Marketing Manager

D. GAIL MALIN

**** ******* ****, **********, ** *1769 Ι 301-***-****

*********@*****.*** Ι LinkedIn Profile

Multi-talented, out-of-the-box thinker bringing a fresh perspective to a variety of marketing initiatives to move in more productive directions with proven results. A senior Marketing Professional skilled at analyzing market trends and customer needs to develop highly-effective and targeted integrated marketing communications using a variety of channels to build brand awareness, acquire new customers, expand and retain the installed base, generate net new pipeline, and accelerate sales opportunities. Incisively analyzes market trends to uncover viable revenue opportunities. Self-motivated with the ability to work independently to meet deadlines, establish priorities, and achieve goals in an efficient manner.

SKILLS

Marketing Strategy/Planning

Go-To-Market Strategy

Events/Tradeshows/Meetings

Written Communications

Market Research & Analysis

Digital/Email Marketing

Market Segmentation

Marketing Campaigns

Field/Product Marketing

SEO Strategy/Tactics

Social Media Strategy

Brand/Loyalty Management

Advertising/PR/Agency

Cross Functional Leadership

Project Management

EXPERIENCE

MARKETING PROFESSIONAL, Contractor/Freelance 2017-Present

Developed and created a variety of marketing projects including email campaigns, social media posts, content creation, newsletter layout, event management, brand awareness, written content for advertisements, and script for radio commercial. Analyzed results and prepared reports based on analysis and trends. Prepared detailed roadmap for product launches. Creative problem solver asked to review and improve process efficiency and decrease costs.

FIELD MARKETING MANAGER, Infor (Remote; Contractor) 2015 - 2016

Develop and implement marketing strategy for integrated, vertical-specific outbound campaigns using multi-channels to funnel pipeline leads and demand gen growth for products. Plan and allocate budget. Specifics include:

Work collaboratively with cross-functional teams to develop, execute, manage, and measure integrated marketing programs to increase engagement, new acquisitions, and conversions, drive web traffic, generate leads, strengthen brand awareness, and meet revenue targets.

Skilled at analyzing market trends to identify gaps and make adjustments aligned to sales playbook to develop highly-effective and targeted marketing campaigns for different markets using segmented and targeted lists.

Measured success and analyzed the effectiveness of campaigns to determine best opportunities for optimization (ROI, SEO), and prioritize upload to CRM system, lead qualification, and sales follow-up.

Developed, executed, and evaluated ROI for over 70 events including tradeshows, in-person, roadshows, and webinars. Conduct pre and post communication efforts; gather competitive intelligence.

MARKETING MANAGER, Leidos (Reston, VA) 2013 - 2014

Director-level manager responsible for building and managing brand of company, including:

Sharpened awareness of designated brands and strengthened customer loyalty and retention through well-crafted holistic and differentiated “go to market” communications, strategies, campaigns, and programs.

Advanced business growth, market positioning, strategy, competitive differentiation, branding, and messaging through well-defined and measurable campaigns with input from SMEs/program managers, leadership, partners yielding results directly impacting overall revenue goals and KPIs.

Skilled at written communications including case studies, white papers, fact sheets, and other customer-facing materials by incorporating easily understood language and complex technical specifications.

Coach, mentor and motivate team members and influence them to take positive action and accountability for their assigned work.

Created and lead a comprehensive content marketing strategy from ‘top-of-the-funnel’ awareness through conversion including paid search, display, mobile, social, search engine optimization (SEO), and conversion rate optimization (CRO).

D. GAIL MALIN PAGE 2

MARKETING CONSULTANT, Verizon Wireless (Laurel, MD) 2006 - 2013

Marketing Strategy

Increased revenues by capitalizing on growth opportunities in key verticals identified through market research and analysis; segmentation based on demographics, psychographics, contract type, and geographic factors.

Led the positioning, creation, analysis, and launch of marketing plans encompassing loyalty programs, account reviews, win-back campaigns, and churn reduction to keep existing customers and attract new customers.

Demonstrated versatility and flexibility through extensive work with various cross-functional teams and top leaders to drive goal achievement through strategic plans development and execution.

Analyzed measureable tactics for strategy execution through variety of media including digital, social, online, and print.

Go-To-Market (GTM)/Project Management: Spearheaded full life-cycle project management for countless GTM product launch strategies in direct adherence to customer requirements. Pinpointed and helped advance key sales and marketing initiatives, repeatedly meeting KPIs.

Generated a seamless GTM process for wide-ranging products and services, directly fueling timely goal achievement and revenue.

Ability to develop recommendations, create processes, scale team as needed, form judgments, and make decisions based on data.

Excellent follow-through, attention to detail, time management skills to ensure project completion and enacted W/L analysis using a dashboard.

Developed internal and external communication materials including training, FAQs, and brochures.

Project management methodologies including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, pricing, perform resource allocations, and run team meetings.

Assisting and reviewing the development of project scopes, considering financial, legal, resource, and technological constraints including cost estimates with consideration to business impacts and risks.

Events/Tradeshows/Sponsorships/Meetings: Planned, executed, and customized national event program achieving a strong return on investment (ROI) and reduced costs with proven analytics. Ability to work well under pressure with tight deadlines including multi-tasking several events simultaneously.

Strategically selected and managed tradeshow program (100+) including messaging development and operational plan covering marketing, booth development, timeline, staffing, partners, and logistics to deliver best-in-class brand representation of company with high ROI.

Synthesized originality and inventiveness to design and negotiate special events and sponsorships beyond those offered broadening brand of company, products, and services to target audiences.

Managed complex annual budget; reduced expenses by $60K within one year.

Schedule and conduct pre and post-conference meetings.

Conduct site visits and negotiate contracts as appropriate including hospitality, transportation, speakers, content, audio-visual, entertainment, and budget.

Public Relations/Communications/Content: Authored content for multiple internal and external communications to utilize media relations to gain positive eternal image, secure engagements at major industry conferences, and achieve leadership objectives on educating customers on company products and services.

Develop, write and edit a wide range of documents, such as press releases, advisories, by-line articles, award nominations, strategic communications plans, and pitch story ideas that resonate with local media.

Engaged and supervised various marketing agencies to ensure messages strengthened the company’s brand effectiveness and retained corporate character.

Wrote creative and engaging briefs for internal and external agencies.

EDUCATION

MASTER OF SCIENCE; INTEGRATED MARKETING COMMUNICATIONS; West Virginia UniversitY

Bachelor of science; business admin/marketing (with honors); university of phoenix

associate of arts; business management; western international university

certified trade show marketer (ctsm); northern illinois university

TECHNOLOGY SKILLS

MS Office Suite, MS Vizio, MS Publisher, Salesforce, Adobe InDesign, Web reports, Google Analytics, Silverpop, CRM, Survey Monkey, Hootsuite, WordPress, Google Adwords, HTML, CSS, JavaScript, Marketo, WebEx, Go To Meeting

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