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Sales Microsoft Office

Long Lake, Minnesota, United States
January 25, 2018

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For over a decade, my passion has been enabling growth through partnerships and strategic alliances, penetrating new markets, and producing nearly a billion dollars in direct revenue results. I rely heavily on the relationships I have created working with some of the top companies and brands in the world including markets such as Oil and Gas, Energy, Commodity Logistics, Software as a Service SaaS, eCommerce and Enterprise platforms, and many I’ve had the privilege of collaborating with industry thought leaders across a diverse category of industry segments and use those experiences to help optimize and grow sales and profitability. KEY STRENGTHS

● Deep Knowledge of eCommerce and SaaS platforms

● Partnership and Channel sales experience

● Strategic planning and financial acumen

● Acute experience selling online platform solutions recurring revenue models

● Strong hunter prospecting skills

● Hands on account management approach

● Delivering key metrics month over month

● Accurate forecasting and pipeline management

● Team leader

● Successfully manage multi- million dollar contracts

● Strong contract negotiation experience

● Key account growth strategies

● Goal orientated

● High energy results driven


● Builder of client relationships with enterprise industry leaders that include Apple, Amazon,eBay, Commision Junction, BMI, Prairie Companies, CD Corp,Interstate Energy Partners, Northern Oil and Gas, and more

● Developed strategic partnerships with technology industry leaders that include market leaders

● Developed reseller relationships with leading agencies

● Member, MIMA, Tech.MN, Beta.MN, Minneanalytics


Business Leadership Skills

● Support team with all relevant KPIs and business intelligence accounting $8M online DTC sales.

● Manage inside & outside vendor and agency relationships

● Financial acumen, P&L, sales forecasting, reporting analytics

● Closed over 100 new commerce accounts r esulting in 48M in platform revenue.

● Key leadership and experience solution selling SaaS and Enterprise platforms

● Establish key channel partner strategies and sales processes for online vendors resulting in over $1M in new revenue. EXPERIENCE

June 2012 – current Basin Commerce Inc. Excelsior, MN Founder, CMO Basin Commerce Inc.

● Founded successfully founded Basin Commerce Inc.

● Dynamic sales professional specializing in consultative sales approach resulting in high growth opportunities.

● Basin Commerce is a non-asset based marketplace for the bulk commodity logistics industry

● Mange financial forecasting P&L for $ 10 Million in Direct to consumer sales

● Manage organization of 15 employees

● Coordinate and lead all strategic sales and marketing vision for Direct to Consumer business

● Execute sales go-to-market strategies

● Manage all Business Intelligence KPI’s and reporting

● Established all key strategic partnerships

● Angel investor


June 1997 – July 2010 Digital River Inc. Eden Prairie, MN Director of Sales, Digital River One Network

● Director of Sales – Lead team of 6 sales people dedicated to growing the Digital River OneNetwork Affiliate Platform from an internal start up division to over 48M in new sales in 2 years..

● Acquired over 250,000 affiliates into the network

● Closed contracted over 165 new Advertising Merchants into the 2


● Created many successful online media campaigns for companies such as Microsoft, Symantec, CA, EA Games, Activision, NVidia, Pop Cap Games many more

● Created internal OND Marketing analyst roles to provide reporting and metrics for QBR’s for key clients

● Lead M&A team for over 20 successful acquisitions of other high performing affiliate networks

● Successfully contracted and cross promoted OND with Commission Junction, LinkShare, Share-a-Sales, Google Affiliate Network, Impact Radius, CAKE

● Lead Global rollout of BlackBerry mobile app store Digital River, Business Manager, Strategic Account, Microsoft

● Business Manager and Marketing Team Lead working with a 100 person cross-functional team to launch 55 Microsoft Office international e-commerce stores in 29 languages.

● Acquired 10,000 software titles for resale on Microsoft Windows Marketplace online store

● Created and oversaw digital media marketing strategy for Microsoft Office

● Generated $39,000,000 from Microsoft’s email, trial, social media and affiliate programs to reach 110% of budget in 2007 Digital River, Sr. Marketing Strategist, Global Marketing

● Created, executed and managed multi-medium marketing strategy for top 50 accounts including Nokia, Motorola, Major League Baseball, Symantec and National Geographic

● Negotiated reseller agreements with 3rd party providers including Google, Yahoo and Commission Junction

● Managed Paid Search and Affiliate marketing programs and staff

● Grew marketing as a percent of net sales from 23% to 52% for top 50 clients

● Developed ROI metrics to track and report the success of 40 interactive marketing programs

● Analyzed client sales, traffic, average order value and close ratios to determine individual marketing plans for top 50 clients EDUCATION

University of Minnesota Twin Cities

BA, School of Journalism

Carlson School of Management T win Cities

Executive Program, Marketing



Joel Ronning

CEO, Chairman of the Board

Digital River Inc.

Scott Brigham

National Retail Sales Director

General Mills Inc.

Tom Venable

VP Sales

Digital River Inc.


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