Design Marketing

EDUCATION

University of California, San Diego

Sep 2012 - June 2017

B.S., Cognitive Science:

Human Computer Interaction

B.S., Psychology:

Developmental Psychology

GPA: 3.4 Provost Honors

CONTACT

(765) 586 - 4726

********@*****.***

www.fangjungchang.com

SKILLS

Low - High Fidelity Prototyping

User-Centered Design

Responsive Design

Information Architecture

User Flow

Personas

User Research

Storyboarding

Heuristic Evaluation

Competitive Analysis

Needfinding

Usability Testing

Design

Sketch

Invision

Marvel

Balsamiq

Jira

Zeplin

Photoshop

HTML/CSS

Bootstrap

Tools

Research

LANGUAGES

Mandarin Chinese

Spanish

FANG - JUNG CHANG

UX design & research

EXPERIENCE

PROJECTS

Smile Stream Solutions UX/UI Designer Oct 2017 - Present

- Create responsive hi-fi mockups for a B2C business website.

- Build sitemap and analyze feedback obtained through usability testing.

- Develop consistent design materials and visual style to strengthen company’s branding.

Field Complete UX Researcher Oct 2017 - Present

- Conduct market research to analyze competitors’ targeting markets, features, and companies’ software user flows.

- Perform heuristic evaluation and give constructive critique to Field Complete’s marketing website.

- Propose a redesign to its software desktop interface. Skinalytics UX/UI Designer April 2017 - June 2017

- Led a team of 5 and designed an Android skincare app for a startup that helps customers select right skincare products.

- Held bi-weekly meetings with the co-founders and developers to discuss research results and branding materials.

- Helped the startup define brand’s identity by reviewing target audience and company’s values.

SD Economic Development Co. UX/UI Designer Jan 2017 - March 2017

- Designed a new and responsive website for San Diego EDC’s Link2 program on behalf of the Design Lab led by Don Norman.

- Performed user interviews, card sorting, competitive analysis, and style tiles to establish insight for the client.

- Produced the interactive design and showcased a hi-fi prototype that accommodated Dev Bootcamp developers and client needs. WAMÉ - Line Waiting Gaming App April 2017 - June 2017

- Innovated new business model to users after discovering unmet needs through service enactments and observations.

- Drove branding initiatives by leading the creation of moodboards, logos, and color palettes.

- Practiced web analytics by Google AdWords, and ran a live marketing campaign to A/B test audience appeal.

Yogurt World Jan 2017 - March 2017

- Designed a user-friendly website for a local yogurt shop by undergoing interviews, competitive analysis, personas and scenarios development.

- Used Sketch and InVision to create a digital prototype, and coded the website in Bootstrap.

- Conducted interviews with customers and employees and helped enhance store branding to improve customer experience.

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