responsible for agency management

Helped revamp EDS sales training and development program


BA in English from the University of Texas, Dallas

References available upon request

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