Regional Sales Manager

Qualifications Profile

Performance-driven, detail-oriented, and customer-focused professional, offering comprehensive experience in business development and sales management. Well-versed at executing cost-effective initiatives to ensure business growth, expedite processes, maximize customer experience, and secure profitable outcomes. Effective at maintaining quality service, while integrating innovative strategies to streamline operations and improve performance. Technically proficient with Microsoft Office applications (Excel, PowerPoint, and Publisher), CRM and internal data reporting systems.

Areas of Expertise

Financial Management and Analysis

Team Development and Leadership

Business Planning and Administration

Trade Optimization and Control

Consumer/Panel Data Analysis

E-Commerce and Commercialization

Sales and Marketing Plan Formulation

Product and Service Delivery

Professional Experience

Maplehurst Bakeries § Atlanta, GA

Key Account Manager – Dunkin Brands, Southeastern Grocers, Honey Baked Hams Sep 2015–Present

Assume accountability in securing sales budget of $48M for multiple grocery and food service accounts

Exemplify leadership in all aspects of commercialization, relationship management, forecasting, and sales calls

Provide hands-on supervision to the Bakery Technical Services Team, in charge of supervising the Southeastern Grocers Bakery personnel

Key Highlights:

Drove annual sales growth of more than 10% at Dunkin Brands through business planning and promotional offers

Acquired distribution of $2M every year from 2,500 Baskin Robbins locations

Created the 2017 National Award Winning Apple and Peach pies for southeastern grocers worth $4M

Georgia Pacific Corporation § Atlanta, GA (2012–2015)

Senior Manager – Customer Investment, Northeast Region Sep 2014–Sep 2015

Administered the entire annual planning process for the Northeast Region customers

Held responsibility in modifying return on investments (ROI’s) through trade optimization and assortment reviews

Guided the two customer investment managers on trade spending analysis and profit and loss (P&L) review process implementation

Key Highlights:

Brought significant impact as reflected on growth of EBITDA by over 85%

Directed the Senior-level Sales Team on significant process and management changes

Senior Manager – Customer Planning, Walmart/Costco/Amazon May 2012–Sep 2014

Functioned as internal sales team lead for Georgia Pacific (GP) Paper Towel of $355M revenue with $100M trade spend by setting national initiatives for US Field Sales Team

Commercialized packs to meet customer’s unique needs and to close price gaps in the marketplace

Guided cross-functional team to eliminate and change negative sales trends on GP towel at Walmart

Mobilized and mentored team to earn and fulfill Costco promotions

Key Highlights:

Obtained the Sparkle® Resource of Year award for rendering superior support to the Brand Team

Received the GP Trade Efficiency Award for efficiency in utilizing trade to secure Costco MVM promotions

Created and launched e-commerce packs for Amazon that would become top selling SKU’s

Manager – Customer Planning, National Grocery Jan 2012–May 2012

Acted as the field sales representative in the sales and operations planning (S&OP) process, responsible for managing and ensuring production plans to achieve customer needs and accurate forecast

Served as liaison between field sales and internal resources on customer and GP initiatives (DSMP)

Produced and utilized integrated promotional calendar for various categories

Key Highlight:

Led cross-functional teams to create winning product and promote solutions to develop and grow business

McCormick & Co § Sparks, MD (2000–2011)

Customer Business Manager, SuperValu West and Corporate Nov 2008-Dec 2011

Cultivated and managed branded distribution of retail products worth $45M in National Account

Administered several businesses, involving spice, dry seasoning mix, and private label sectors; as well as Save-A-Lot and Shop N’ Save

Directed a broker sales force with approximately 15 people

Formulated promotional plan to improve speed to shelf results on new item introduction

Partnered with the internal resources in developing category pricing initiatives to reduce retail prices

Facilitated top-to-top business reviews focused on developing category initiatives

Key Highlights:

Successfully improved 2010 shipments in excess of 10% against account trends with less than 7%

Modified Lawry’s business plan to boost sales beyond 20% and to obtain 5.3 share points

Steered efforts in overseeing Zatarain’s brand recovery to grow sales exceeding 13% and to achieve 2.1 share points

Implemented the summer grilling campaign, thus securing more than 60% increase in display ACV

Earned the CP McCormick Award for outperforming customer sales performance by 17%

Customer Development Manager Jul 2006–Oct 2008

Delivered hands-on category leadership to the Central Region vice president of sales and sales force

Led analytical staff, accountable for delivering selling stories to introduce new products, acquire shares on current items, and eliminate opportunity gaps

Education

Bachelor of Science in Food Industry Management Michigan State University § East Lansing, MI

Graduated with Honors

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