Francisca Peralta

New York, NY ***** 917-***-**** ac357e@r.postjobfree.com

Marketing and Operations Manager

Accomplished management professional with 10+-year Medicaid/Medicare services career leveraging analytical abilities and interpersonal skills to attract/retain customers and expand business.

Highly motivated, results-driven manager engaged in customer-centric process improvement and analytics-driven marketing to maximize revenue and market share. Success in analyzing market trends, directing people and processes, and launching new products and services. Expertise in creating and implementing marketing plans. Demonstrated history of outstanding customer and client satisfaction.

Areas of expertise include…

Strategic Planning

Cross-Functional Team Leadership

Training/Mentoring/Onboarding

Customer Relationship Management

Operations Process Improvement

Bilingual: English/Spanish

Data Analysis/Problem Solving

Digital/Social Media Marketing

PROFESSIONAL EXPERIENCE

LEXINGTON PLASTIC SURGEONS, New York, NY

Retention Marketing Manager/Social Media 2017-Present

Design and execute marketing retention strategies for cosmetic surgeries/services clients.

Devise retention plans for new and existing clients based on competitive market analysis, company branding goals, and product/service positioning.

Direct cross-functional teams to identify targeted clients and develop retention campaign strategies, incentive offers, business cases, approval requests, and communication briefs.

Formulate and implement marketing plans for direct and digital marketing, including advertising, web-based, and social-media-focused.

Supervise marketing and demand generation tools email, blog, website, social media, webinars.

Launch and sell new products and services with specific positioning and messaging for each customer segment. Develop programs and procedures to accomplish marketing goals. Attained 78% client retention during the first two months.

Create customer-centric marketing initiatives by collaborating with company analytics team to identify patient/user segments.

GUILDNET (formerly Jewish Guild for the Blind), New York, NY 2008-2017

Member Services Coordinator --- (2015-2017)

Coordinate GuildNet member services and assist participants with individual needs related to service.

Address and resolve member queries, issues and complaints in a satisfactory and timely manner.

Provide advice on Medicaid eligibility and recertification as well as other aspects of medical coverage.

Ensure that member authorizations are current in accordance with care plan.

Work with nine nurse case managers to apprise them on member services, vendor authorizations and service continuation.

Generate daily client service status and summary reports. Analyze spreadsheet data reported from nurse manager team.

Administer member service satisfaction and health status questionnaires.

Home Care Coordinator--- (2012-2015)

Responsible for securing and scheduling paraprofessional home care support--PCA’s as well as HHA’s.

Monitored appropriate utilization statistics and vendor performance. Promoted from Home Care Rep.

Transportation Coordinator-- (2008-2012)

Fast paced supervision of a team of six in supporting scheduling of transportation resources for Guildnet clients for all medical appointments an direct nursing services.

Strong organizational, logistic and communication skills required.

Solicited and obtained bids for vendor services: monitored their reliability, punctuality and client rapport.

Diplomatically troubleshooted and resolved transportation and service issues and problems as they arose.

VISITING NURSE SERVICE OF NEW YORK, New York, NY 2004-2008

Business Services Coordinator

Acted as primary resource between assigned team, customers and nursing staff.

Coordinated and performed administrative and clerical support functions for the inpatient unit.

Collected, organized and formatted utilization data for team members.

Data entry and rapid retrieval of confidential patient information into proprietary system.

BOARD OF EDUCATION, P.S. 37, New York, NY 1997-2004

School Aide

Provided support to Principal and teachers in the school office as well as classrooms

Interacted with educators, students and parents.

EDUCATION & CERTIFICATIONS

Mercy College, Dobbs Ferry, N, B.S., Organizational Management

Data analyst Online certificate (in progress)

Medical billing and Coding certificate (in progress)

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