Marketing Director

Afam Edozie

MD/CMO/Marketing Director – High Growth Business Specialist

High growth business expert with over 25 years experience in general management, marketing and strategy development. Contributed in several industries including technology, telecoms and fmcg.

Proven results in business strategy and marketing: Raised revenue in over ten separate businesses from $10 million/yr to $80 million/yr in one business and by over $2 billion in another.

Strong leader with the ability to recruit, develop, motivate and mentor high quality senior leadership teams.

Skilled marketer with expertise in developing and implementing above the line, below the line, public relations and digital marketing strategies that deliver transformational revenue growth and brand strength.

Committed to finding deep market insights and making data driven decisions that deliver leaps in customer and enterprise value. Considering interim Marketing Director roles.

Demonstrated Competences

Business & Competitive Strategy Development & Implementation

New business creation Business planning Product development

Organizational development Mentoring and developing senior leaders

Advertising and brand development Public image and media management

Venture Capital Private Equity Development

Work experience

2013 – Current Grow Africa Equity Partners

Managing Director

Developed investment strategy, recruited team, built investment pipeline and raised $12 million of committed capital for early stage venture capital fund.

Recruited first class team of investment professionals

Designed investment strategy and strategies to add value to investee firms

Identified and built pipeline of over 10 high potential businesses

2006 – Current Swift Networks Limited

Non Executive Director / Strategy Consultant

Built revenues from under $10 million to over $80 million. Developed new strategy and business plan for Swift Networks, helped secure PE (private equity) funding. Worked with management team to expand the business from 90 customers to over 200,000 and transform it into leading broadband player in its market.

2009 – Current Courteville Business Solutions PLC

Non Executive Director

Expanded sales from $5 million to $20 million. Provided strategic and marketing advice to the senior leadership team.

2006 – 2013 FiCres Capital Limited

Director

Delivered 26% IRR for the investment fund, developed new clients and raised $200 million project financing for company acquisition.

Developed new strategies and business plans for clients/investee companies, helped secure funding. Oversaw expansion of businesses we invested in

Made seed investment in Courteville Business Solutions. Provided strategic advice to build the business from start-up to exit via IPO

Developed bid, put together bid team from three continents and raised $200 million funding to purchase electricity distribution company

2001 – 2005 MTN Communications Limited

Chief Marketing and Strategy Officer (CMO)

Increased subscriber base from startup to over 10 million customers and built revenue to over $2 billion. Responsible for strategy, customer acquisition and retention, marketing and business development.

Developed vision and strategy for MTN Nigeria, segmented the market, directed the network rollout and developed compelling new products that led to market leadership and superior profitability ($600 million PAT)

Spearheaded the launch of MTN in Nigeria and grew revenues from nothing to over US$2 billion in 4 years

Developed and implemented advertising campaigns, sponsorships, media relations strategies that propelled MTN to over 90% brand awareness

Recruited and developed senior marketing and sales teams

Built world class big data analytics capability

1999 –2001 Virgin Biznet (now Virgin Media)

Marketing Director

Increased customer base from startup to over 15,000 customers and revenue to $10m.

Developed Virgin Biznet from concept, through business planning and financing, to UK market leadership position in the small business web development market

Developed the marketing programs and products that grew Virgin Biznet from startup (2 people) to 120 people, with a valuation of +£200 million

Developed and implemented competitive strategy that sustained and accelerated market leadership position in the face of launches from major competitors

1996 – 1999 Motorola

Marketing Consultant: Grew cellular market share from 5% to 28% in dealer channel.

Coordinated the European launch of Motorola’s new brand identity – Motorola Wings – across Europe, Middle East and Africa

Developed new channel marketing strategy for mobile handsets. Developed trade advertising, implemented direct marketing, point of sale programs and introduced new channel loyalty programs that grew dealer share from 5% to 28% in 18 months

1992 – 1995 Procter & Gamble

Brand Manager: Responsibility for marketing, advertising and product launches, raised market share by 15%.

Led team to build Fairy share by 15% across Northern Europe, through improved product performance, and stronger advertising

Achieved record UK market share by developing new advertising campaign

Built sales 30% by introducing new Fairy Dishwasher variant

1989 – 1992 Procter & Gamble

Brand Assistant / Assistant Brand Manager: Responsible for customer research, packaging, promotions and advertising projects on Flash brands.

1988 – 1989 British Gas PLC (now BG PLC)

Chemical Engineer: Designed and built new gas pressure reduction stations.

Education

1993 - 94 University of London, Birkbeck College. P.Gd. (Distinction) Economics.

1982 - 88 University of Lagos. B.Sc. (Hon’s) Chemical Engineering.

2017 Pin Learning. Diploma Digital Marketing (in view)

Contact this candidate