Sales Executive
Resume:
JARED W. DEMARINO
Altoona, IA 50009
Mobile: 516-***-****
Email: ac38o0@r.postjobfree.com
PROFESSIONAL EXPERIENCE
Signarama Altoona Des Moines, IA
Sales Executive September 2017 – November 2017
Cold called businesses, inquiring about their known signage needs, unforeseen needs, and potential improvements
Forged relationships with small/mid-sized business owners, real estate professionals, and school athletics departments
Completed site surveys to help devise ideal signage for various types of placements/designs
Installed signs on-location
Collaborated with in-house creative designer on creative concepts for business signage
Reported directly to owners, and helped develop external sales pitch
Aflac Inc. Des Moines, IA
Benefits Executive April 2017 – September 2017
Collaborated with small to mid-sized business owners/decision makers to incorporate Aflac into benefits offering
Built warm/cold prospecting list throughout the Des Moines metro area
Led in-person decision maker meetings and consulted on which policies would be most beneficial to employees
Partnered with sales team leaders to devise go-to-market strategies for new business and upsells
Grew and maintained relationships with new and existing clients as their trusted benefits partner
Register Media, Part of the USA Today Network Des Moines, IA
Manager, Client Services January 2017 – April 2017
Managed a team of 12 client services professionals, including Account Managers, Account Coordinators, and Digital Optimizers
Led strategy of go-to-market solutions for the cross-platform sales team
Participated in weekly Senior Leadership Team meetings focusing on sales development and new business
Partnered with sales and operations team leaders to increase sales through support team upsells
Focused on pay-for-performance advertising model, with concentration on reporting
Ran weekly one-on-ones with each team member
Oversaw time management of employees in Kronos
Trained in leadership skills at Gannett’s Leadership University in McLean, VA
Reported to the Regional President of the USA Today Network
Meredith Corporation New York, NY/Des Moines, IA
Director, Emerging Solutions April 2016 – October 2016
Director, National Audience Sales November 2014 – April 2016
Helped generate Audience Targeted Media sales YOY increase of 53% from ’14 – ‘15
Led internal and external evangelism and training/education for Meredith’s Data and Audience team
Developed go-to-market strategy for data and audience targeting
Spearheaded creation of Audience Packages
Worked closely with external data and tech partners, such as Neustar and Krux to build custom segments
Drove construction of unique, first-party data segments to be sold to media partners
Analyzed performance data for Audience campaigns to understand how first-party data impacts results and the implications of using unique data sources
Sold multiple Commerce Suite campaigns to partners such as Zappos and Lamps Plus
Cultivated strong working relationships with Shopper Marketing specialist agencies
Real Media Group/XAXIS (Merged in January 2014) New York, NY
Director, Product Sales April 2014 – August 2014
Director of East Coast Sales May 2013 – April 2014
Led sales practice for the Product Development team
Enhanced partnerships between XAXIS and GroupM and external agencies to beyond trading desk capabilities
Directed product evolution based on market demand
Sold premium products such as Mobile, Premium Display, and Social to agencies and internal account teams
Promoted to Director, Product Sales in April 2014 post-merger
Enriched relationships with senior level agency contacts
Managed a team of up to seven Account Executives from May ’13 – April ‘14
Created sales strategy for all Account Managers to sell products to agency planning and buying teams
Brand.net/Valassis (Acquired in June 2012) New York, NY
Senior Sales Director October 2012 – May 2013
Sales Director September 2011 – October 2012
Developed and sold online, mobile, video and cross-platform solutions for clients and agencies
Built strategies with sales and marketing teams to present to agencies and clients
Promoted to Senior Sales Director in October 2012
Mentored three junior sales executives in consultative selling, relationship building and presenting
Supervised two Account Managers to build sales skills and client interaction skills
Led internal training for all print and digital sales executives
Fostered strong relationships with agencies including MediaVest, Starcom, BPN, Digitas, Merkley+Partners, MediaStorm NY & CT
Booked more than $7.1MM in approximately 1.5 years
Top clients: Coca-Cola, MARS, Mondelez, AMEX, FX, Traveler’s Insurance, Shire Pharmaceutical, Sun Products
Pandora Media, Inc. New York, NY
Senior Sales Manager April 2010 – September 2011
Created and sold innovative online, mobile, video, and ownership programs to agencies and clients
Built close relationships with media agencies including Digitas NY & CT, Publicis Modem CT, Kraft-One
Booked more than $8MM in approximately 1.5 years
Supervised Sales Planners to foster career growth in sales, marketing, and industry knowledge
Top clients: Kraft Foods, SUBWAY, AMEX, MARS, FX, Delta Airlines, ABC, MTV, CMT, Chili’s
ESPN New York, NY
Account Executive, Digital Sales July 2008 – April 2010
Developed, sold and implemented multimedia advertising programs across ESPN’s suite of products
Cultivated relationships with media agencies including Digitas NY & CT,
ZenithMedia, Publicis Modem NY & CT, Kraft-One, MediaStorm NY & CT, Deep Focus
Booked more than $12MM from July 2008 through April 2010
Collaborated with multimedia sales teams to build integrated, cross-platform partnerships for clients
Supervised a team of four to generate ideas, propose compelling plans, and implement campaigns
Top Clients: Kraft Foods, SUBWAY, Chase, AMEX, MARS, Verizon, Darden Restaurants
WeatherBug, AWS Convergence Technologies New York, NY
Account Executive, Digital Sales June 2006 – July 2008
Sold web, desktop app, and mobile programs to agencies and clients
Booked more than $6.5MM over two years
Top clients: Lowe’s Home Improvement, Wyeth, Tylenol, Merck, Eucerin, Gorton’s, Alcon
The Martin Agency New York, NY
Media Planner, Interactive Department March 2005 – June 2006
Primary digital contact for major agency clients Alltel, Olympus America, and Global Crossing
Universal McCann New York, NY
Media Planner August 2004 – March 2005
Assistant Media Planner July 2003 – August 2004
Performed all media functions for Johnson & Johnson, Microsoft, Bacardi, and Nestlé
Promoted to Media Planner in August 2004
CERTIFICATIONS & LOCAL MEMBERSHIP
Health & Accident Insurance Sales Certification Iowa
Certified to sell Health and Accident Insurance in the state of Iowa 2017-2020
Altoona Chamber of Commerce Altoona, IA
Active member Member 2017-2018
Pleasant Hill Chamber of Commerce Pleasant Hill, IA
Active member Member 2017-2018
EDUCATION
Emory University, Goizueta Business School, BBA Atlanta, GA
Concentration in Marketing and Management, GPA: 3.6/4.0 Graduated May 2003
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