Marketing Microsoft Office
Resume:
SKILLS
EDUCATION
General Assembly l ****
Digital Marketing
Istituto Europeo di Design/Universitat de Barcelona l 2008 M.A. Fashion Marketing and Public Relations
University of North Carolina Wilmington l 2006
B.A. Marketing
B.A. International Business
B.S. Spanish and Foreign Literature
digital
ecommerce
marketing
merchandising
e **************@*****.***
21 Jones St. #3 NY, NY 10014
EXPERIENCE
Miz Mooz/A.S.98, – online footwear retail l New York, NY Ecommerce Manager l 6.2015 - 1.2016
• Product and Website Launches: Developed and launched the first Miz Mooz Online store in August 2015 and A.S.98 Online in September 2015. Supervised all publication of site content and ensured products appeared on the site with their required information and adhered to merchandising standards and strategies. Administered and remodeled new CMS platform migration to Magento and site redesign.
• Marketing Strategy: Provided content for Email Newsletters and Affiliate Marketing. Strategized with primary stakeholders to oversee Spanish/English Translation SEO and Paid Search.
Microsoft Office
HTML
Photoshop
InDesign
Bridge
Magento
Google Analytics
The Donna Karan Company/LVMH Moët Hennessy Louis Vuitton – retail l New York, NY l Marketing Recruitment Specialist l 12.2013 - 7.2014
• Creative Integration: Led corporate recruiting as the subject matter expert for The Donna Karan Company corporate staffing and liaised with LVMH talent to fulfill the needs of the LVMH Group. Crafted messaging and communication to guide candidates and employees. Consultant – ecommerce and creative l New York, NY Creative Freelance Consultant l 2.2016 - Present
• Market Expansion: Complete freelance projects for clients in fields ranging from advertising, beauty, and retail which include consulting and creating SEO strategies using Facebook, Google AdWords, and Google Analytics. Manage websites using knowledge design principles, SEO, CMS, and ideating U/X design.
SOPHIA
DELVALLE
SD
21 Jones Street #3 New York, NY 10014 910-***-**** **************@*****.*** Gilt Group – ecommence retail l New York, NY
Men’s Supply Chain Analyst l 12.2010 - 2.2012
• Purchasing: Created, uploaded, and submitted purchase orders for Men's markets and managed changes, cancellations, and closures while ensuring the integrity of the buy sheet data from the Buyers. Coordinated with Merchandising to monitor upcoming sales. Monitored full lifecycle of buying process and ensured date delivery of merchandise with Vendors.
YOOX Net-A-Porter Group – luxury ecommerce l New York, NY Merchandiser l 3.2012 - 11.2013
• Sales Planning: Selected, negotiated, and managed US buys for all markets in accordance with HQ in Italy for the online stores thecorner.com and shoescribe.com. Collaborated with designers to create and produce exclusive merchandise. Point person for the CFDA/ Vogue Fashion Fund Award Project. Styled photo shoots for still and editorial. Partnered with marketing and PR to develop and support special projects to drive sales and increase brand visibility and awareness.
• Forecasting and Analysis: Conducted weekly and monthly web analysis reports on Google Analytics, NOVA View, KPIs, and Sell Through to provide recommendations based on inquiries. Created Commercial and Promotional Calendar and managed the publication of US product content in accordance.
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