HarkiratKalra

Contact:852-***-****, E-mail:ac386x@r.postjobfree.com

Marketing Professional

Technically sound professional with a career around 5.2 years across Business Development, Brand Management and Online Marketing. Seeking challenging assignments across Brand management and Digital marketing profiles.

EXECUTIVE SUMMARY

Core Competencies:

Marketing Communication Online Marketing Business Development Brand Management Event Management Relationship Management Content Management Lead Generation BTL Campaign Vendor Management Marketing Research Inbound Marketing Influencer Marketing

Skills:

Corel Draw Adobe Photoshop Microsoft Office Google Analytics Google Webmaster PPC Google Ad words Hootsuite Buffer HTML CSS SEO SMO Email Marketing.

CAREER GLIMPSE

Communique Vox (www.cvox.com) SEP 2015 – Present

Marketing Manager

C.VOX as a brand is into Technology Embedded Sports/Fitness Apparel. The company is a first mover with a unique concept that has focused both on Performance of the fabric and Functionality of the embedded technology. As a start-up the company has the first product line majorly focused for runners and gym enthusiasts and is preparing to expand the horizon across Cycling and Travel as a separate category.

Duties – Digital Content Strategy

Day to day content management on different social media platforms such as Facebook, Twitter and Instagram

Employed social media strategies to promote company’s products across different channels

Created promotions, contests and original content in line with company goals

Implemented several Inbound Marketing Strategies to increase the traffic on the website and increase brand awareness.

Indulged in SEO strategy for the company’s website to improve the SERP ranking for various keywords

Ran multiple Email and SMS Marketing campaigns for both conversions and brand awareness

Made strategies to organically boost reach and engagement on the social media platforms

Collaborated with multiple Influencers in the community to bring in digital strategies along with them to help increase brand awareness in the community. The digital strategies included cross promotion on Social Media handles both from ours and Influencer’s side.

Implemented SEM Strategy to help increase the traffic on the website and eventually getting conversions

Duties – Amazon Launchpad

Successfully on-boarded the brand on Amazon Launchpad, took care of all promotional activities to increase the visibility and brand awareness on the platform such as Sponsored Ads, Display Ads, Festival Discounts, keywords research and insertion etc.

Successfully increased the 200 clicks to 3000 clicks per month on the Sponsored Ads in a period of three months

Had three successful Product launches on Amazon Launchpad with 360 degree marketing on offline as well as on digital platforms.

Clocked in 25% increase in the sales in a matter of 3 months

Duties – Offline Marketing

Sponsored and Partnered in almost 5-6 running events and promoted our brand through various BTL activities

Partnered with a high profile gym called as ‘Celebrity Fitness’ and handled all the digital as well as on ground marketing activities in the gym

Handled all the marketing activities with a multi retail sports chain called as SSIPL we had partnered with, which has stores across the country by the name of Sports Station. We had a pilot start with two of the stores i.e. CP Delhi & Linking Road Mumbai.

Organized boot camps along with various running groups and promoted our brand with our kiosk setup and product demonstration to the audience.

Durha Group of Companies (www.durhainfracon.com / www.durhaindustries.com) DEC 2012 – JAN 2015

Sr. -Executive

(Duties-Internet Marketing)

Search Engine Optimization

Day to day project management of the company's SEO initiatives, including implementation of On-page and Off-page optimization

Search Engine Marketing (Google Ad words)

Campaign Creation Ad Groups maintenance Keywords Research Landing Page Optimization Maintaining Ad ranking and Quality score Achieving best CTR through various AB Testing Bidding and budget management Display Campaigns Filtering Negative Keywords Analysis of Ad campaigns through Google analytics Tracking conversions.

Social Media Marketing

Created and diligently updated social media campaigns, such as: Facebook, LinkedIn, Twitter, Instagram, Pinterest etc.

oCampaign creation Social Campaigns Analysis Social Media Strategy Facebook Advertising User engagement Content Management Lead Generation.

Email Marketing

Creating Opt-in and Non Opt-in campaigns Optimizing campaign deliverability Data mining for bulk emails Managing Email campaigns through Mail Chimp Maintaining IP server reputation Landing page optimization Coordinating for Email collaterals by in-house designers Using Analytics to track campaign insights Conversion tracking.

Registered and maintained an online presence of the company targeting B2B customers through various B2B portals Indiamart, Trade India, Yellow Pages, Just Dial and Trade Excel helping in generating qualified Lead Generation.

Coordinate between various departments, including Product and Technology, to ensure seamless execution on new marketing efforts.

(Duties- Offline Marketing)

Handled planning and execution of exhibitions and trade shows to be participated in.

Generating new business both in face to face meetings and over the phone.

Identifying specific needs of customers, and then creating bespoke solutions for them.

Keeping abreast of changes in the marketplace and watching competitor activity.

Keeping accurate statistical information and records for the database.

Played an active role in developing brand collaterals (Catalogs, Brochures, Newsletters, Operation Manuals and Pamphlets etc.) for the company.

Work flow process established and documented to ease the understanding for each and every job work to be done.

Inventory management for offline marketing introduced.

Responsible for creating database, cold calling and pitching for business

Replying to all customer enquiries in a timely and accurate manner.

Price comparison and analysis of different mediums used in the OOH Branding.

Handled purchase & supply for the corporate gifting.

Giving continuous the accurate and relevant feedback to Company’s Director and Senior Managers.

AB Marketing (www.ladieskurtijaipur.com) NOV 2011 – NOV 2012

Executive – (Marketing and Sales)

Collecting the database of the customers.

Calling the customers & visiting them.

Understanding the need of the customers.

Providing the relevant information to the customers.

Closing the sales call.

Achieving the sales targets.

NOTABLE ACHIEVEMENTS

Brought new processes to company for its growth, using various marketing strategies and communication skills in order to promote the brand in the market and attract new customers.

Appointed executives for the marketing and account management role. Decided upon the KRA's/KPI's for the employees. Managing a creative workforce team for providing services

Clocked 30% increase in sales under my tenure.

ROI analysis for the services carried out.

Developed strategies and business for the firm by building corporate relationships with customers and the industry/market leaders.

ACADEMIC PROJECTS

“Emerging Investment Dynamics in Life Insurance Industry”, at HDFC Standard Life, Jaipur

CERTIFICATIONS

“Certified Digital Marketing Master Course (CDMM)” – Digital Vidya (Feburary 2015 to September 2015)

ACADEMIA

BBA from Rajasthan University Arya College Of Engineering and Information Technology 2011

Higher Secondary (Commerce) CBSE 2008

High School CBSE 2006

EXTRA CURRICULAR ACTIVITIES & INTERESTS

Trekking - Completed various Himalayan treks (2012)

Member of Inter-school Basketball team (2007) which stood 2nd in the championship.

Member of the Inter-school Table Tennis team (2007).

An avid music listener and a snooker player.

PERSONAL DOSSIER

Date of birth: 11th September 1989

Languages Known: English, Hindi, and Punjabi

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