marketing quant
Resume:
Simon Baier
strategic, lean oriented, data-driven, critical thinker
New York, NY 10065
*****@*****.***
I am a strategic marketer, marketing quant and technology visionary with a passion for early stage business development, brand positioning, product innovation, and social impact. I am searching for a position inside an organization that is developing or building value from the use of machine learning, and data science more broadly. It is a mission driven organization where I am working with other high performers to building significant value under visionary and technologically savvy leadership. I share in the belief with many others that artificial intelligence will change the human condition in ways that few people fully appreciate. The change will come not just in future generations, but in the next few years - it's happening now. It will disrupt most all social norms, world economies, political structures, medicine, and further accelerate advances in other technologies.
Professional Experience
Chief Marketing Officer Brainpower Capital
New York, NY August 2017 – present
Brainpower Capital is a collaboration of serial entrepreneurs, medical professionals, and organizations working together to reshape the future of healthcare. I provide marketing strategy, competitive brand positioning, conduct primary research, oversee marketing experimentation, and manage relationships with strategic fulfillment and distribution partners.
Senior Fellow Social Enterprise Institute
Elizabethtown, PA (commute + virtual) October 2017 – present The Social Enterprises Institute at Elizabethtown College serves those businesses that exist to fulfill a specific social need while operating profitably, at the same time, making a measurable, sustainable difference in individual lives. My role as subject matter expert in marketing to assist social enterprises in competitive positioning and brand strategy, IP commercialization, distribution, pricing, business modeling, financial modeling, and quantifying Social Return on Investment.
Marketing Director Infusionistics
New York, NY March 2010 – August, 2017
Infusionistics is a small holding company owned by a private investor. I provided marketing strategy and planning, and directed all marketing for portfolio companies. I built standardized financial models to assess new opportunities, partnerships, and licensing agreements. Recruited, hired and mentored a strong team of cross-functional employees. Served as Marketing Director for portfolio companies Lumenistics - commercial lighting, Microsun Lamps a direct to consumer consumer lamp manufacturer. Deployed and gained expertise in Microsoft CRM, Hubspot, Infusionsoft, GSuite.
Ecommerce Director, Partner Giddyup Partners
Portland, ME May 2007 – August, 2010
Giddyup evolved from a business plan competition I entered in school and focussed on driving new business into small and medium sized businesses. Applied "messaging mastery," an internally developed optimization methodology with a broad and deep network of "extraordinary expertise," and an uncomfortable process we called
"insanely intense project management." Extensive use of Wordpress, early deployments of Google Analytics, Google Ad Server, and ecommerce platforms Shopify, Magento. Provided custom Salesforce.com deployment for financial services company.
Sole Proprietor Baier Corp
Chicago, IL and Portland, ME 1998 – 2007
Freelanced as a web application developer, systems integrator, and technical project lead. Worked with Chicago and New York based marketing agencies and in concert with strategic, customer-facing project consultants. My role bridged end-user requirements and technical and creative execution to ensure products meet client expectations. Deployed and managed email marketing using ExactTarget integrated with Salesforce.com, content management using Interwoven. Self taught Visual Studio with C#, relational database design, and early version of Omniture. National Sales Manager American Information Systems Chicago, IL 1995 – 1998
Started as employee number six and was referred to as the 'one man wrecking crew'. As a cash strapped startup, I offered to work on sales commission selling web hosting and development, and typically fulfilled most of the customer contracts I sold. Once funded, I was salaried and asked by new CEO to hire, train, and support a team of eight salespeople. Responsible for rapid growth of three revenue streams: distributed application development, managed network services, and consumer dial-up. Contributed to weekly management strategy sessions which led to sale of company in 2008 to Exodus Communications. Education
University of Southern Maine
Bachelor of Science Business Administration 2007 In 2005 I returned from a twenty year "semester off" and graduated in 2007 with a 3.8 GPA. I served as team leader for capstone semester project coordinated by J. Walter Thompson and New England Ford Dealers to promote the recently launched Ford Fusion. I interned at the Maine Center for Enterprise Development and sister organization, the Environment & Energy Technology Council of Maine (E2Tech). Post graduation I continued studies in Applied Statistical Analysis.
Certifications & Additional Education
● Galvanize NYC: IBM Cognitive Builder Course on Watson
● Udemy: Machine Learning A-Z in Python & R
● Udemy: Data Analysis with Pandas & Python
● Fundamentals of Lighting, Illuminating Engineering Society Of North America Honors, Awards and Organizations
● USM School of Business - Winner of annual Business Plan Competition
● Finalist at Galvanize NYC Data Science Hackathon
● Member of National and New York Chapters of the American Marketing Association Activities/Interests/Volunteerism
● NYC Street and Portrait Photography
● Gourmet cooking (and eating)
● Canine Rescue Foster Parent
Skills Summary
Selected Highlights
● Since 1995 I've developed, administered, automated, and promoted over a hundred websites, web applications, ecommerce stores
● Developed a direct-response print advertising performance measurement and optimization model in Google Sheets
● Created financial models for dozens of operating companies, startups
● Build a custom sales lead database of individual commercial property owners from multiple public & commercial sources.
● Developed and implemented a proprietary tool to measure and manage full-funnel conversion optimization experiments Core Competencies
● Marketing Strategy
● Brand Positioning Strategy
● Ecommerce
● Financial Modeling
● Innovation Accounting
● Marketing Experiments
● End-to-end Analytics
● Funnel optimization
● Spreadsheet Power User
● Business Development: I am very comfortable prospecting strategic partnerships, identifying synergies, and crafting a compelling, numbers-based proposals, building and delivering presentations.
● Front office software: high proficiency in front office applications in both Microsoft Office and Google GSuite. In particular a depth of expertise modelling, analysis, programming and integrating Excel and Google Sheets.
● HR: Experience writing and posting positions and screening candidates.
● Creative: Adobe Creative Suite (Lr, Ps, Id, Ai), product and portrait photography
● Corporate financial analysis: Over ten years building financial models using complex functions, macros, API level scripting, and third-party integrations.
● Programming and Data Science: training in many languages starting with Basic in high school and later in the mid 90s, HTML, XML, CSS, Javascript, PHP. And most recently have achieved functional knowledge of Python, numpy, matplotlib, and especially pandas. Online training in Machine Learning and familiarity with scikit-learn and beautifulsoup. Vendor training on cloud services and current developer accounts and web and command line familiarity with AWS, Google Cloud Services, and IBM Bluemix.
● Web and ecommerce: Well versed in LAMP stack in particular Wordpress and Github Pages. Strategic understanding of software tiers, web DOM, network OSI layers, data stores, API access, and network security and encryption.
● Cloud platforms: online and vendor trained in Google Cloud, AWS, IBM Bluemix
● Nerd alert: very comfortable on the bash shell command line, version control, remote libraries, server management and the 80/20 of SQL
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