Tami Perez
****@************.*** 408-***-**** San Jose, California
Born & Raised in the Bay Area. Grew I grew up in the Hospitality industry. When I was fresh out of Culinary School in 1995 I was recruited into working with a top chef Catering & Food Styling for the Food & Beverage Journal. I knew my passion for food & event design would grow. Working and learning my way through the industry as Chef, Bartender, Captain, Event Manager, Sales Manager, Bussing-BOH, Director of Sales & Marketing gave me the experience required to be the Coordinator I am today. Graduated from Culinary School in 1995, and later Business Management in 1999. Which eventually lead me to Sales & Marketing in the Hospitality industry. It has become my mission to always exceed the client’s expectations.
OBJECTIVE: Obtain Event Planning, Sales, and Marketing, Corporate Planner, or Event Management Position in Corporate Environment
Experience
Director of Sales & Marketing Jan 2015 - Aug 2017
Justin's Catering & Event Productions, Santa Clara
Designed and implemented comprehensive marketing strategies to create awareness of the company's branding &business activities
Self-starting attitude executive level written and verbal communication skills
Recruiting for all departments and implementing new staffing procedures for events
Create event marketing plans, playbooks, briefing documents, and other deliverables
Trained and supervised the sales department with guidance and support
Responsible for Producing ideas of promotional events or activities and organize them efficiently. Planed and executed campaigns for corporate promotion, launching of new product lines
Monitor progress and submit performance reviews Hiring and training Sales Team
Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications.
Conduct general market research to keep abreast of trends and competitor's marketing movements. Discuss budgets and allocate resources amongst projects.
Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
Instrumental in exceeding company revenue goals from $1 million to $9 million in 3 years
Manage and be held accountable for contractors, vendors, contracts, production schedules, and budgets
Business Owner/Coordinator, Planner, Event Manager Nov 2013 - Present
TMI & CO, San Jose, CA (US)
Meeting & Event Planner, Catering, Event Production www.TMIandco.com
Lead events end-to-end across company and third-party events.
Develop event strategy and vision while ensuring budget parameters are kept and ensuring event experience is not compromised
Corporate & Brand Communications: Promote the brands and create messages for the public, customers, partners, media, and industry analysts
Work collaboratively with team to execute projects: develop plans, manage expectations, communicate effectively to all involved and deliver results on time.
Excellent written and verbal communication skills, initiative, teamwork, autonomy leadership
Passion for delighting customers with solutions grounded in customer insights
Strong ability to collaborate cross-functionally & build partnerships
Director Sales & Marketing Nov 2013 - Jan 2015
Palace Café, Sunnyvale
Sell, plan, execute and manage all aspects of events and conferences including RFP/Venue Sourcing, contract review and negotiation, AV, space planning, food and beverage, production, exhibit design, internet, stage design, transportation, registration management,
Develop new business
Evaluate event performance, post-event ROI tracking, and wrap-up reports
Build positive relationships with internal and external partners
Negotiated and closed sales lead
Achieved top sales and doubled company projections in 2012 Created new business development within Company
Created and maintained relationships with vendors and customer service oriented Represents Company at networking meetings to promote business growth
High degree of client contact through face-to-face interaction, telephone, and written responses
Ability to think dynamically and analytically about how to optimize status quo while incorporating new ideas and procedures
Developed my knowledge of employer's and competitors' food and services and speak with other sales and marketing personnel to work out the best methods of promoting business
Responsible for organizing and maintaining various company programs, websites, social media, and Calendar on daily basis as well as proficient in Word, Excel, Outlook, Caterease, web based programs, and QuickBooks.
Worked with Partners, C-Level Executives, Top tier management
Director Sales & Marketing Nov 2013 - Jan 2015
Kron4 Days with Zahrah
Created Social Media Marketing Plan
Responsible for Networking and Creating Venue/Vendor New Relationships
Implement innovative marketing programs to support specific product launch and initiatives
Develop the tactical design and implement integrated end to end marketing strategies that are timely, measurable, and cost-effective
Design and track channel program performance incentives, including price promotions, co-op marketing programs, sales contests, and other channel initiatives
Enabled channel partner program success through: new tools, resources, lead creation & nurturing, and additional program elements to drive partner participation and product sell-through
Enabled e-commerce initiatives and promotional activities to meet revenue goals and increase customer product cross-sell/up sell performance
Developed compelling partner communications, delivered through marketing collateral Created sales tool kits to drive new partner recruitment and enablement
Contract and On Call Positions
Rebecca Jean Catering 2013
Café Primavera 2012
Premier Catering 2013
Cypress Hotel 2013
Director, Sales Management Mar 2009 - Jan 2013
Catering by The Other Woman, Santa Clara
Sell, plan, execute and manage all aspects of events and conferences including RFP/Venue Sourcing, contract review and negotiation, AV, space planning, food and beverage, production, exhibit design, internet, stage design, transportation, registration management, etc.
Develop new business
Evaluate event performance, post-event ROI tracking, and wrap-up reports
Build positive relationships with internal and external partners
Negotiated and closed sales lead
Created new business development within Company
Created and maintained relationships with vendors and customer service oriented Represents company at networking meetings to promote business growth
High degree of client contact through face to face interaction, telephone, and written responses
Ability to think dynamically and analytically about how to optimize status quo while incorporating new ideas and procedures
Developed my knowledge of employer's and competitors' food and services and speak with other sales and marketing personnel to work out the best methods of promoting business
Responsible for organizing and maintaining various company programs, websites, social media, and Calendar on daily basis as well as proficient in Word, Excel, Outlook, Caterease, web based programs, and QuickBooks.
Worked with Partners, C-Level Executives, Top tier management
Trade Show Coordinator, Administrative Assistant, Account Executive Apr 2006 - Mar 2009 City Career Fair, Santa Fe Springs, Los Angeles, CA (US)
Responsible for organizing and maintaining ACT program, Salesforce, and calendar on daily basis as well as proficient in Word, Excel, Outlook Office Manager, Ordering Office Supplies when needed
B2B Development
Plan and executed Diversity Career Fairs Nation Wide, Emphasis on Diversity Initiatives
Negotiate with vendors to save company additional 25% on outside vendor’s cost, and contract administration High degree of client contact through face to face interaction, telephone, and written responses
Achieved top sales executive of company month after month 2007and 2008
Coordinate Travel, Hotel, Conventions Centers or Hotels depending on Venue for Shows
Skills & Specialization
Organizing, Clients, Office Management, New Business Development, Problem Solving, Publications, Progress, Market Research, Marketing Plan, Sales, Marketing, Marketing Strategies, Promotion, Personnel, Branding, Transportation, Meetings, Websites, Conferences, Telephone, Networking, C, Performance Reviews, Office, Editorial, Producing, Space Planning, Content, Written, Contract Administration, Marketing Collateral, Microsoft Office, Negotiation, Budgets, RFP, Client, Strategic, Excel, B2B, Recruitment, Arts, Presentations, E-commerce, QuickBooks, Hiring, Outlook, Word, Customer Service, Office Manager, Event Planning, Event Management, Event Coordinator, Director of Sales, Recruiting and Staffing, Operations Manager, Timeline Management
Education
Canada College Jan 1999 - Jun 1999
East Palo Alto