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Customer Service Supply Chain

Pine Bush, New York, United States
January 18, 2018

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Edward Houlihan (609) ***-**** Greater New York City Area CFO VP of Finance with expertise in Supply Chain

“People, Partnerships, & Performance”

An accomplished and versatile financial executive equipped to navigate highly competitive and evolving environments. Having 28 years with Shiseido a global cosmetic manufacturer, served 20 plus-years as business partner to the CEO and Senior Management. Broad experience in multiple businesses, held several senior management positions with diverse exposure to manufacturing and distribution with proven ability to maximize profits and cash flow through reengineering, integration and restructuring initiatives.

Oversaw the startup and development of a cosmetic manufacturing company from $0 to over $225 million in revenue.

Set up all financial relationships, systems, and processes necessary for US Generally Accepted Accounting Principles (GAAP) compliance.

Represented Accounting in a special project to accelerate the FSCP by at least 3 days, from 8 days to 5 days or less.

Achieved the acquisition and integration of a $12 million Davlyn Industries contract manufacturer resulting in improved capacity and technical expertise.

Created a Project Management Team and partnered with divisional leaders to deliver growth in new product development, formula, package design, cost, pricing, and execution resulting in 25% annual revenue.

Increased profitability by launching “Lean Manufacturing” principles (Kaizen 5s concepts) which amounted to sustainable annual savings in excess of $2.2 million.

Managed the turnaround of the American Distribution Center in 9 months with annual savings of over $3 million and improved customer ratings.

Executive Leadership for Sustainability:

Controllership Duties

Accurate and Timely

Historical Financial


Treasury Duties

Present Financial Condition /

Capital Structure / Working

Capital Management

Economic Strategy

Economic Forecasting /

Financial Analysis /


Supply Chain Strategy

Cost / Margin / Leadership

Development / Culture

Transformation / E-Commerce

Professional Experience

Management Consultant

Independent Consultant Oct 2016 to Present

Providing consulting services to growth stage and mid sized companies in several industries.

Strategic Planning including Financial & Business Plans, Budgeting, Accounting and Reporting

HR and Admin Services, including Payroll, HR Policies, Benefits, Team Development & Management Shiseido Americas Corp / Shiseido America Inc J une 1988 to July 2016 Regional Senior VP of Supply Chain Finance

Shiseido Americas Corp. - R utherford, NJ 2 015 to July 2016 During a period of significant change and restructuring, I became more regionally focused providing guidance to service business partners in Supply Chain and Operations to make optimal business choices including driving significant cost savings while improving customer satisfaction.

Strategized with Regional EVP/CFO and leadership team to identify opportunities in the Supply Chain, for improving overall financial performance by facilitating the Region’s Supply Chain cost reduction initiatives. This was attained by leading, partnering, tracking, validating, and ensuring direct linking of cost reduction initiatives to forecasts and actuals reconciliation, which yielded $13 million in annual savings.

President / Chief Operating Officer

Shiseido America Inc / Davlyn Ind. - Plant, East Windsor, NJ, 2 011 to 2015 Promoted by the Americas CEO to direct all aspects of the organization’s policies, objectives, and initiatives in order to support HQ’s strategy. Managed a workforce of over 700 employees plus over 650 agency temps. In charge of production and distribution of 5 owned brands (Shiseido, Cle’ de peau, NARS, BPI & Bare Escentuals) and 3rd party brands (OEM).

Established “Lean Manufacturing” principles, Kaizen 5s concepts for improved quality and cost savings. T hese improvements in manufacturing processes, methods and practices yielded savings of over $2.2 million annually

Spearheaded a cross-functional team including Sales & Marketing, R&D (U.S.) and Production to produce a new top-rated Shiseido product “Ultimate Sun Protection Spray”. This was the 1st time a Shiseido brand product was developed in the United States for commercial use generating retail sales of over $3 million.

Successfully negotiated with the local union with savings over $2 million annually, while protecting union jobs.

Turned around a failed distribution merger with escalating costs and poor customer ratings to reducing costs by $3 million and improving customer ratings.

Senior Vice President / CFO

Shiseido America Inc / Davlyn Ind. - Plant, East Windsor, NJ, 2 002 to 2011 Promoted by President / COO with additional responsibilities in strategic thinking in the financial function and additional responsibilities in overseeing Distribution, NPD, Purchasing, Planning, Customer Service, and OEM business.

Expedited the financial close (P&L) from 8 days to 5 days or less.

Spearheaded several CSR projects to install Solar technology with capacity to generate over 70% of the Plant’s electrical needs with savings including SREC’s of over $900K annually.

Created a Project Management Team and partnered with cross-functional leaders to deliver growth on new product development, from formula, package design, cost and execution. New products amounted to over 25% of a nnual revenue.

Reduced manufacturing overhead and material expenses by $1.8 million and reduced inventory 22%. S enior Vice President of Finance 1 997 to 2002 Controller V ice President of Finance J une 1988 to 1997 Shiseido America Inc. / Davlyn Ind. - East Windsor, NJ Hired by EVP of Global Production and Supply Chain (Japan) to play an integral role in the startup of a Global Cosmetic Production Company in New Jersey and integrated a new acquisition of a contract manufacturer (Davlyn Ind.).

Attained the successful integration of Davlyn Ind.

Set up all financial relationships, systems, and processes necessary for US Generally Accepted Accounting Principles (GAAP) compliance.

Created a standard cost system, variance analysis, pricing, and reporting.

Successfully implemented a warehouse management system, improving inventory accuracy, customer service and savings of over $1 million annually.

Achieved the restructuring of the company by moving the production operations from Oakland, NJ to East Windsor, NJ, increasing capacity, while reducing overhead, improving productivity, and creating annual savings in excess of $1.7 million. Awards & Achievements

Received the NJ Governor’s Environmental Excellence Award for sustainability and for pioneering Solar technology which generates over 70% of the Plant’s electrical needs.

Vision 2020 President Award for overcoming the distribution startup problems and for the improvements in the KPI’s.

Presented t he “M ost Valuable Staff Award” in Japan for long-time contribution in the Shiseido group. Education & Specialty Training

IMD Business School - Lausanne, Switzerland IBM Distribution Executive Forum - Palisades, NY

● G lobal Leadership Program ● W holesale Distribution Pace University - Pleasantville, NY Dale Carnegie - West Caldwell, NJ

● Bachelor of Business Administration ● Employee Engagement SixSigma. US - Austin, TX Proficient in Microsoft Office Suite, including Excel,

● Executive Overview on Lean & Six Sigma Word, PowerPoint, and Outlook

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