Sales Marketing

Profile Summary

Vision oriented business leader, problem solver with 21 years of experience in sales/marketing & BD-exports / wholesale

Spearheaded and grew Annual Export Sales of the company in UAE from USD.400,000/- to USD1.75 Million surpassing management expectations and forecasts in 2009

Travelled extensively as a Corporate Ambassador to various countries and generated high visibility for the organization

Skilled in enhancing market share of the organization by establishing strategic alliances and tie-ups with channel partners; steering sales operations and driving aggressive growth of products while building professional relationships with external and internal partners to enhance functional capability and ensure alignment on objectives

Gained international exposure by coordinating with customers from Iran, Iraq, Syria, Mauritius, Singapore & Sudan

Travelled markets such as Iran, Syria, Oman, Sri Lanka, Georgia, Nepal & Singapore

Maintained and grew relationships with accounts, including conducting account reviews and identified opportunities for additional collaborations

A strategist and implementer with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully

Education

M.B.A (Marketing) from HIET College, Madras University, Chennai in 2000

B.Com. from St. Joseph’s College, Trichy in 1987

Core Competencies

Sales & Business Development

Sales Strategies, Revenue Growth

Profit Centre Operations

Strategic Market Positioning

Market & Competitive Analysis

Strategic Alliances

Distribution / Channel Management

Export Operations

Contract Negotiations

Career Timeline

Notable Accomplishments Across The Career

Gulf Impex Electronics Trading LLC:

Established Direct contacts in Iran, Iraq, Singapore, Hong Kong,Armenia, Libya, Syria, Mauritius and Uzbekistan

Initiated direct export shipments to different countries from Jebel Ali & Oman

Spearheaded transshipments to countries such as Iran, CIS, Africa, Singapore, Azerbaijan, Sudan, Armenia and Mauritius

Nurtured and led 6 business development teams; managed and implemented new business opportunities

Surpassed year-on-year sales quota by 20%, closed at an INR 220 crores overall net sales from Jan’07 to Dec’17

Achieved market penetration and global product expansion through strategic business planning

Identified niche markets in Iran / Syria / Libya and new / future services that provided the company with a competitive advantage and improved profitability

Panasonic Home Appliance India Ltd.:

Grew the annual exports sales from Rs.10 crores to Rs.20 crores by adopting competitive pricing and prompt supplies

Participated in PSI activity every week and inform top management about the Sales forecast

Planned, executed and supervised key product launches & marketing activities with countries in USA, Costa Rica, Panama, Middle East, Sri Lanka, Fiji, Maldives, Singapore and South Arica

Entrusted with the additional responsibility as the In-charge of negotiating with parent company (Panasonic, Japan) for fixing, price levels, structuring competitive pricing, booking and execution of orders and payment follow-up through PSI

E.I.D. Parry (India) Ltd.,

Promoted the sales of the of ceramic tiles /wash basins/ sanitary ware products through exports with the help of dealers in South Africa, UK, Sri Lanka & Israel

Augmented the annual export sales from Rs. 100 Million to Rs. 250 Million p.a.

Prepared all export documents such as invoice preparation, order generation, execution, bank negotiations, material inspection, payment follow-up and sales porting/ analysis on SAP

Identified new markets of Nigeria, South African markets; improved landing price to win market share for local SA brand

Achieved cost savings of 50% through aggressive negotiations with shipping agents; implemented the ISO-9000:2000

Work Experience

Since Jan’07 with Gulf Impex Electronics Trading LLC, Sharjah, UAE as Business Development Manager

(Team Size: 2 members)

Key Result Areas:

Drafting and implementing business plans for international market for targets and goal settings, planning, marketing budget, P&L, KPI’s, new business development and so on

Exploring potential business avenues & managing marketing & sales operations for achieving the business targets; initiating market development efforts and increasing business growth

Participating in setting up of annual sales target and marketing strategic for assigned products

Coordinating with all concerned parties to support and increase sales volumes in international market

Setting market operational plans and sales promotion activities; monitoring and modifying marketing campaigns on own area of responsibilities

Building and maintaining healthy business relations with high net worth and corporate clients, ensuring high customer satisfaction matrices by achieving delivery & service quality norms

Forming & maintaining business relationship with key customers for smooth business transactions and achievement of business targets

Allocating budgets to support channel partner programs, identifying and nurturing key solution providers for leveraging channel strategy

Defining product/channel marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives

Developing, reviewing and reporting on the business development division’s strategy, ensuring the strategic objectives were are understood and being executed by the team

Closely interacting with key decision makers and also with executives of customers to get in-depth understanding of their requirements and translated the same into business opportunities

Networking with potential clients, generating business from the existing accounts and achieving profitability and increased sales growth

Previous Experience

May’03- Dec’06 with Panasonic Home Appliance India Ltd., Chennai as Manager - Exports

Aug’97- May’03 with E.I.D. Parry (India) Ltd., Chennai as Senior Executive -Exports

Jan’93 – Apr’97 with Zubair General Trading, Sharjah, UAE as Accounts Assistant

Jan’90 – Dec’92 with Rane Power Steering Ltd., Chennai as Accounts Assistant

Personal Details

Date of Birth: 9th December 1966

Languages Known : English, Hindi & Tamil

Nationality: Indian

Driving License: UAE

Visa: Residence

Marital Status: Married

Dependents: 2

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