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Digital Marketing Manager

Quezon City, National Capital Region, Philippines
January 29, 2018

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Permanent Address

Sitio Kumunoy Bagong Silangan Quezon City

Email Address & Cell No.


OBJECTIVE To incorporate myself in the field of my knowledge and con- tribute to the betterment of the company

PERSONAL 27 years old

INFORMATION September 23, 1989

Polytechnic University of the Philippines- Sta. Mesa Bachelor in Advertising and Public Relations

SKILLS SEO/Google Analytics/ Google Adwords / FB Ads CERTIFICATIONS Google Adwords Certification

July 2014- July 2017

Google Tag Manager

August 2016


Perform keyword research and analysis to develop effective PPC campaigns Campaign optimisation using PPC best practices to ensure client goals (e.g., ROAS, brand awareness, conversions) are met

Analyze campaigns with Google Analytics to see the impact of paid ad campaigns on overall marketing goals

Come up with strategies on how to get better results with data on hand Knowledgeable in using Google Tag Manager tool

Basic HTML codes


COALITION TECHNOLOGIES - LA Based SEO/Web Design/PPC Agency Position: PPC Analyst

April 2017- current

Manages PPC clients. Builds and optimises Google Adwords, Bing and Facebook Ad campaigns to get the best value per conversion (sales/leads) for clients.

GOOGLE, INC. (On behalf of Teledirect Telecommerce, Inc) Position: Google Adwords Campaign Specialist

June 2015- April 2017

Manages around 60-70 accounts. Builds and optimises Google Adwords campaigns to help achieve clients’ business goals. ACCREDITED ONLINE TRAINING (AOT)

Position: PPC Specialist

August 2014- June 2015

In charge of overall paid ad campaigns like Google Adwords and Facebook ads. Also oversees Google Analytics to see the impact of digital marketing efforts, i.e., SEO, Social Media and paid ad campaigns on overall business goals.


Unit 1809 Cityland Tower 10 HV Dela Costa, Makati City Position: Online Media Specialist

August 2013- August 2014

Does content writing, social media, paid ads and SEO management for var ious clients. Formulate digital marketing strategies for clients using different aspects of online marketing.

8Force Philippines

18E Alcalde Jose St., Kapasigan, Pasig City

Position: Freelance Content Marketing Head

April 2013- June 2013

Oversees content creation and does content submission to get links back to the client’s site.

1st Philippine CMO Mobile Summit

The Blue Leaf, 100 Park Avenue, McKinley Hill, Fort Bonifacio, Taguig City Position: Freelance Media Coordinator

April 2013- June 2013

Coordinates with various newspapers and online news companies to get free exposure for the The first C-level discussion on the state and the future of Mobile Marketing in the Philippines.

Endless Rise, Incorporated

31st Flr., Chatham House, Valero St., Salcedo Village, Makati City Position: Jr. Link Placement Writer

October 2012- March 2013

Writes and submits comments/contents to various relevant online blogs to get links back to clients’ websites.

CYA Industries, Inc. (Official Distributor of GE Appliances) 103 Mercedes Ave., San Miguel, Pasig City

Position: Marketing Assistant

June 2011- June 2012

As marketing assistant, I was in charge of the promotion of GE appliances brand on TV, newspapers, radio and online.

Philippine Educational Theater Association (PETA)

No. 5 Eymard Drive, New Manila Quezon City

Position: Marketing Assistant

September 20, 2010- March 20, 2011

Sold tickets to schools and companies for the theatre shows in bulk. SEMINARS ATTENDED


• Date: February 20, 2013

• Venue: AIM Conference Center, Jesus Del Rosario Foundation Bldg., Legaspi Village, Makti City

• Organizer: e-Learning Edge Center, Certified Digital Marketer Pro- gram, and The New Media


• Date: April- May 2013

• School: E-Learning Edge

• Address: AIM Conference Center, Benavidez St., Makati City I hereby certify that the information above is true and correct.

Jocelyn Millendo

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