Hartley Ochavillo
*** * *** ********* ***, Apt **1, Los Angeles, CA 90005
Cell: 415-***-****
Email: **********@*****.***
Portfolio: https://hartochavillo.com
Professional Summary
Responsible, empathetic, and goal oriented UX Designer that passionately works to make user friendly designs that meet both the organization and the customer’s needs. Education
University of California Berkeley 2011
BA in Psychology
General Assembly Los Angeles 2017
UX Design Certificate
Professional Experience
Director of Support/Product Manager
February 3, 2016 – Present
Simple Matters LLC – Santa Monica California
Advised content and feature changes based on Market Research, User Testing, and normal contextual use
Created and implemented evaluation procedures for content, interactions, and visual designs
Used human factor principals and environmental context to inform app re-designs and interactions
Developed and implemented research methodologies and statistical analysis plans to test and evaluate product usage and app prototypes
Developed and conducted contextual research and interviews to identify needs and uses of our product
Conducted Market Research to identify the needs of current and potential user demographics.
Created reports, presentations, sketches, wireframes, mockups, and personas to inform, propose, and summarize research data gathered, solutions to UX issues, visual updates, and proposed features
Conducted independent UX Projects and contextual research for our product, as well as lead and instructed other staff members on how to conduct contextual field research.
Generated technical issue reports, bug reports, and QA reports Research Assistant
August 14, 2014- June 2015
Relationships and Social Cognition Lab (RASCL) – University of California: Berkeley, Berkeley, California
Successfully launched long-term psychological study on the education achievement gap
Design and implement social-psychological research experiments
Organize and train other Researchers to run experiments
Social Behavioral Data Analysis
Statistical Analysis
Museum Education Researcher
February 1, 2013- June 10, 2015
Exploratorium – San Francisco California
Showcase, present, and lead activities of scientific phenomena to varying demographics
Create, design, and implement hands-on scientific presentations, demonstrations, and activities
Statistical analysis of data collected via user testing
Conducted user testing, observational studies, and anecdotal studies of exhibit use in the museum
Reported feedback to exhibit developers and offered suggestions to improve design Computer Skills:
Axure, Microsoft Office, Open Office, and Google Office (Docs, Sheets, Presentation) Software, Adobe Photoshop, Adobe Illustrator, Jira, Firebase
Html5, CSS, Python
Understanding and familiarity of Windows Platform (Vista, 7, 8, 10), Android OS, iOS