Marketing and Development

Paula Pike 434-***-**** – C

**** * *** *, ****, IN 47355 **********@*****.***

Professional Profile

Innovative marketing and communications professional with more than 15 years of marketing and management experience.

• Strengths include strategic and marketing

planning, copy editing, market development

• Developing strategic and marketing plans,

corresponding budgets, research and analysis

• Developing tracking system to measure

effectiveness of marketing programs

• Public relations and brand campaign

• Responsible for Profit and Loss

Professional Accomplishments

Community Education Manager – Wayne HealthCare (Horizon Health) – Nov. 2016 – Oct. 2017

• Event planning and management

• Planned and managed entire marketing effort including budget

• Database implementation

• Community Relations

PR Specialist – Phoenix Rehabilitation and Health Services – June 2015 – June 2016

• Planned and managed entire marketing effort

• Brand development and public relations after recent sale of company

• Social media planning and management

• Event planning and management

• Marketing and advertising planning

Owner/Marketing Manager – 3 Notch, LLC – June 2008 – Nov. 2014

• Planned and managed entire marketing effort including budget

• Managed and redeveloped websites

• Event planning and management

• Developed lead tracking systems and analyzed marketing campaigns to modify marketing plans and incorporate new technologies and trends

Marketing Manager – Frontline Test Equipment – Oct. 2005 – April 2008

• Planned and managed entire marketing effort including budget

• Brand development, public relations, product naming and product packaging management

• Redesigned trade show booths including graphics and oversaw production

• Maintained and helped revamp corporate website including login procedure and information capture

• Analyzed and trended website hits, most popular pages, entry and exit pages as well as form submissions, and landing pages

• Search engine optimization and search word management

• Product marketing and sales analysis

Director of Marketing – Baysaver Technologies – Feb. 2004 – Oct. 2005

• Planned and managed entire marketing effort including budget

• Analyzed and trended website hits, most popular pages, site entrance and exit

• Negotiated and planned storm water conference

• Public relations and branding

• Developed datasheets and case study collateral

• Managed marketing team and vendors

• Managed marketing assistant and graphic designer Paula Pike 434-***-**** **********@*****.***

Marketing Communications Manager – Wilcoxon Research – June 2000 – Nov. 2003

• Planned and managed entire marketing effort including budget

• Planned and managed events

• Public relations and branding continuity

• Managed graphic designer and vendors

Marketing Manager – TRIAD Architects – Sept. 1998 – Jan. 2000

• Developed advertising and event budget

• Helped conduct political campaign to help school building bonds passed

• Revamped website and analyzed results

• Researched educational facility issues and developed presentations to school boards

• Managed marketing assistant and graphic designer Senior Copywriter – CompUSA – Dec. 1993 – Aug. 1998

• Used Microsoft Office and Project to manage the production cycle and resources needed to produce 200+ page product catalogs

• Published more than 200 retail catalogs and newspaper inserts

• Managed product packaging

• Helped develop and protected brand for CompUSA

• Team builder to encourage comradery and cohesiveness

• Managed a copywriting team of 6 and freelance writers Marketing Coordinator – TIEX/LanOptics – Feb. 1992 – Dec. 1993

• Planned and managed advertising and events

• Public relations and articles published

• Developed lead tracking and analysis system

• Branded LanOptics that was originally TIEX

• Produced call lists from current client database using proprietary Marketing Assistant – Quorum Health Resources – Feb. 1990 – Feb. 1992

• Helped brand Quorum Health Resources that was originally HCA Management Company

• Conducted marketing research

• Developed 200+ page proposals

• TQM – Total Quality Management certified

Education

BA – Communication Arts

The University of West Florida – Dec. 1989

MBA – Marketing

Liberty University – Sept. 2016

Computer Skills – PC & Mac

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Microsoft CRM

• Microsoft Word

• Microsoft Excel

• Microsoft PowerPoint

• Microsoft Project

• Microsoft Access

• ACT

• Goldmine

• Salesforce

Contact this candidate