Digital Marketing Manager
Resume:
JOCELYN R. MILLENDO
Permanent Address
Sitio Kumunoy Bagong Silangan Quezon City
Email Address & Cell No.
***************@*****.***
OBJECTIVE To incorporate myself in the field of my knowledge and con- tribute to the betterment of the company
PERSONAL 27 years old
INFORMATION September 23, 1989
Polytechnic University of the Philippines- Sta. Mesa Bachelor in Advertising and Public Relations
SKILLS SEO/Google Analytics/ Google Adwords / FB Ads CERTIFICATIONS Google Adwords Certification
July 2014- July 2017
Google Tag Manager
August 2016
PPC COMPETENCIES
Perform keyword research and analysis to develop effective PPC campaigns Campaign optimisation using PPC best practices to ensure client goals (e.g., ROAS, brand awareness, conversions) are met
Analyze campaigns with Google Analytics to see the impact of paid ad campaigns on overall marketing goals
Come up with strategies on how to get better results with data on hand Knowledgeable in using Google Tag Manager tool
Basic HTML codes
EXPERIENCES
COALITION TECHNOLOGIES - LA Based SEO/Web Design/PPC Agency Position: PPC Analyst
April 2017- current
Manages PPC clients. Builds and optimises Google Adwords, Bing and Facebook Ad campaigns to get the best value per conversion (sales/leads) for clients.
GOOGLE, INC. (On behalf of Teledirect Telecommerce, Inc) Position: Google Adwords Campaign Specialist
June 2015- April 2017
Manages around 60-70 accounts. Builds and optimises Google Adwords campaigns to help achieve clients’ business goals. ACCREDITED ONLINE TRAINING (AOT)
Position: PPC Specialist
August 2014- June 2015
In charge of overall paid ad campaigns like Google Adwords and Facebook ads. Also oversees Google Analytics to see the impact of digital marketing efforts, i.e., SEO, Social Media and paid ad campaigns on overall business goals.
DIGITALMOZ SOURCING, INC
Unit 1809 Cityland Tower 10 HV Dela Costa, Makati City Position: Online Media Specialist
August 2013- August 2014
Does content writing, social media, paid ads and SEO management for var ious clients. Formulate digital marketing strategies for clients using different aspects of online marketing.
8Force Philippines
18E Alcalde Jose St., Kapasigan, Pasig City
Position: Freelance Content Marketing Head
April 2013- June 2013
Oversees content creation and does content submission to get links back to the client’s site.
1st Philippine CMO Mobile Summit
The Blue Leaf, 100 Park Avenue, McKinley Hill, Fort Bonifacio, Taguig City Position: Freelance Media Coordinator
April 2013- June 2013
Coordinates with various newspapers and online news companies to get free exposure for the The first C-level discussion on the state and the future of Mobile Marketing in the Philippines.
Endless Rise, Incorporated
31st Flr., Chatham House, Valero St., Salcedo Village, Makati City Position: Jr. Link Placement Writer
October 2012- March 2013
Writes and submits comments/contents to various relevant online blogs to get links back to clients’ websites.
CYA Industries, Inc. (Official Distributor of GE Appliances) 103 Mercedes Ave., San Miguel, Pasig City
Position: Marketing Assistant
June 2011- June 2012
As marketing assistant, I was in charge of the promotion of GE appliances brand on TV, newspapers, radio and online.
Philippine Educational Theater Association (PETA)
No. 5 Eymard Drive, New Manila Quezon City
Position: Marketing Assistant
September 20, 2010- March 20, 2011
Sold tickets to schools and companies for the theatre shows in bulk. SEMINARS ATTENDED
DIGITAL CAREERS TALK
• Date: February 20, 2013
• Venue: AIM Conference Center, Jesus Del Rosario Foundation Bldg., Legaspi Village, Makti City
• Organizer: e-Learning Edge Center, Certified Digital Marketer Pro- gram, and The New Media
DIGITAL MARKETING PLAN
• Date: April- May 2013
• School: E-Learning Edge
• Address: AIM Conference Center, Benavidez St., Makati City I hereby certify that the information above is true and correct.
Jocelyn Millendo
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