Strategy Marketing Data Analysis

Location:

West Des Moines, IA, 50266

Salary:

73000

Posted:

January 22, 2018

Contact this candidate

Resume:

ABOUT ME

**+ years of experience in strategy

development, project management, sales

support and marketing, B2B, B2C SaaS,

internal and external communications, PR

and graphic design. Respected leader of

creative team, and corporate

communications department. Expert in the

technical, conceptual, content development,

and design of sales-driving campaigns and

collateral. Proven ability to drive record-high

marketing campaign response rates.

AWARDS

CONSIDER IT DONE AWARD

Voya 2017

The Annuity and Individual Life Quarterly Awards

Program recognizes employees who are doing

exceptional work that propels our business forward, demonstrates our values, and feeds our company

culture.

FIRST RESPONDER AWARD

Kuder, Inc. 2016

This award celebrates the associate who is always

ready to go when needed and jumps right into help

successfully complete the task and/or project at

hand.

EXPERIENCE

STRATEGIC ANALYST 2017 – Present

VOYA FINANCIAL

Specializing in strategy development following the Playing to Win framework, creation of all sales presentations and campaign management initiatives with coordinated efforts between Sales, Marketing, Operations, and Product. Accomplishments:

Support department strategy development by identifying key trends, risks, and recommendations by analyzing and synthesizing results of quantitative and qualitative data, including market and customer analysis, financial projections and key strategic directions.

Support and develop communications for the Sales Department to deliver on the following goals, (1) create awareness, (2) deliver knowledge, (3) support culture evolution, and (4) create a want through effective strategy and sales tactics throughout 2017 and into 2018. Achievements: Development of communication strategy for distribution team, including instructional documents for impromptu video filming & department monthly calls, and working with managers to help construct their communication deliverables within timeframes.

Support client retention goals by assuming the responsibilities of event planning, including strategy and agenda development, pre-and-post event briefings, and the creation of supporting materials. Achievements: Event planning workbook created to identify roles/responsibilities between strategy, event planner & admin. Successfully completed 4 large client events; including agenda development, materials/presentation development, speaker selection, meeting prep leadership, and communications development - within time and budget constraints. 40 event decks/materials have been completed within a 2.75 day average; 17 events

(logistics/planning) have been completed.

Support proposed advisor life cycle, and distribution initiatives through value added sales support materials such as but not limited to, event materials, PowerPoint decks, and territorial maps which create interest, understanding and enthusiasm amongst Voya employees, partners and clients. 48 custom presentation materials have been completed within a 8 day average. 25 other projects have been completed with a 2 day average.

BUSINESS STRATEGY SPECIALIST 2016-2017

VOYA FINANCIAL

Support client retention goals by assuming the responsibilities of event planning, including strategy and agenda development, pre-and-post event briefings, and the creation of supporting materials.

EDUCATION

BACHELOR OF SCIENCE, MARKETING

Upper Iowa University

Focus: International Management & Global Marketing LAURA C. SMITH

GET IN TOUCH

Address: 2280 SE Prairie Creek Drive

Waukee Iowa 50263

Phone: 515-***-****

Email: *********@*****.***

Site: www.laurachristinemarketing.com

twitter.com/lauracdsm

linkedin.com/in/laurachristinesmith/

TECHNOLOGY

PC and MAC: AdRoll, Adobe Creative Suite

(Illustrator, In-Design, Photoshop), Adobe

Page Maker, Basecamp, Constant Contact,

CVent, Eventbrite, Microsoft Dynamics

CRM, Microsoft Office, JIRA, SharePoint,

SurveyMonkey, Mailchimp, Harvest,

Google Analytics, LinkedIn, Facebook,

Twitter, Hootsuite, Salesforce, Tweetdeck

EXPERIENCE Continued

MARKETING SPECIALIST 2015-2016

Kuder, Inc.

Specializing in global marketing campaign development, planning, execution and evaluation that ultimately supports the growth of Kuder products & services. Kuder offers comprehensive tools and resources for career planners at all life stages. The signature platform, the Kuder Career Planning System (KCPS), combines research-based assessments with comprehensive education planning, career exploration, lifelong portfolio development, and robust database management. Principal Duties and Responsibilities:

Development of promotional, segmented email campaigns that were created and executed in the second half of FY2015. A total of 16 campaigns were scheduled during these 7 months resulting in $15K gross total opportunity revenue for 2015.

Responsible for the creative development, implementation and ongoing support of customer marketing initiatives including eCRM/marketing automation strategy. Above average industry open rates ~25%.

Support new product launches or programs/initiatives through appropriate e-marketing channels.

Develop, execute and promote training sessions, both online and in-person.

Collaborating closely with Management in the identification of product and/or program messages, target markets, tactical plans and providing the necessary strategic creative support to achieve the product and/or program goals.

Acting as the day-to-day creative/PR agency contact; including scope-of-work, role of engagement, priorities and deliverables, evaluations, tracking against milestones, managing budgets and resource optimization.

Keeping up-to-date on industry trends and developing marketing technologies along with segmentation and targeting principles.

SENIOR MARKETING MANAGER 2014-2015

Submittal Exchange, a solution of Textura Corporation Submittal Exchange® is a collaborative project communication software that saves time, reduces costs, and decreases paperwork for General Contractors, Architects, Engineers, Project Owners, and Subcontractors with a collaborative and secure, online system for exchanging, reviewing and archiving construction documents. Principal Duties and Responsibilities:

Planned, developed and managed the creation and execution of an ongoing lead generation program, digital content marketing strategy, and educational webinar series that support increasingly higher sales targets and a growing sales team.

Developed and executed the company’s web content, email, social media, public relations, SEO and branding strategies and integrate these functions into an overall, metric-driven marketing plan that generates sales leads. MARKETING DIRECTOR 2014

The Members Group

Accomplished, senior marketing professional with broad financial marketing experience, encompassing strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning & buying, database /direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Principal Duties and Responsibilities:

• Created, implemented and managed strategic product and card portfolio marketing campaigns for B2B and B2C markets.

• Developed, executed and oversight of marketing and communication plans for a variety of industry related tradeshows/conferences/events/meetings/sponsorships and annual conferences.

• Establish product marketing plan and promotional calendar to deliver against portfolio goals.

• Liaison with product professionals across Credit, Debit, Prepaid, and Mobile card services for various financial institutions. MARKETING MANAGER 2005-2014

INTL-FCSTONE

Managed global corporate marketing and communications functions, overseeing an $800K budget and 8-member team. Direct corporate brand management, PR (energy & ag beats), media relations, charities/foundations/non-profits relationships, corporate positioning, product launches, social media, advertising, sales collateral, and tradeshow and seminar marketing for 34 offices and 19 product lines. Principal Duties and Responsibilities:

• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns.

• Developed global strategic direction for all product lines. Lead the establishment of strategic goals and execute specific product management and marketing goals worldwide.

• Responsible for compliance review of communication and marketing pieces to ensure materials are in compliance with applicable regulatory rules as well as firm policy. Maintained records of all submissions and their final dispositions. Facilitated filings of materials with regulators as required.

• Leveraged large scale databases, both independently and through the analytics team, to develop insights that will lead to effective and profitable marketing strategies.

• Collaborated with Sales, Operations, Finance, Research, and Legal to successfully generate margin goals. Ensures financial objectives are achieved.

• Analyzed, evaluated, and developed new opportunities to grow the opt-in of Email, Social Media and Loyalty programs, including the development of CRM capabilities.

• Developed and maintained a strategic plan for introducing and implementing a new and improved global print system which would; reduce print, shipping and storage fees by 60%, replace three existing vendors with one, and stream-line the ordering process.

• Design and develop content, collateral, and training manuals that enhance employees understanding of complex product REFERENCES

Chris Conn

Chief of Strategy, Annuity & Individual Life Sales Voya Financial

Phone: 701-***-****

***********.****@****.***

Michael Stessman

Continuous Improvement Sustainability Leader

Voya Financial

Phone: 515-***-****

*******.********@****.***

Lisa Strittmatter

Sales Strategist