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Digital Master

Mobile, Alabama, United States
January 22, 2018

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Regional Director of Sales & Marketing


Dynamic, ambitious self-starter with an extensive

track record in multimillion-dollar sales growth as individual contributor & leader. A unique, outside-of- the-box thinker who seamlessly liaises among C-

level executives, sales / business professionals,

vendors, dealers, clients, and customers.

Professional Career Highlights

Director of Digital Sales –Sinclair Broadcasting Group 2016-PRESENT I consult with companies to communicate a brand that has a sustainable, positive impact on their target objectives. Work to build technology solutions using data and effective communication through content marketing to prove value. I empower businesses to create a culture of sharing their unique message using technology and finding nonstandard approaches to enhance current efforts. Oversee all operations from start to finish managing complex activities with key accounts. Highly focused on creating successful sales teams through training and open communication enabling teams to execute at the highest level.

Director of Sales – Mobile Press Register ALABAMA MEDIA GROUP, MOBILE, AL 2014-16 Brought in to transform sales unit from a legacy print company to a digitally savvy agency and create a culture that nurtured success. I utilized extensive industry knowledge and dynamic business marketing acumen toward directing a forward- thinking team of Digital Sales Managers and Retention Managers. Responsible for overseeing the work of a top-performing in- house digital team, Digital, actively call on markets outside of Mobile DMA (e.g. Florida Panhandle, Mississippi). Develop innovative new products to take to market, and locate, vet, and develop new vendors for verticals. Responsible for recruitment and training of top talent.

Honors & Accomplishments

Grew a new sales development team’s revenue by nearly 160%.

Grew digital revenue by 110%+ YOY in 8 months.

Led a Digital team to achieve $3.5+ million in annualized revenue in less than six months.

Demonstrated leadership excellence by successfully reviving a struggling sales team that had not hit goal in 17 months, and led team to hit goal after 4th month and for nine consecutive months later of goal achievements. Sales Director – Digital First Media SOUTHGATE, MI 2013-2014 Strategically steered training, mentoring, & management of a solutions-focused team of multimedia sales associates in the Greater Detroit DMA tasked with selling print and digital solutions to auto dealers and retail clients. Carefully tracked daily and monthly performance of employees while ensuring objectives were met or exceeded in the selling of digital programs. Honors & Accomplishments

Successfully developed integrated programs that included print and digital options.

Sold new retargeting programs to Detroit DMA dealers in excess of $500,000 annually.

Strategically implemented use of Salesforce for department to achieve increased efficiencies and sales. Digital Sales Director – Digital First Media SOUTHGATE, MI 2012-2013 Capitalized on the opportunity to lead turnaround operations focused on digital growth and digital profits attained through strategic digital account development and analysis of business practices. Maximized use of resources to achieve goals by planning, coordinating, and managing sales team-based digital activities and ensured strategies were adhered to and understood by employees. Developed sales & operations training procedures. Initiated sales training for call center representatives. Built beneficial long-standing client relationships to ensure future and/or repeat business with brokers. Honors & Accomplishments

Personally sold all full-time contracted accounts to attain $1.5 million in new revenue.

Restructured pricing strategies and implemented effective new promotions to boost the bottom line.

Revitalized a struggling digital operation from on the verge of bankruptcy to a turnaround success story.

Grew revenue from $137,000 to $750,000 after the enhanced training of a team of 9 high-performing salespeople. Strategic Sales Representative – Digital First Media SOUTHGATE, MI 2008-2012 Led targeted decision-making among a results-focused team of retail account executives in new media sales. Played a vital role in selling online and print advertising within a competitive assigned territory. Developed top digital strategies that provided value to large business. Frequently called on C- Level Executives to understand needs and use data to prove value. Honors & Accomplishments

Identified best sales leads and prospects to penetrate new markets.

Trained and developed new print representatives to meet or exceed goals. Oakland University- 1995 B.B.A.

Professional Development

Google Ad Words Certification

Gerry Weinberg Sales Training Certification

Conflict Resolution Certification

Sandler Sales Certification

Advanced Selling Skills Recruiting & Hiring Sharp Management Skills Human Resources Seminar Workshop


Aaron VanHauter, Manager & Director of Sales, Page 2 of 2

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