Sales Marketing

Steven Prazak

**************@*****.*** • 404-***-****

**** ******* *****, *******, ** 30040

MARKETING COMMUNICATIONS

Client-Facing Communications Sales Enablement & Support Brand Management

Marketing Content Copy Editing Proofreading Collateral Development

Creative and productive Marketing and Communications writing professional with fifteen years of diverse and increasingly responsible experience in a variety of industries. Proven strengths in creative writing and editorial management, marketing collaterals, online marketing content, sales enablement and support, brand management, special events and presentations, and white paper production. Uniquely valued for collaboration with various SMEs to develop high impact communications. Both an individual contributor and a motivating team leader who works well with minimal supervision.

RECENT PROFESSIONAL EXPERIENCE

self (part-time during the period I tended to my parents’ affairs in SC) 2017

Marketing Communications / Corporate Communications / Blog, Article and Ebook Writing

Wrote online marketing content and various communications (usually freelance) for Textile World; Boys and Girls Clubs; Tellermate, Inc.; Original Fuzz, Angel Flight Soars, Inc.; WNNX-FM; and Dream Weavers of Georgia.

MedAssets (now called nThrive) 2016

Client Communications Specialist

Took the lead in the writing/copy editing, implementation, management, evaluation, and publishing of all client-facing communications and online content via the company’s SalesForce-built Portal and client delivery through Marketo – resulting in consistent, clear, concise, and time-sensitive messaging that was all value and benefit-based.

Managed and monitored an approval system for clearing and cross-clearing client-facing communications and content via teams of subject matter experts and senior management

Worked and participated with management and SMEs to develop position statements within client communications that best support corporate objectives with informative, relevant, and compelling content

Served as the point of contact for internal clients, and provided communications and writing support for projects and materials including newsletters, online content, press releases, and some internal communications

Ensured consistency of corporate branding and language in all communications

Maintained and managed the client mailing lists

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Billian Publishing, Inc. 2002 - 2015

Including the healthcare business intelligence division Billian’s HealthDATA and the publications Textile World, Boating World, Art & Antiques

Marketing Manager

Created, wrote, designed, and produced over a thousand different marketing, sales enablement/support, proposals, and collateral materials both for print and digital that reached, acquired, and retained larger and more affluent target markets - resulting in closed contracts in excess of $4 million each year.

Designed and produced all white papers, both print and digital

Created PowerPoints and other printed sales presentations for the various sales staffs

Produced quarterly sales evaluation reports (for Billian’s HealthDATA) charting and cross-referencing the customers’ own industries, products and sales histories as well as the corresponding trends and trajectories

Created annual surveys digitally sent to readers that determined audience demographics, as well as gauging their interests, activities, and motivations

Produced annual Media Kits for all affiliated publications, both print & digital

Maintained a strong working relationship with several Atlanta-area printers of various sizes used both for their strengths and cost-effectiveness

Wrote, designed, and produced signage and accompanying printed materials for numerous corporate events

Created and produced house ads for Billian’s various properties in outside publications and websites

Worked with the post office and, occasionally, mail houses to coordinate efficient and cost-effective mailings

Managed a LinkedIn group of Billian’s Portal users

Performed voice-over instructions in online HealthDATA tutorials

EARLIER CAREER HISTORY

CMP Media (formerly Miller Freeman) 1996 - 2001

Publishers of Circuits Assembly, PC Fabrication, Printed Circuit Design

Marketing & Design Manager

Created, wrote, designed, and produced hundreds of brochures, mailers and other printed pieces boosting advertising revenue and product awareness among ‘PC board’ publication titles, including show guides for various PC board manufacturing-themed trade events

SOFTWARE, SYSTEM, CRM, & CMS EXPERIENCE

Outlook, Microsoft Word, Excel, PowerPoint, QuarkXPress, Photoshop, Illustrator, Salesforce, Marketo, Sharepoint, Google Analytics

EDUCATION

University of South Carolina, B.A.: Journalism - Advertising/PR/Creative Writing

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